Marketing Program Manager for a marketing and branding agency, leading all aspects of marketing and project management to enhance brand visibility and drive business growth.Responsibilities:- Oversee program scope, objectives and success metrics, ensuring alignment and clear communication across teams and stakeholders. (e.g., communication plans, workback plans, demos, office hours, strategic workshops, events).-Foster cross-functional collaboration to streamline processes and optimize project delivery.- Develop and implement strategic plans to enhance program efficiency and effectiveness, contributing to overall organizational goals.- Promote a constructive view of program management, framing it as an opportunity rather than a mandatory task.- Identify and define key performance metrics aligned with objectives. Leverage data analytics to monitor progress, provide actionable insights and drive continuous improvements.- Provide support with various administrative tasks, such as note taking, crafting meeting agendas, scheduling, and managing SharePoint and Microsoft Teams.Key Accomplishments:- Boosted the company’s brand visibility and engagement by 30% through strategic managementof social media, website, SEO, communications, and event planning initiatives.- Successfully onboarded over 15 new clients and optimized project flow by coordinatingassignments across designers, creative teams, and web developers, achieving a 95% on-timeproject delivery rate.- Drove a 25% rise in website traffic and social media engagement for clients by developingtargeted product marketing strategies, SEO initiatives, and ad campaigns.- Grew revenue for Toro & Hare by establishing strategic partnerships, and implementing anefficient project packaging process from initial design through to delivery.

Marketing Manager for a Portland-based full-service real estate agency led by award-winning owner and principal broker, Claire Paris. The company takes a thoughtful and personal approach to real estate, garnering long-term relationships with clients.Responsibilities:- Project/Program Management: assigned projects and drove results from inception to design, implementation, and maintenance.- Strategy: department strategy; content strategy; conversion strategy; landing page & website strategy; social media & cross promotion strategy; website & module optimizations.- Content Creation: new feature blogs; email blasts; webinars; content calendar creation; content editing and review; content graphics; videos.- Public Relations & Community Outreach: press releases; non-profit sponsorships & events; influencer outreach; guest posting; backlink building; cross-promotions.- Advertising: ad budget monitoring; ad reporting; ad optimizations & A/B testing; copy & graphic creation.- Reporting: provided analytics from multiple lead generation sources and campaigns; create weekly, monthly, and yearly reports; created lead overview reports; provide miscellaneous reporting.Key Accomplishments:- Achieved an 862% increase in monthly website traffic within a two-year period through the successful launch of a website redesign.- Developed and managed a digital preferred vendor list comprising 360+ vendors, offering valuable cross-promotion opportunities to clients, partners, and contacts.- Pioneered the implementation of a comprehensive Portland neighborhood platform to effectively promote local areas and market home listings to potential clients.- Spearheaded the creation and launch of a comprehensive digital Agent Resource Center, housing proprietary onboarding documents, policies, procedures, continuing education materials, contracts, open house sign-in sheets, and marketing and social media resources.

Marketing Program Manager for one of the world's largest chip makers and a Fortune 500 Company in Hillsboro, OR. Business Units Served: Digital Marketing Media; Solutions Marketplace; Digital Resource Center; Reseller Private Portal; Neural Compute Stick; Inside Program; Solutions Directory; Solutions Alliance; Artificial Intelligence - AI: In Production; Digital SupportResponsibilities:- Consulted, implemented, and maintained web-related tasks and projects in a matrix environment.- Used advanced project management, highly specific technical analysis, and familiarity with unique client tools and procedures. - Validated, managed, and distributed responsibilities and service requests to the project team. - Acted as the main point of client contact for the projects being managed and in charge of the quality of deliverables. Key accomplishments:- Successfully launched Intel's cutting-edge artificial intelligence program, Intel® AI: In Production, resulting in a 68% increase in partnerships since its 2019 debut. Collaborated closely with senior leadership to align strategic objectives, consistently achieving quarterly and yearly KPIs.- Oversaw the strategic migration and redesign of the Intel® Digital Resource Center, a vital portal providing essential resources to Intel's marketing agency partners and employees for creating Intel-branded multimedia content.- Demonstrated effective project management by handling various projects, updates, and maintenance requests across diverse business units within Intel Corporation.

Owner and principal of a consulting group providing marketing, advertising, and public relations deliverables to a variety of clients, including B2B, B2C, and non-profit organizations. Responsibilities:- Developed and delivered marketing and communications materials and strategies for a variety of national and global companies and organizations.- Worked closely with each company’s sales team, enabling them to meet and exceed sales quotas through the implementation of tools, materials, and presentations.- Managed projects to ensure marketing objectives were implemented on time and under budget.- Worked closely with product management teams to define marketing materials and programs; created competitive analyses.- Oversaw social media programs to optimize exposure and brand recognition.- Undertook continuous analyses of competitive environments and consumer trends.Client highlights:- TriVium Systems - Launched collections website for a call recording and report software company; led technical webinars and demos in conjunction with the tech team; rolled out narrated videos that addressed multiple channels; revised all marketing and sales collateral- Quitgate, Plainfield, NJ. Developed a website for an online smoking cessation platform; launched the company’s social media program- Qivvy, Portland OR. Created a marketing and communications plan for a start-up company that launched a digital offer builder for online retailers;- Integration Management, Inc., Chicago, Illinois. B2B IBM solutions integration services; launched SEO, SEM and PPC program and social media platforms- Meraki Studio, Stockholm, Sweden. Advertising agency - Created and launched a comprehensive social media plan using HubSpot

Led external agencies and internal staff for a global company with 44 worldwide locations.Responsibilities:- Managed a $1.3m marketing and sales budget- Created and managed annual business-building marketing and sales promotion programs.- Developed an integrated approach to increase the sales results for two lines of related marine navigation software and charts; developed and nurtured brand awareness.- Redesigned and re-branded Jeppesen's marketing and sales collateral, along with the introduction of a new corporate logo. - Designed, launched, and maintained a monthly opt-in newsletter; increased subscriptions by 34% in two years.- Led Nobeltec's website relaunch; created content; compiled assets, planned and executed subsequent version releases.Key Accomplishments:- Collaborated closely with executive management to conceptualize and construct an eCommerce store for the company. - Led the seamless migration and integration of two Boeing software company acquisitions into the parent company's corporate site. Additionally, played an integral role on the corporate branding committee, contributing to the successful launch of a new logo that elevated global brand integrity.- Spearheaded a comprehensive overhaul and successful relaunch of marketing and sales collateral for the light marine sector. Effectively managed media placements in over 20 national trade publications.- Pioneered the development and execution of lead generation funnels aimed at boosting web traffic and expediting sales cycles. Leveraged a multifaceted approach, including marketing and sales collateral, participation in trade show events, distribution of an opt-in newsletter, placement of print advertisements, publication of blogs, and the delivery of Webinars and technical product demos.