Crystalauren Meña Email & Phone Number

Sydney, New South Wales, Australia

Philippines

Sydney, New South Wales, Australia

Sydney, Australia

NCR - National Capital Region, Philippines

• As Marketing and Operations Manager, I organise and implement the activities of the Manila Support Team as directed by the Managing Director or of the company's various offshore clients. Day to day activities cover.
• Planning, managing, and overseeing the execution of marketing communication strategies
• Marketing consultation services for the company’s various clients
• Conducting in-depth analysis on the sales and marketing models available for the company
• Maximise various online and below-the-line marketing channels to help generate leads
• Recommending and developing appropriate marketing materials in print, electronic, voice and other suitable media aimed to support customer acquisition and engagement

Brisbane, Australia

Briston Virtual Services is an Australian business solutions provider specialising in training, administration, finance and HR support. Our main aim is to help companies reduce cost and enhance business operations. With an integrated and hybrid business approach, we are the go-to partner for small to large enterprises aiming to transform their businesses.

Manila, Philippines

Brisbane, Queensland, Australia

• As part of the core web and marketing group in Manila, my primary responsibilities for both Briston Training and Development (BTD) and its outsourcing arm, Briston Virtual Services are:
• Identifying suitable market strategies for both and then to effectively carry out campaign activation
• Analysing current industry competition and properly aligning over-all marketing tactics to define positioning for both companies
• Providing support to the business development, sales and call centre teams of the two companies
• Interpreting customer satisfaction data into comprehensive recommendations to aid future business decision
• Writing and editing copy materials

Eastwood City Cyberpark, Quezon City, Philippines

• My first role at EMAPTA Versatile Services was focused on assisting the Chief Marketing Officer in conceptualizing and executing offline marketing projects for the five business streams of the company:a. Venergy Solar.
• Handle lead generation analysis, mail planning, marketing collateral development, project monitoring, alliances or industry partnership management
• Creating changes in legal paperwork and pre-drafted contracts
• Main point of contact for Philippine-based and international suppliers and print houses (during my stay, we’ve had businesses with suppliers from China, the US, Australia, and New Zealand)
• Data extraction and management
• Preparation and presentation of reports related to lead sources, lead generation, sales conversion rates, cancellation rates, direct mail plan, and other related information.

Eastwood City Cyberpark, Quezon City, Philippines

• On top of my role as project team lead for EMAPTA, I was also given the chance to manage the effective operation of EMAPTA’s direct mail marketing programs. Tasks involved under this post are:
• Manage all aspects of direct mail surveys being used by EMAPTA’s various businesses
• Plan and conceptualize mail marketing campaigns
• Offline media sourcing and buying management
• Manage all changes to existing mail package creative
• Lead offline collateral process requests by the 5 brands

NCR - National Capital Region, Philippines

As a Marketing Officer at SM, my job priority was to establish brand alliance for short-term and multi-year sponsorship programs, most especially for the corporation's Leisure-Family Entertainment group. I need to ensure that the target partners' offer fit the requirements of our centers, our promotional goals can both serve our target markets, both of our.

Bachelor Of Arts In Mass Communication, Public Relations, Advertising, And Applied Communication, Most Outstanding Mass Communication Student, Consistent Dean'S Lister

Activities and Societies: Editor-in-Chief of The Sebastinian Gazette, SY 2002-2003

Certificate On Personal Entrepreneurial Development, Entrepreneurship/Entrepreneurial Studies

Bachelor Of Arts (Ba), Mass Communication/Media Studies With Specialization In Public Relations

Activities and Societies: The Sebastinian (College Publication) as Editor-In-Chief SY 1998-1999

Bachelor Of Arts In Mass Communication, Public Relations, Advertising, And Applied Communication

High School