Crystal Gilbert Email & Phone Number

Artesia, Ca, Us

Fountain Valley, California, United States

Remote

Clients: Starbucks, Dropbox, Adobe, Adobe Express, Adobe Design, Adobe Stock, Amazon, Gel BlasterSkills: Social Media Marketing, Influencer Marketing, Team Management, Social Media Strategy, Process Management, Budget ManagementOversee social media and influencer marketing campaigns for high-profile clients ensuring brand consistency and audience engagementEstablish effective communication channels between clients and agency departments, facilitating smooth project execution within set timelines and budgetsPresent program and budget proposals to clients, demonstrating analytical acumen and persuasive negotiation skillsCreate and present detailed wrap reports, securing additional business opportunities and contributing to agency growthIdentify and implement process improvements, driving innovation and operational efficiency within the agencyLead client and internal meetings with a collaborative approach, discussing briefs, objectives, timelines, and budgets, ensuring all stakeholders are alignedSupervise Senior Account Executive, fostering a supportive work environment and promoting professional development

Huntington Beach, California, United States

- Oversee cross-channel marketing for Genesis House including website, social media, and CRM- Present program and budget recommendations to client- Brief internal teams on project assignments- Identify opportunities to improve process and expand the business- Lead client and internal meetings to discuss creative reviews, project objectives, concepts, timelines, and budgets and serve as liaison between internal team and client- Strategize and research opportunities to present to clients to help grow their business and stay competitive in the marketplace- Create assignment summaries based on client request and brief internal team on projects- Develop assignment summaries and creative briefs and lead agency team through entire process from conception to delivery- Ensure work is cohesive across the Genesis House brand so all digital channels are communicating a cohesive message that aligns with the brand strategy- Identify opportunities to improve the current process and expand the business ensuring the team remains nimble and efficient- Build strong relationships with clients so anticipated feedback can be communicated to internal team prior to presentation- Supervise Social Media Manager

Playa Vista

- Oversaw overall collateral budget, scope, and planning process- Lead brochure program and photography initiatives- Presented program and budget recommendations to client- Managed large production photoshoots from conception through asset delivery- Briefed internal teams on project assignments and serve as liaison between internal team and client- Identified ways to improve process and grow collateral business- Lead client and internal meetings to discuss creative briefs, project objectives, concepts, timelines, and budgets- Planned and executed location and studio photoshoots from ideation to asset delivery- Managed international asset requests, including usage rights, production fees, asset uploads to shared site, estimate creation, and overall communication between country requesting and OEM

Long Beach, Ca

Responsibilities on Subaru account (June 2015-May 2017):- Project managed all print brochures from conception, including budgeting, to completion for US and Canada brochures (16 total brochures)- Managed asset creation for all US assets needed for internal needs as well as client and agency partners (approximately 150-200 assets per model) including the below formats: - location photography planning and execution - studio photography planning and execution - CGI updates to existing assets - retouching of new and existing assets- Managed post production of all asset projects including routing to internal team and client- Supervised direct reports- Worked closely with client and agency partners to plan asset and print delivery timing, budgets, and executionProjects managed (Subaru): - Model and Brand Brochures - Print - 8 US brochures- Model and Brand Brochures - Print - 8 Canada brochures- All model asset creation - photography, CGI, and retouchingResponsibilities on Audi account (November 2011-May 2015):- Managed and maintained strong relationships clients and internal personnel- Managed multiple print and digital projects from conception to completion simultaneously - Produced and managed project schedules and ensure team meets client requested deadlines- Prepared projects for production, by managing timelines, routing and accuracy- Led meetings with clients to discuss project objectives, timelines and budgets- Coordinated with third-party media vendors to secure ad space in Audi magazine- Prepared and supervised assets to be retouched by internal studio- Worked closely with various teams to ensure work was completed satisfactorily- Prepared activity summary reports for client on weekly and monthly basis

Irvine, Ca

- Managed and maintained strong relationships clients and internal personnel- Concepted corporate brand and advertising guidelines- Managed multiple print and digital projects from conception to completion simultaneously - Lead meetings with clients to discuss project objectives, timelines and budgets- Strategized and spearheaded new proposals and contract renewals/negotiations- Worked closely with various teams to ensure work was completed satisfactorily- Negotiated budget estimates internally, as well as with third-party vendors- Continuously ideated new ways to market products for new and existing clients- Monitored compliant co-op advertising for all media types- Managed social media marketing campaigns- Analyzed client and project data and made appropriate recommendations- Prepared activity summary reports for client on weekly and monthly basis- Managed and trained new and existing employees on products and services

Managed existing client bank accounts and generated new businessContinuously met personal sales goals set by managementBalanced branch cash flow at the end of each business day

Managed employees schedules and daily workResponsible for hiring, terminating, reviewing and training of branch employeesOrganized incentive program to assist employees in meeting sales goalsPlanned and executed branch-sponsored events to build client relationsBalanced branch cash flow at the end of each business day

El Segundo, California, United States

Represented company as primary point of contact in person and via telephone