Crystal Robinson-Wesley Email & Phone Number

Las Vegas, Nv, Us

Las Vegas, Nv, Us

Las Vegas, Nevada, United States

- Responsible for strategic leadership of all entertainment functions, casino special events and property activations with a primary focus on developing strong relationships with guests and designing strategic plans to drive repeat visits and customer loyalty. - Accountable for revenue optimization through the development and oversight of strategic plans, operating budgets and service standards to capture incremental revenue and EBITDA goals. - Oversight of all entertainment venues, including Pearl Theater, Las Vegas' premier concert venue.- The honor of leading a highly engaged and talented team of professionals who plan differentiated and impactful entertainment/event strategies!

Las Vegas, Nevada, United States

The Park District & New York-New York Hotel & Casino

▪ Responsible for strategic planning and operational oversight of casino events, promotions, entertainment and property activations. ▪ Serves as an extension for neighboring properties and venues to bridge cross-functional collaboration by gathering resources and stakeholders to implement marketing, public relations and community outreach campaigns.▪ Works with key internal and external stakeholders to enhance the overall guest experience and drive revenue opportunities.▪ Partners with T-Mobile Arena and Park Theater staff to capture patrons on event nights and to coordinate efforts in the areas of entertainment, concessions, merchandising and other activities as planned.▪ Leads initiatives for research, development, and implementation of new products, services, and technology to build upon our competitive positioning.

Las Vegas, Nevada Area

▪ Responsible for strategic and operational oversight of casino events including budgeting, marketing, vendors, entertainment, food & beverage and procurement.▪ Initiates cross-functional collaboration with internal resources to execute events at the highest level of proficiency, profitability, professionalism and guest satisfaction.▪ Financial management of all event proformas, expenses and pacing, along with post-event analysis to actualize budgets and evaluate performance. ▪ Provides leadership and direction in the execution of guest service standards, consistent with the MGMRI’s core service pillars and brand attributes to ensure continued growth, guest satisfaction and profitability.

Las Vegas, Nevada Area

▪ Responsible for executing against the special events calendar established by Casino Marketing leadership, including initiating collateral requests, blocking convention space, creating menus with F&B partners, collaborating with MREP on decor elements, and communicating with internal operating departments and external vendors.▪ Financial management of all event expenses and tracking to actualize budgets. ▪ Brainstorming and development of event themes, decor, floor plans, and entertainment to bring the casino events to life.▪ Oversaw the process of creating and reviewing official rules for all events with Corporate Legal, Compliance and the Gaming Control Board.▪ Sourced, negotiated, contracted and managed relationships for all external vendors including entertainment, technical services and sponsors.

Las Vegas, Nevada Area

* Website, email marketing and social media content contributor for Par 4 Golf Management’s corporate brand and eight golf courses including the following: Badlands Golf Course (Las Vegas, NV), Black Mountain Country Club (Henderson, NV), Bloomington Country Club (St.George, UT), Mountain Falls Golf Club (Pahrump, NV), Primm Valley Golf Club (Primm, NV), Silverstone Golf Club (Las Vegas, NV), Spanish Trail Country Club (Las Vegas, NV) and Wildhorse Golf Club (Henderson, NV)* Writer, designer, and editor of brand marketing materials, newsletters, brochures, print and online advertisements* Pitched ideas and wrote articles for public relations, radio advertisements and social media platforms and blogs* Database management for newsletter subscribers and golf/country club membership* Proficient in HTML/CCS, Wordpress, Microsoft Office programs such as Word, Excel, Outlook, PowerPoint and Adobe Applications such as Photoshop, InDesign and Illustrator

Las Vegas, Nevada Area

* Responsible for the development, implementation and maintenance of the business plan and operational budget for the Citywide Special Events department supporting the following Las Vegas casinos: Bally’s, Caesars Palace, Flamingo, Harrah’s, Imperial Palace, Paris, Planet Hollywood and Rio All-Suite Hotel & Casino * Continuously evaluates events and reinvestment strategy, making changes where indicated, to ensure programs and events increase market share and company profitability * Responsible for creating, managing and executing against property marketing calendars * Ensures outstanding customer service delivery in alignment with company and department goals and objectives * Leads an organization with methods and actions that are ethical and in full compliance with all applicable laws, regulations, and Company policies

Las Vegas, Nevada Area

* Ensured growth of gaming revenues through the planning and execution of special events, promotions, marketing functions andtournaments* Lead cross-functional teams for special projects, such as the year-end shopping event, Great Gift Wrap Up®, which generated $15.7M in net income, resulting in a 55.5% operating margin* Directed workflow, supervised and trained staff in the areas of customer service, record keeping, promotional marketing and event execution* Managed strategic partnerships and vendor relations* Balanced departmental budget through monthly reviews, mid-year re-forecasting and year-end financial reviews* Implemented new technology and computer based systems to support integrated promotional strategies