Crystal Lynn Bouwers Email & Phone Number

Western Cape, South Africa

Dubai, United Arab Emirates

United Arab Emirates - Dubai

I am responsible for managing the SEO portfolio of Havas Media Middle East. I help businesses get the best organic returns online. I also partake in upskilling the greater team on SEO best practices and collaborating with development, user interface designers and account managers to achive clients busness KPI's. My role further includes, but are not limited to the following; -Analyzing inbound link data and identifying areas of concern and make recommendations.-Communicate to team and management on project development, timelines, and results.-Create performance reports using Google Analytics or other similar tools.-Develop Standard Work for Search Engine Optimization teams and key business stakeholders to follow best in class processes.-Develop a framework and reports to systematically track and improve SEO performance.-Develop and ensure implementation of SEO best practice guidelines and documentation.-Develop, manage and provide SEO related reporting for cross functional and management teams.-Perform 3rd party partner evaluation, selection and managing relationships.-Provide leadership, mentoring, and management of all team members.-Work cross-functionally with development, design, product, marketing and project management groups to plan and implement SEO updates.-Work with Product Management teams to prioritize projects and develop roadmaps within an agile development process.-Work with development teams to ensure technical SEO best practices are properly implemented on the newly developed code.-Work with product managers and content teams to develop KPIs that measure both success and areas for improvement.-Working closely with Client Services and Project Management teams to stay on budget and within agreed timeframes.

2 Burg Street, Cape Town, 8000

My role at Cape Town Tourism included the SEO operations of the organization's website across all departments. This also included contributing to a monthly report that was for the scrutiny of the Mayoral office of the City of Cape Town. -Assist in the development of scopes of work for the production search engine marketing (SEM) campaigns, based on the defined strategy.-Collect and analyze data on established and prospective customers, competitors, and marketing channels/sources.-Create, communicate and execute an effective Search Engine Optimisation strategy for that will significantly increase organic search traffic.-Establish key performance indicators benchmarking performance goals to meet customer expectations.-Exercise, develop, and share my knowledge of analysis techniques and industry developments.-Help to prepare reports that interpret consumer behavior.-Investigates & provides inputs for marketing methods, consumer insights and their results in an effort to continually improve results.-Oversee SEO Analysts, Content Analysts, and SEO Coordinators; assigns/manage workload.-Perform other duties as assigned by Digital Marketing Manager.-Plans and executes SEO strategy; provides analysis when necessary; is responsible for results analysis.-Prepares & assists in the development of presentations.-Provide recommendations and execute strategies for content development in coordination with SEO goals.-Provide insights into the SEO impact of onsite performance, offline performance, and interaction with and support of paid marketing.-Work cross-functionally with development, design, product, marketing and project management groups to plan and implement SEO updates.-Work directly with SEO manager and other related departments to assist in link acquisition for all SEO project and execution of all link building tasks.

11 Adderley Street Cape Town

My role at Takealot.com was a temporary, stand-in role for the Online Marketing Executive. While the crux of the position didn't include hands-on SEO production, it exposed me to the world of e-commerce and how a multi-million corporation's marketing team work together towards one goal. My responsibilities were pre-defined and included the following; -Analyse competitors and maximize search exposure.-Assist in the integration of new technology into the internal team’s everyday workflow.-Collaborative work with other SEO team members across the projects.-Compile and present SEO performance reports.-Consult with independent web designers to improve the navigation of a site to enhance its search engine ranking.-Coordinate with vendors to ensure delivery of high-quality work.-Determine the best keywords and user intent to make content recommendations.-Develop and implement off-site & link building strategies.-Work with external third party vendors.-Improve organic search results.-Rely on creative thinking to develop and execute off-site strategies for earning links.-Strategize ways to improve and track site performance.-Work with the client & development teams to ensure SEO best practices & recommendations are properly implemented.

Cape Town Area, South Africa

General Management -Compile month to month SEO strategies per client.-Develop recommendations to optimize campaigns and increase ROI.-Manage given projects, deadlines.-Provide SEO training to junior SEO strategists when required.-Regular reporting to Head of Marketing on specific clients as well as account managers and the SEO department in its entirety.-Directly liaise with clients on planning, strategy and implementation. -Compile full SEO proposals for account managers and sales staff. Research-Keep up to date with all SEO news, tools, methodologies and major search engine algorithms. -In-depth research and investigation of major search engine algorithms and updates thereof.-Find solutions to any development/backend issues hindering Search Engine friendliness of a website.On-page SEO-Do full, in-depth site reviews of given websites in terms of search engine compatibility.-Make recommendations for web pages to improve search engine compatibility based on research and knowledge of algorithms.-Regularly review Google Webmaster Tools to find any issues with the way Google assess the website.SEO Development -Liaise regularly with in-house or external development teams for the implementation of SEO techniques.Off-page SEO-Conduct full keyword research for the most relevant and high-search volume keywords. -Test all web pages with various online tools to ensure it has been optimally optimized to target specific keywords.-Regular in-depth analysis of web analytics. -Acquire backlinks by means of various strategic or paid measures.-Build relationships with link brokers, relevant webmasters, bloggers and other SEO’s who can assist in the accumulation of relevant backlinks.-Conduct regular brainstorming sessions with SEO team for training on best methods to acquire good backlinks.-Liaise with Social Media Marketing experts to come up with suggestions for social and viral ideas for websites to attract natural backlinks.

Cape Town Area, South Africa

(Since rebranded to Nomads Agency)Responsible for developing, managing and executing full SEO strategies across the client base. Daily, weekly and monthly duties included:-Keep up to date with all SEO news, tools, methodologies and major search engine algorithms. -In-depth research and investigation of major search engine algorithms and updates thereof.-Do full, in-depth site reviews of given websites in terms of search engine compatibility, accessibility, and factors hindering search engine rankings. This included content suggestions, development, on-page, and server-side issues and any other areas where improvements can be made.-Make recommendations for web pages to improve search engine compatibility. Compile directive and recommendation documents for web developers and consult throughout implementation thereof.-Regularly review Google Webmaster Tools to find any issues with the way Google assess the website.-Do regular site health checks and inspections to ensure websites adhere to algorithm expectations.-Investigate and review competitor’s websites to capitalize on any potential unknown techniques.-Liaise regularly with in-house or external development teams for the implementation of SEO techniques.-Conduct full keyword research for the most relevant and high-search volume keywords. -Test all web pages with various online tools to ensure it has been optimally optimized to target specific keywords.-Regular in-depth analysis of web analytics. -Acquire backlinks by means of various strategic or paid measures.-Build relationships with link brokers, relevant webmasters, bloggers and other SEO’s who can assist in the accumulation of relevant backlinks.-Conduct regular brainstorming sessions with SEO team for training on best methods to acquire good backlinks.

Nd Multimedia Technology, Multimedia Technology

National Diploma in Multimedia Technology 3rd year (2005) Subjects Passed: Multimedia Practice 3 Multimedia Informatics 3 Multimedia.

National Certificate, Information Technology

Certificate in Software and Web Development Aspects covered are C++, Dreamweaver (HTML) & Project management