Crystal Feldman Lorbacher Email & Phone Number

Raleigh-Durham, North Carolina Area

Member of the RDU Airport Authority executive leadership team with responsibility for media relations, public affairs, digital and social media, government affairs and community outreach.

Raleigh, North Carolina

As Director of Strategic Communication and Government Relations, I worked on a broad array of communications, political, legislative and regulatory issues.I was Smith Anderson’s chief communications and media relations consultant. I worked with the firm’s attorneys and non-lawyers to serve our diverse corporate and nonprofit clients' needs by anticipating, identifying and responding to emerging issues and situations; composing and executing strategic communications plans; managing… Show more As Director of Strategic Communication and Government Relations, I worked on a broad array of communications, political, legislative and regulatory issues.I was Smith Anderson’s chief communications and media relations consultant. I worked with the firm’s attorneys and non-lawyers to serve our diverse corporate and nonprofit clients' needs by anticipating, identifying and responding to emerging issues and situations; composing and executing strategic communications plans; managing crisis communications; and responding to media, public and government inquiries. I organized and executed press conferences, media availabilities and public events on behalf of the client, many of which feature special guests such as the governor or prominent public figures. I also managed social media and website campaigns on behalf of clients, including overseeing the budget and working with third party vendors on website design and development, content management, digital marketing and branding. As a registered lobbyist in North Carolina, I represented a diverse portfolio of clients. In coordination with our government relations team, I served as an advocate for our clients before the state’s executive and legislative branches of government. Areas of interest to our clients included, but are not limited to: energy and environment; healthcare; health sciences; insurance; public safety; tax policy; transportation; and travel and tourism. In addition, I advised clients on policy, political activity, message development and legislative strategy. Show less

Raleigh-Durham, North Carolina Area

Managed a division with $5 million budget and more than 40 staff that included Communications, Marketing, Creative Services and the Governor’s Highway Safety Program. As a member of executive staff, I advised the governor’s office, secretary and senior staff on communications strategy, issues management and policy development. Led the department’s strategic communications, served as the chief spokesperson and composed op-eds, letters to the editor, and other materials to promote the… Show more Managed a division with $5 million budget and more than 40 staff that included Communications, Marketing, Creative Services and the Governor’s Highway Safety Program. As a member of executive staff, I advised the governor’s office, secretary and senior staff on communications strategy, issues management and policy development. Led the department’s strategic communications, served as the chief spokesperson and composed op-eds, letters to the editor, and other materials to promote the department's agenda. Also oversaw all the agency’s marketing programs including the DMV’s online services campaign, Booze It and Lose It, Click It or Ticket, Watch for Me NC and work zone safety. Show less

Raleigh, Nc

Managed a staff of approximately 25 and led all internal and external communications efforts for the department. Responsible for the strategic development and implementation of public affairs activities; print and online activities; media relations; marketing; public awareness and education programs. Managed the launch of the department’s new website and portal. Served as the department’s chief spokesperson and led crisis communications.

Raleigh, Nc

Spokesperson for the governor and department on energy-related issues. Composed written materials for the secretary including op-eds, speeches and letters to the editor. Managed the Outer Continental Shelf Governors Coalition, which required composing the governors’ briefing documents, statements and press releases; coordinating with governors’ staff and federal officials; and organizing the coalition’s annual meeting in Washington, D.C.

Raleigh, North Carolina Area

Supervised six employees and assisted the communications director in developing and executing the department’s strategic communications plan. Spokesperson for the department and secretary. Managed department’s internal communications and served as a lead spokesperson during state emergency activations as a member of the State Emergency Response Team.

Raleigh-Durham, North Carolina Area

The governor’s chief on-the-record spokesperson. Assisted in the development and execution of the governor’s media strategy. Composed press releases, talking points, speeches and scripts. Booked and staffed TV, radio and print interviews with local and national media.

Committee spokesperson. Worked with House leadership and committee legislative staff to develop a strong messaging platform to advance the chairman’s policy agenda. Composed written materials for chairman and committee members. Booked and staffed interviews for committee members. Planned and executed field hearings in South Dakota, Louisiana, Washington and California.

Washington, Dc

Ba, Government And Spanish

Education record