Crystalauren Meña Email & Phone Number

Sydney, New South Wales, Australia

Philippines

Sydney, New South Wales, Australia

Sydney, Australia

Ncr - National Capital Region, Philippines

As Marketing and Operations Manager, I organise and implement the activities of the Manila Support Team as directed by the Managing Director or of the company's various offshore clients. Day to day activities cover various aspects of the business like team administration, human resources, client coordination, service provider management, with special attention to marketing.Essential Duties and Responsibilities:A. MARKETING• Planning, managing, and overseeing the execution of marketing communication strategies• Marketing consultation services for the company’s various clients• Conducting in-depth analysis on the sales and marketing models available for the company• Maximise various online and below-the-line marketing channels to help generate leads• Recommending and developing appropriate marketing materials in print, electronic, voice and other suitable media aimed to support customer acquisition and engagement• Writing and editing copy materials• Collaborating with other creative team members in the development and generation of compelling content materials for the company and its clients• Social media management• Account managementB. OPERATIONS• Daily oversight and management of all Manila-based employees• Monitor, track, evaluate, and report employee performance based on set KPIs• Provide ongoing support and feedback to ensure that the employee’s performance is aligned to the level desired by the client• Manage, report, and escalate all HR, IT, and Finance-related concerns to the Managing Director or to the main BPO company (Emapta)• Collaborate with the main BPO company's (Emapta) assigned Account Manager and its other key personnel in ensuring Briston's smooth business operations within their site

Brisbane, Australia

Briston Virtual Services is an Australian business solutions provider specialising in training, administration, finance and HR support. Our main aim is to help companies reduce cost and enhance business operations. With an integrated and hybrid business approach, we are the go-to partner for small to large enterprises aiming to transform their businesses into high performing, results-driven and customer-oriented organisations.

Manila, Philippines

Brisbane, Queensland, Australia

As part of the core web and marketing group in Manila, my primary responsibilities for both Briston Training and Development (BTD) and its outsourcing arm, Briston Virtual Services are:• Identifying suitable market strategies for both and then to effectively carry out campaign activation• Analysing current industry competition and properly aligning over-all marketing tactics to define positioning for both companies• Providing support to the business development, sales and call centre teams of the two companies• Interpreting customer satisfaction data into comprehensive recommendations to aid future business decision• Writing and editing copy materials• Content development• Supplier relationship management

Eastwood City Cyberpark, Quezon City, Philippines

My first role at EMAPTA Versatile Services was focused on assisting the Chief Marketing Officer in conceptualizing and executing offline marketing projects for the five business streams of the company:a. Venergy Solar in Australia (a solar solutions company);b. Craftmatic Australia (leading provider of therapeutic beds);c. ON Media (advertising services);d. FAB (cleaning products and services); and lastlye. EMAPTA (BPO based in Manila).I was able to head a four-man team composed of a Senior Graphics Designer, Senior Copywriter, and a Marketing Analyst. I was their project manager and it is my responsibility to make sure that the team functions based on our timelines, that marketing guidelines and campaign plans are being followed, and that each member’s task priorities are aligned with the business requirements of our top management.My tasks at EMAPTA also involves:• Handle lead generation analysis, mail planning, marketing collateral development, project monitoring, alliances or industry partnership management• Creating changes in legal paperwork and pre-drafted contracts• Main point of contact for Philippine-based and international suppliers and print houses (during my stay, we’ve had businesses with suppliers from China, the US, Australia, and New Zealand)• Data extraction and management• Preparation and presentation of reports related to lead sources, lead generation, sales conversion rates, cancellation rates, direct mail plan, and other related information.

Eastwood City Cyberpark, Quezon City, Philippines

On top of my role as project team lead for EMAPTA, I was also given the chance to manage the effective operation of EMAPTA’s direct mail marketing programs. Tasks involved under this post are:• Manage all aspects of direct mail surveys being used by EMAPTA’s various businesses• Plan and conceptualize mail marketing campaigns• Offline media sourcing and buying management• Manage all changes to existing mail package creative• Lead offline collateral process requests by the 5 brands• Handle data orders for mail campaigns• Communication with Australia Post• Communication with mail houses• Proofreading and editing copy for materials used in direct response offline marketing tools.

Ncr - National Capital Region, Philippines

As a Marketing Officer at SM, my job priority was to establish brand alliance for short-term and multi-year sponsorship programs, most especially for the corporation's Leisure-Family Entertainment group. I need to ensure that the target partners' offer fit the requirements of our centers, our promotional goals can both serve our target markets, both of our advocacies can be aligned, that we can compliment each other's brand activities, and lastly, we can both leverage on each other in terms of generating profit.Job specifications:CORPORATE SALES AND SPONSORSHIPS1. Developed and managed business relationships with major local and international corporations for SM’s family entertainment and leisure centers (Nestle Philippines, Coca-Cola Bottlers Philippines, Smart Communications, BDO Unibank, Discovery Channel SE Asia, and other sponsors).2. Assigned the task of ensuring support of the business partners on SM’s marketing and sales programs through exchange deals or multi-million sponsorship fees.3. Developed and pitched sponsorship packages and contract details to potential sponsors and business partners.4. Ensured the proper and on-time delivery or execution of sponsorship entitlements and other contract fulfillments to business partners.5. Performed networking and all aspects of client relationship building especially during events, meetings, and other business functions.EVENTS, ADS & PROMO, PRCollaborated with business partners to launch major events, ads, promo & PR campaigns benefiting both SM and our partners' brands.

Bachelor Of Arts In Mass Communication, Public Relations, Advertising, And Applied Communication, Most Outstanding Mass Communication Student, Consistent Dean'S Lister

Activities and Societies: Editor-in-Chief of The Sebastinian Gazette, SY 2002-2003

Certificate On Personal Entrepreneurial Development, Entrepreneurship/Entrepreneurial Studies

Bachelor Of Arts (Ba), Mass Communication/Media Studies With Specialization In Public Relations

Activities and Societies: The Sebastinian (College Publication) as Editor-In-Chief SY 1998-1999

Bachelor Of Arts In Mass Communication, Public Relations, Advertising, And Applied Communication

High School