Crystal Jennings Email and Phone Number

• Draft PR and marketing proposals and execute initiatives for a myriad of clients from global companies to start-ups• Currently serving as Director of Communications and Account Manager at Riot• Managed joint venture/affiliate partnerships and oversee promotional opportunities for best-selling author and health expert JJ Virgin• Created exposure opportunities for Second Chance Lifestyle Inc. via press releases, infographics, and social media promotions; and provided website audits for enhanced user experience and optimization• Lead nation-wide blogger outreach for Muscle & Fitness Magazine’s Supplement Sample Program - garnering a 20% return on media placements with over 50 blogs providing coverage• Wrote and disseminated a website launch press release for The Sweaty Betties - receiving over 1,500 reads and almost 40,000 impressions• Devised an affiliate and paid search marketing strategy for top Kombucha tea retailer The BU

• Establish and execute PR and communications vision, aligning stakeholders on priorities and metrics for success• Develop communications strategies to maximize return from owned and earned channels, for both the company’s B2C and B2B channels and client roster • Play leading role in clients' media relations, including developing storylines and managing media • Write organizational press releases, blog articles, email content, social posts, award submissions, and public statements• Identify social influencers and social influencer strategies • Develop and deploy internal messaging• Set priorities, resource levels, and cadence for programs and projects

- Actively drove innovations to increase customer spend, satisfaction and brand preference- Supported the Sr. Director in the development of a loyalty program designed to create accretive purchase behaviors from program members- Assisted in developing a test-and-learn approach for the evaluation of program elements including offers, marketing channels and program benefits- Established internal communications mechanisms and forums to update Executive Management and internal stakeholders-Oversaw customer data capture incentives, increasing email acquisition at retail locations- Lead collaboration with third party agencies and vendors on all aspects of member and program management- Lead and developed internal talent

• Attracted, retained and grew customers in the digital space for new social retail company• Worked with global markets to ensure brand, voice and strategy consistency• Oversaw and managed development of digital marketing initiatives for product launches and campaigns• Played key role in website development, creating a strong foundation to drive conversions• Partnered with internal designers and agencies to develop branding and marketing collateral• Assessed and executed third party vendor relationships to ensure company success• Acted as liaison between internal departments to define business requirements for online application development and third-party technical resources to ensure successful execution• Oversaw design and launch of Modere Mobile app for iPhone and Android utilizing product scan technology (phase two currently in progress)• Organized and managed mobile beta-test user groups and conducted on-going assessment• Created SEO, SEM and retargeting strategies to maximize ROI• Designed and executed communication email program with trigger based emails and dynamic incentives• Launched and managed social media channels and corresponding marketing strategies focusing on social sharing initiatives• Created differentiated rewards program based on simplicity in earnings and lifestyle experience sweepstakes• Held online training and full-scale event presentations for over 2,000 social marketers• Earned over one million product review impressions by engaging blogger networks• Analyzed, forecasted and assessed initiatives using Google Analytics• Implemented Oracle’s SRM and Eloqua platforms and oversaw ongoing marketing automation• Researched new technologies to keep the organization on the cutting edge of digital marketing

• Continued management of all PR initiatives in previous role• Managed and planned print budget and creative concepts for top industry magazines and main stream offshoots• Co-developed, placed and reported on all national television advertising and radio campaigns • Developed strategies to leverage editorial coverage opportunities with paid media – increasing impressions at no additional cost• Positioned Bodybuilding.com health and fitness experts to media outlets as leading industry commentators/contributors• Oversaw reputation and crisis management for the corporate entity • Conceptualized and executed charitable partnerships and relative campaigns • Built global PR, media, and celebrity ambassador business plans for increased market exposure• Continued to create and oversee national events including: The BodySpace Spokesmodel Search, The FIT USA Competition and The Bodybuilding.com Supplement Awards

• Drove Bodybuilding.com’s PR efforts both in-house and in partnership with agency MS&L Group• Wrote editorial for press releases, print publications, email, and onsite use• Secured celebrity partnerships to increase media exposure• Developed and maintained working relationships with media – including local and national newspapers, magazines, bloggers, radio, and television – and company’s spokespeople• Managed blogger outreach program and PR strategy, building an active brand ambassador network• Executed New York media tour introducing Bodybuilding.com and social networking site, BodySpace, to leading magazine publishers and bloggers, establishing new editorial partners • Developed full marketing campaign to secure placement of Bodybuilding.com’s best-selling book, Body by Design, on Amazon’s #1 Mover and Shaker list• Launched all Bodybuilding.com social channels – growing 200,000+ followers on Facebook, YouTube and Twitter in less than two years• Implemented SEO based strategy to improve search ranking for Bodybuilding.com’s YouTube channel • Employed growth and revenue strategies with vendor partners for Bodybuilding.com’s social networks• Measured and reported on all social channels and PR campaigns using Omniture, Cision and PR Web• Directed company photoshoots for marketing materials, site content and promotional opportunities

• Oversaw PR, Social Media, Email and Mobile Marketing• Served as Project Manager on major company events and initiatives, overseeing multi-departmental teams• Managed production of all email communications and company surveys• Defined email target audiences and developed corresponding communication strategies• Evaluated and implemented email marketing service provider Blue Hornet for channel growth• Managed mobile marketing efforts with mass mobile delivery tool Epic Text• Created cross channel promotions to build mobile, social and email followers simultaneously• Utilized Omniture measurement tools to ensure email and mobile message effectiveness• Coordinated trade show strategies, managed booth personnel, and served as company spokesperson at 20+ industry events

• Managed 10,000+ affiliates and supervised relationship with global-leading affiliate service provider, Commission Junction• Conceptualized and employed a Vendor Affiliate Marketing Program (V.A.M.P.) to offset the cost of affiliate commissions while providing vendor partners increased exposure• Designed new policing strategies, saving the company $100,000+ on fraudulent commissions• Monitored affiliate activity, analyzed performance, identified areas of improvement and implemented a split pay strategy to increase new customer base • Oversaw development and distribution of marketing tools, monthly newsletters, promotional incentives and sales creative to affiliates• Actively recruited affiliates at Affiliate Summits and industry trade shows