Crystal Mbanefo Email & Phone Number

Spain

The ATTA (Adventure Travel Trade Association) is the largest global network of adventure travel leaders with a tremendous focus on sustainability and conscious travel strategies that will change the world. I was in charge of copywriting, editing, proofreading, and publishing content that the ATTA would use for the promotion of their events.Content Creation Achievements:======================- Wrote my entry submission to “Save The Planet” Magazine, highlighting the benefits of travel, getting me shortlisted and selected for this position. - Wrote two articles, Adventure Okinawa Week and the Fiji Training Program articles that resonated - with our target audience and brought in 20 new customer subscriptions to both events.Brainstormed and submitted 10 new article ideas - Titles and Metas, to the Editorial Director to provide new content strategy angles. - Developed 2 new article excerpts giving the Editorial Director a vision for future article focus.- Edited, proofread, and published over 30 member articles for the ATTA, saving the Editorial Director time, reducing their workload, and optimizing resources.

Microverse is an online coding school for remote professionals around the world. Microverse's mission is to train people to become remote developers and skilled wholesome professionals, thus giving them access to global job opportunities and helping them retain their jobs thanks to their learned professional skills.Curriculum Design Achievements:=========================- Created and designed a Professional Skills Curriculum and integrated it into the learning system.Coaching and Training Achievements:=========================- Coached 200+ students during the program, providing personalized job application plans, practical interview training, and advice on improving their marketing portfolios. - Developed and conducted career seminars and workshops aimed at increasing professionalism in the workplace.Partnership Development Achievements:===========================- Built partnerships with external tech companies to facilitate hiring our student talent.Leadership Achievements:==================- Trained other coaching staff on the team and got them up to speed on daily tasks.- Worked with team members and external team members to resolve any technical or functional issues.

London, United Kingdom

Curriculum Design Achievements:======================- Created and designed an Emotional Intelligence Curriculum to train students in professional skills like Pair Programming, Communication, Empathy, TeamWork, Giving and Receiving Feedback effectively, and Public Presentation Skills.International Speaking Achievements:=========================- Became an International speaker at Tech Events in Amsterdam and Barcelona, highlighting the importance of E.I Curriculum implementation in the workplace. Coaching and Training Achievements:=========================- Successfully trained 5 student cohorts to transition successfully into their first technical roles in companies. Topics covered included Building resilience, Focus training, Setting objectives, Communication with management, and Motivation.Recruitment Achievements:==================- Oversaw the recruitment process of new coaches to the team, wrote job specifications, and interviewed candidates.

London, United Kingdom

Campaign Execution:- Conducted market research to identify consumer trends and competitor strategies.- Created social media and email marketing campaigns based on strategic information from market research results, increasing new product sales by 20% and cross-sales by 40%.- Reported weekly to management on campaign progress and budget allocation.- Managed relationships with key internal stakeholders and external agencies.Brand Strategy:- Defined and oversaw brand creation of UK marketing assets.- Established clear branding strategies for our UK assessment products.- Liaised with senior management on new strategic directions to implement.- Ensured the use of branding guides with external designers.- Liaised with the Brand Team in the USA to implement effective social media branding for our UK customers.Social Media Management:- Created, Improved, and Led the Renaissance UK social media platforms, primarily Twitter and Facebook.- Delivered reports on engagement rates and web conversion rates.- Raised awareness of our social media channels through paid and organic advertising.- Measured performance of accounts, and consistently increased monthly engagement.- Accumulated an additional 250 followers on multiple media platforms.Digital & CRM- Wrote copy and targeted adverts to key prospect segments.- Developed campaign-specific landing pages on the marketing automation program Marketo, adjusting strategies where necessary. - Worked closely with the Data Manager to ensure accurate tracking of leads for each campaign.- Performed website improvements when needed.Copywriting & Design:- Created print and digital marketing collateral such as brochures, flyers, blog posts, and case studies.- Managed relationships with external agencies and suppliers to create merchandise. Events:- Organized both in-person and online events to increase brand promotion.- Directed the assessment events agenda across the full Renaissance portfolio.

London, United Kingdom

Market Research and Strategy: -Identified trends in customer behavior and created segmented target groups for each identified trend.- Created a lead generation strategy based on market research for each of the identified trends.- Ensured the correct implementation of the strategy by the sales team, and analyzed monthly results.- Organized consistent meetings with the sales teams to evaluate the strategy's effectiveness in terms of lead generation. Social Media Achievements:- Increased social media engagement on all platforms (Twitter, Facebook, Pinterest) and ensured content consistency across all platforms.- Increased traffic to social media channels by creating relevant content and performing cross-channel marketing.

Cambridge, United Kingdom

Events Management:- Directed and executed the creation, management, and delivery of the Centre’s events, involving high-profile attendees from UNESCO, the French Military, and more.Social Media Management:- Designed flyers, brochures, and surveys for events and oversaw all social media publications.Internal & External Communications Management:- Promptly informed participants and management of any changes made to events’ schedules or planning.- Worked with external agencies for suitable location venues, catering, floral arrangements, and photography.Budget Management:- Kept excellent track of monthly financial reports and presented accurate records to the Executive Director ensuring budget control and highlighting any issues.

Brisbane, Australia

• Travelled Australia and created sustainable relationships between members of the CouchSurfing Community by implementing social meeting strategies• Ensured satisfactory levels at each event by engaging direct communication with each attendee.

Lyon Area, France

Business Analysis & Communications- Identified clients' business requirements and analyzed integration possibilities with our technical solutions.- Worked with the development team to provide adequate solutions to meet client requirements.Budget Management:-Oversaw team member activity and supervised budget, ensuring the team met client deadlines within negotiated time and price.Presentations & Training:- Presented the final developed solution to client and user teams.- Trained the users to use the developed solution and answered any user queries.

Lyon Area, France

Internal & External Communications- Analysed clients' requirements and built technical solutions to suit their needs using various coding languages.Project Tracking:- Planned function integration and delivery, ensuring features were integrated at the right project phase.Presentations & Training:- Communicated and presented new deliveries and project advancement to clients for review.

Lagos, Nigeria

• Presentation of the French language and culture to 30 foreign students• Planning, coordination, and organization of excursion trips to promote the French language and culture in Nigeria

Diploma In Transformational Coaching, Coach

Master Of Engineering - Meng, Computer And Information Sciences, General

Master Of Engineering - Meng, Computer Science

Studied Mathematics and Computer Science as my Major.

Master'S Degree, Computer Engineering Specialising In Project Management

Français

Activities and Societies: Study and mastery of the French Language Head of a French Language Association in Nigeria At this school, I.