Information Systems Manager
CurrentCRM System and Member Portal● Responsible for setup and configuration of CRM system and member portal● Manage user setup, profiles and roles, and customization of objects, fields, record types, and page layouts; conceptualize and implement new CRM system functionality● Design and create customized reports and dashboards● Train staff on using CRM system; train new portal users● Create, test, and troubleshoot event registration process for all registration types● Perform data audits and data cleansing Email Marketing and Website● Responsible for setup and configuration of Salesforce Marketing Cloud● Create HTML email newsletters and other email communications; test and modify emails prior to send; send emails to designated audiences● Provide email performance analytics, such as open rates and click-through rates, on emails or email campaigns to staff; monitor unsubscribes/bounced emails and update database as needed ● Maintain and update website● Manage website performance using Google AnalyticsServe as primary contact for technology vendors: Salesforce, MemberNation, Salesforce Marketing Cloud, and Web designer. Evaluate technology needs for the organization and make recommendations of system, software, and application solutions that will complement existing technology; implement system, software, and application solutions.