Crystal Van Vleet, Cmtse, Icp-Lea Email & Phone Number

Machesney Park, Illinois, United States

Rockford, Illinois, United States

Rockford, Illinois, United States

Working at a higher level as the MakingChips umbrella refocuses more heavily on media production, I stepped into a role helping facilitate connections, coordinate events, and streamline processes.

Rockford, Illinois, United States

I support the MakingChips production and management teams in their efforts by ensuring production schedules are updated regularly, projects stay on-track, and by eliminating roadblocks. Key responsibilities include: - Sprint and Project Management (Scrum Framework) | Sprint reporting for internal and external teams, sprint preparation and planning, team time management, project follow-ups, and roadblock elimination- Automation and Tech-Stack Management for Production Team- Internal Workflow Development and Implementation | Optimize project flow and eliminate bottlenecks- Retainer Management | Maintain retainer client trello boards, reporting, and financials- Client/Agency Communication | Communication and coordination of small-to-medium projects to allow Agency/Creative Director(s) to focus on high-level/priority projects- Employee Onboarding | Develop and implement onboarding processes, introduction and implementation into internal workflows, introductions to the team, equipment check-ins and -outs, etc.

Rockford, Illinois, United States

In this position, I guide the creation of next-level multimedia experiences including renders, animations and videos while nurturing a culture of innovation, creative approaches, and professional development.- Guide the creation of next-level multimedia experiences including renders, animations, and videos- Work closely with the client and Agency Director to provide cohesive deliverables that meet brand standards and project goals- Define and refine production roadmaps for project kick-offs, check-ins, and approval processes- Nurture a culture of innovation, creative approaches, and professional development by implementing new technologies, approaches to multi-media design (new programs, new technologies)- New client communication, project estimating, freelance/contractor sourcing and communication

Rockford, Illinois Area

At MakingChips I focus on high-end product visualization for clients in the manufacturing industry. I work with detailed 3D CAD models to create realistic displays of metals, paints, and other customized materials in photorealistic renderings and 3D animations.Other responsibilities include operations management, project management, layout/print design, brand identity development, copy development/review, technical/industry writing, and other visual design aspects. All work within the team is structured within a mix of Agile and Scrum methodologies.In 2021 I was trained by Jessica Peterson, Certified Storybrand Guide, to learn more about efficiently and effectively delivering a clear message about a company's mission and goals. To be a Certified Storybrand Guide is a coveted and highly-valued skillset in the marketing industry.

Rockford, Illinois

At Advanced Machine & Engineering, my education in Mechanical Engineering and Advertising collide into a perfect storm where I develop visual and educational content on a daily basis. By overseeing all visual content development, I ensure consistency across nine different business units as well as two outside educational platforms that have been developed by our engineering experts in an effort to improve the STEM education gap in the United States. Below includes more detailed information about what I most commonly contribute to on a daily basis.• Brand Identity - Develop branding standards to be used across all mediums - Ensure branding standards are maintained by outside media publications and other partners in the industry• Visual Communication - Ensure all visual communication are adequate in providing necessary and helpful information - Oversee photo and video production by both internal personnel and vendor services - Develop photo-realistic renders and animations through the use of SolidWorks and Keyshot software to more effectively communicate complex ideas• Editorial Development - Assist in developing content ideas to pursue for articles for editorial mediums including Advanced Machine & Engineering's blog, and Sawing Academy and Workholding Wisdom educational platforms - Edit articles from the perspective of the reader, ensuring communication is clear, concise, and complete• Translation Services - Communicate with translation services for each medium in conjunction with international sales reps/agents and outside agencies to ensure accurate communication is delivered to our audience

Roscoe, Il

At PBC Linear, I oversaw three main areas: e-mail marketing, trade publication management, and international sales representative relationships over three individual, international brands. These areas include organizing a variety of activities, including:• Implementation, design, analysis, and reporting of e-mail marketing campaigns• Develop and manage a lead nurturing and management program - Grow brand e-mail lists organically without the use of purchased or rented lists - Segment lists based on behavior such as engagement and website interactions - Measure and optimize results of workflows to convert leads into customers - Minimize list decay and unsubscribes - Maximize ROI, integrating new e-commerce functionality• Coordinate and maintain trade publication relationships internationally - Research and analyze competitor strategies for e-mail and lead generation - Analyze and review emerging technologies for potential integration - Directly communicate with top industry publications in the manufacturing industry - 2017 media purchase added $20k+ in additional material at no additional cost - Develop strategic marketing communications plans for launch campaigns and other supporting campaigns• Maintain and develop sales representative relationships, maximizing on opportunities for investment and growth - Coordinate and manage sales support activities, including the annual international sales meeting - Ensure samples, literature, and other necessary selling tools are made available to sales team as neededBrand Involvement:• PBC Linear• Lee Linear• 3D PlatformPrevious Positions• May 2014–June 2016 - Marketing Design Assistant

Roscoe, Il

(Please see PBC Linear description above.)In addition to the responsibilities listed in my role at PBC Linear, I have worked very closely with Additive Manufacturing equipment on a regular basis including slicing and setting parameters for prints, developing g-code alterations, and more. I worked mainly with 3D Platform Additive Manufacturing machines, as well as Simplify3D software.

Roscoe, Il

(Please see PBC Linear description above.)

Whitewater, Wi

Completed tasks including:• Help with beginning stages of UW-Whitewater's interactive sports magazine, "The Warhawk Monthly"• Play a key role as a part of the graphic design team• Organize layout for magazine to create eye-catching accents, optimize flow, and generate interest• Develop advertisements for local businesses, fundraisers, and University athletic events

Whitewater, Wi

Completed tasks including:• Photograph various sporting events• Edit, organize, and submit photos to be sold on athletics website to families and fans• Submit specific assignments for features and special stories• Attend NCAA Division III Women's Basketball Final Four and Championship as the University of Wisconsin-Whitewater photographer representative 2014• Attend NCGA National Championship as the University of Wisconsin-Whitewater photographer representative 2013• Travel with specific sports teams to capture away-game photos• Periodically submit photos to the Royal Purple, the University's school newspaper

Bachelor Of Journalism, Advertising, Degree Gpa: 3.693

Mechanical Engineering—Niu Bachelor'S Program

Activities and Societies: Engaging in career growth courses to further understand the industry's customers, needs, and most engaging.