Crystal M. Allison Email & Phone Number

East Rutherford, New Jersey, Us

Drive and execute strategy to generate revenue for B2C and B2B clients through advertising programs and by creating the bridge between integrated marketing technology and the business growth targets. Responsible for driving revenue by building a multi-channel growth strategy and collaborating with teams including C-suite leadershp, Product, Operations, Data and Customer analytics where the focus is on improving prospect targets and optimizing efficiency and ROI. Fill in opportunity gaps across all funnels of an organization's go to market plan and build strategies to achieve business goals.

New York, Ny, Us

Head of programmatic and paid social media buying operations team with expertise in Meta, Twitter, LinkedIn, TikTok, Snapchat, Pinterest, Reddit, Trade Desk, MediaMath Google Campaign Manager and a client-facing subject matter expert comfortable presenting how various tactics support client goals

Stamford, Connecticut, Us

I established our company's social advertising offering, creating internal and client-facing marketing tools and procedures, maintained constant social platform product releases and data function knowledge, and created a highly rigorous, quality-controlled, metrics driven advertising campaign process. As a player, and a coach, I run our social advertising operations on behalf of diverse clients where we focus daily on driving success via specific measurable results.Previously, I designed, implemented and administered our salesforce-based business and sales processes especially supporting our Business Development teams. In addition, I led marketing efforts and the end to end company rebrand language, logo, website and marketing activities. I also participated in quarterly board meetings including writing our presentations and delivered operations and marketing updates. DRIVING BETTER CLIENT RESULTS THROUGH DIGITAL ADVERTISINGWorking across all channels and all devices, MediaCrossing always keeps a single goal in mind: to help our clients get the best possible value from their advertising campaigns. www.mediacrossing.com

Recruited to local search software start-up at the cusp of major growth. Wrangled sales data to help finance and sales align deal terminology for future reporting and sales compensation management.

Sunnyvale, Ca, Us

Once interclick was acquired by Yahoo, I became responsible for multiple transitions including combining interclick's super customized salesforce.com instance with Yahoo's (a North American initiative), guiding Yahoo finance departments on management of interclick sales data and reporting tools, owning quarterly sales and operations summits and moving sales training and new hire onboarding responsibilities to newly formed Yahoo training organization.This required building relationships across Yahoo teams including Operations, Finance, CTO, Engineering, CSO, Directors of Product and Analytics, the President and the VP Sales and Marketing for Genome, to lead strategy and execution solving for process gaps, to create scalable efficient solutions for new product releases (ie Digital Video Advertising, Digital Audience Modeling) and to improve overall existing business processes. I was lucky enough to have built a team of 4 highly performing individuals at the time.

Sunnyvale, Ca, Us

I was responsible for Sales and Revenue Analytics, Business Systems Technology and Program Management. The overall goal of my team was simple: to make running the business easier, faster and better. We hunted for opportunities to create new operating procedures and managed such improvements through creative systems implementation, adjustments in workflows, strategic team restructuring, business intelligence reporting and more.Specifically, my team managed all monthly, quarterly and annual revenue and profit forecasts. In addition, we handled billing, commissions, vendor IOs, contracts, rates and reconciliation. We managed our CRM (salesforce.com) which included data cleansing, sales process restructuring and Sales and Operations training. At interclick, salesforce was not just to track pipelines and deals, it was the key business process automation tool. My team also owned the project dashboard across all Operations and coordinated with Product, Engineering, Marketing and Sales. We were responsible for internal business process and systems knowledge along with external user interface wiki creation and customer-facing system and content management. I had a team of 3 amazing people to get all this done.

Sunnyvale, Ca, Us

Established, hired for, trained on, and managed the Business Operations department. We were responsible for Revenue Operations, such as billing and commissions calculation via strategic sales reporting tools through automated design with data warehouse engineering and analytics teams. My team also managed Costs of Goods Sold Operations for monthly forecasting, vendor procurement and invoice reconciliation. We were the Deal Desk for all Genome sales people where we supported contracts, legal requirements and master service agreements and fully owned and operated salesforce.com. Finally, we managed all new product and new hire training programs.

Sunnyvale, Ca, Us

As a Partner Operations Specialist, I work closely with our partner sales channels to manage conflict, develop processes and new business sales initiatives. Specifically, I am the Newspaper Consortium point of contact for investigating, resolving and communicating findings for sales channel conflict between 450+ newspapers and the 500+ person Yahoo! HotJobs sales organization. Additionally, I am responsible for maintaining our international sales channel, a bilateral sales relationship with 30 international job sites. This includes managing our order team and driving new business initiatives. As the subject matter expert, I create proposals, negotiate pricing, provide content for marketing and sales collateral and provide all pre and post sales support to the Yahoo! HotJobs sales organization for clients ranging from small business to the Fortune 500 (ie: EDS, Chevron, Google, Raytheon, Garmin, etc.).

Sunnyvale, Ca, Us

I interface between our Sales teams and Sales Operations team to accomplish the following:•Analyze business process to streamline operations and to identify revenue opportunities before and after the implementation of new CRM (Siebel / Oracle) system•Consult on custom contracts, master service agreements, amendments and terms and conditions for key and major accounts (ie: Google, CHW, AAA, Robert Half, Tenet)•Business champion for system migration, including training, requirements development and testing and operations support•Create and deliver training on operations, pricing initiatives, systems and resale partner solutions for sales, management and business development teams•Manage operations and create procedures for sales between international partners•Create content for and manage modules on internal sales support website•Selected to represent and sell new solutions at Yahoo! HotJobs at SHRM 2007 (the industry’s largest national conference)

Sunnyvale, Ca, Us

•Sold online recruitment media, search engine marketing, and trained clients on the Yahoo! HotJobs platform•100% new business generation through cold calling to C-level decision makers in an inside sales environment and also at industry and state conferences

Weston, Ma, Us

HotJobs was sold to Monster.com and during this, I managed 5 employees, some remote, whose main focus was to manage strategic business process for sales and product implementation. We handled all Fortune 1000 contracts including order entry and legal terms management. We investigated, resolved and tracked all system and billing issues for the regional and national sales teams and supported all our local and international resell partners, representing a sales force over 800 individuals.

Del Mar, California, Us

•Recruited sales professionals nationwide via cold calling and managed accounts•Responsible for new business generation to Fortune level and privately held companies

San Francisco, California, Us

Managed testing colonies, including PCR and general laboratory maintenance

South San Francisco, California, Us

Participated in in situ hybridization research as a Summer intern, created process binders for the lab and subsequently worked in the career center at UC Davis helping students apply, prepare and manage their internships with Genentech.

Bachelor Of Science - Bs, Psychology, Neuroscience

Bachelors Of Science, Psychology; Neuroscience Emphasis

Biology, Chemistry, Psychology

Education record