Crystal Phelps 👑 Email & Phone Number

Nashville, Tn, Us

Raleigh, Nc, Us

LingoWerks provides world-class marketing and communications services across cultures worldwide.✓ LED STRATEGIC MARKETING INITIATIVES: Spearheaded comprehensive marketing campaigns, resulting in increased brand visibility and customer engagement.✓ ENHANCED SEO AND DIGITAL PRESENCE: Implemented advanced SEO strategies and digital campaigns, boosting organic traffic and improving search engine rankings.✓ LEVERAGED DATA ANALYTICS: Utilized data analytics to optimize marketing efforts, leading to increases in conversion rates and sales growth.✓ DEVELOPED CUSTOMER RETENTION PROGRAMS: Created and executed loyalty programs, improving customer retention rates and fostering long-term client relationships.✓ COLLABORATED WITH CROSS-FUNCTIONAL TEAMS: Worked closely with sales, product, and customer service teams to align marketing strategies with business objectives, driving overall company growth.

Trailique is a comprehensive IT services provider committed to empowering businesses of all sizes to navigate the ever-evolving digital landscape with confidence and ease.Our diverse range of services, including Discovery and Prototyping, Consulting, Mobile App Development, Site Audit, Digital Transformation, Global Staffing, SEO Services, Product Development, Enhancement & Integrations, Quality Assurance/Testing, Maintenance & Support, IoT, AI & ML, Blockchain, Website Development, and Cyber Security, are designed to cater to the unique needs of our clients.Across industries such as Transportation, Healthcare, E-Commerce, Management, Marketplace, and Home Services, our team of experts harnesses the power of cutting-edge technologies to deliver user-centric solutions that drive tangible results.✓ SPEARHEADED ACCOUNT BASED MARKETING INITIATIVES: Developed ABM comprehensive campaigns targeting multiple industries resulting in increased customer engagement and retention. ✓ ENHANCED LEAD GENERATION: Implemented advanced lead generation strategies, boosting MQLs.✓ LEVERAGED DATA ANALYTICS: Utilized data analytics to optimize marketing efforts, leading to increases in conversion rates and sales growth.✓ DEVELOPED CUSTOMER RETENTION PROGRAMS: Created and executed loyalty programs, improving customer retention rates and fostering long-term client relationships.

Sunnyvale, California, Us

A SaaS and hardware manufacturer, Matterport is the leading spatial data company focused on digitizing and indexing the built world. The all-in-one 3D data platform enables anyone to turn a space into an accurate and immersive digital twin which can be used to design, build, operate, promote, and understand any space for real estate, photographers, AEC, manufacturing and insurance carriers. Directly responsible for managing firm’s daily ecommerce marketing operations, cross-functional team supervision, marketing and sales plan development and execution, overseeing large-scale product launches, monitoring marketing analytics, management reporting, and handling a wide variety of special projects. ▪ Has presided over a marketing program which has met all companywide expectations including paid media merchandising, promotions, CRO, email and CRM, SMS, organic channels, traffic and sales forecasting. ▪ Executed marketing and sales strategy for owned channel, with 20% YoY growth.▪ Oversees marketing strategy development and execution for marketplaces, including Amazon, recognizing sale increase of 32% fourth quarter, as well as YoY growth and an 18 ROAS.Successfully launched the Pro3 Camera, the largest product release in Matterport’s history on company-owned channels and marketplaces. ▪ Collaborates with cross-functional teams, including sales operations, marketing operations, product marketing, analytics, and others to bring campaigns to market ahead of schedule and under budget.

Yokohama-Shi, Kanagawa, Jp

Leading Global Automotive Manufacturer and InnovatorSpecialized in eCommerce business expansion, opportunity analysis and identification with a $5M budget, focused on high-growth programs and achieving substantial sales increases and increased market penetration✓ PROJECT MANAGEMENT: Reduced time to market by 18 months and cut delivery time from 11 to 6 days through effective project management.✓ SALES GROWTH: Achieved a 38% YoY increase in sales for direct-to-consumer parts program.✓ STRATEGIC PLANNING: Identified 10 significant business opportunities, contributing to a 20% YoY growth in revenue.

A direct to consumer growth marketing agency for consumer driven organizations. Led strategy evaluation across product design, innovation, eCommerce, and marketing, managing a $300M annual budget.✓ REVENUE GROWTH: Spearheaded initiatives resulting in a 25% annual revenue increase. Drove a 300% increase in online revenue over 18 months for Lip Smacker.✓ DIGITAL MARKETING: Enhanced brand awareness and customer acquisition through strategic digital marketing campaigns, resulting in a 25% growth in organic search traffic.✓ INNOVATION PIPELINE: Achieved a record-setting product launch for Ferrara, generating $10M in sales in the first quarter.CLIENT LIST: Ferrara Candy (Keebler, Nerds, Famous Amos, Brach's, Funables), Weber Grills, Yamaha Entertainment Group – Yamaha Artist Relations Group, Digital Marketing; Markwins Beauty Brands (Wet ‘N Wild, Physician’s Formula, Lip Smacker and Black Radiance); NatureBox; Snack Nation; Beauticacs; Hunter Fan Company; Home by Jennifer Adams; NZXT; and Blast Motion.

Irvine, Ca, Us

Global Gaming Hardware and Software CompanyManage a diverse team of eCommerce professionals in the United States and Singapore. Responsible for direct to consumer sales, and creating and maintaining lifetime relationships with gamers by providing the best online experience. Responsible for the global P&L of RazerZone.com, I manage the daily operations of our flagship eCommerce site and several localized sites including the management of customer service, pricing and promotions, merchandising, product sourcing, shipping, warehousing, and web development and management, owning the global online business and direct to consumer sales for Razer.I manage online marketing initiatives including customer acquisition and retention campaigns, manage the consumer database, media buys and placement, creative development, KPIs, campaign analysis and optimization, online marketing budget, promotional calendar and messaging--my focus is always on the user experience and site functionality with high conversion rates. I also support the retail channel and global activities.✓ REVENUE EXPANSION: Directed operations contributing to a 400% revenue growth, scaling the business from $10M to $50M in 18 months.✓ CUSTOMER ENGAGEMENT: Boosted online engagement scores by 40% through targeted marketing campaigns.✓ GLOBAL CAMPAIGNS: Managed global sales campaigns across 5 continents, achieving record-breaking website traffic and securing #1 industry ranking in online sales.Specialties✓ Growth Strategy✓ P&L responsibility✓ Business planning✓ Strategy✓ Market identification and creation✓ Direct to consumer / eCommerce✓ Cross-functional team management✓ Pricing / promotions✓ Online marketing initiatives✓ Acquisition marketing✓ Retention marketing✓ Conversion rate optimization✓ Email marketing✓ Segmentation✓ Media Buys✓ Marketing automation✓ Affiliate program

San Diego, Ca, Us

Based on overall company goals and direction, developed new marketing strategies to promote the sales of wholesale and retail parts and components, and system integrations. Evaluate and analyze the effectiveness of these strategies by looking at the impact they had on market share and consumer perception. Establish pricing strategies, create and evaluate budgets and make return on investment projections. Developed customer contact contact strategies and developed and managed eCommerce site. Managed a cross-functional team. Regularly pitched presentations to C-level executives.Specialties✓ Brand management ✓ Strategic planning ✓ Segmentation ✓ Marketing communications✓ Creative development✓ Social media ✓ Lead generation ✓ SEO and PPC ✓ Web analytics✓ Creative development✓ Market research ✓ Field marketing✓ Media/PR✓ Sales/Biz Dev

San Diego, Ca, Us

A solar electric and renewable energy professional with hands-on industry experience including: solar system design and integration, secured project financing and have distributed systems and components for residential, commercial and government customers all over the world. Expertise in both stand-alone (battery back-up) and interactive grid-tie systems.Working closely with senior executives, implemented policies and procedures to increase organizational productivity and profitability. Created strategic plans to promote the company’s goals, and ensured that departments ran effectively to ensure efficient and effective delivery of solar and alternative energy services. Examine financial statements and modified objectives and business plans according to market trends and economic conditions. Manage relationships with vendors, manufacturers and customers. Specialties✓ P&L responsibility ✓ Business planning ✓ Strategic planning ✓ Market identification and creation ✓ Capital funds creation and management✓ Cross-functional team management✓ Project feasibility analysis ✓ Project management ✓ Business development✓ Energy system design and installation✓ Marketing✓ Worldwide expertise✓ Energy Efficiency✓ Power Purchase Agreements (PPA)✓ Project Financing✓ Utility Scale✓ Interactive grid-tie, stand-alone and hybridDesigned and installed the first grid-tie system in Mexico in conjunction with the Canadian and Mexican Government.Licenses:✓ California State License Board, C46 Solar✓ Certified Energy Plans Examiner, Residential✓ Certified Energy Plans Examiner, Non Residential (Commercial)

Us

Managed a portfolio of 6 brands. Responsible for brand development, web site traffic growth, web site UI and advertising revenue of number one selling nutraceutical. Developed brand strategy and statistics systems. Developed contact strategies for in- and out-bound call center. Created lifestyle brands and developed and launched new products and brand extensions.Specialties✓ Brand management ✓ Strategic planning ✓ Segmentation ✓ Marketing communications✓ Creative development✓ Market research ✓ Product development, launch and management✓ Direct response

Us

Redesigned and launched eCommerce site and created new online MLM business. Created comprehensive marketing strategies using online media. Wrote and optimized website content to ensure both search engine visibility and favorable user experience. Created and distributed regular e-newsletters and e-blasts. Developed lead generation strategies and managed CRM database.Implemented a variety of forms of social media to promote brand recognition and promotions and to drive traffic to the company's website. Managed agencies and developers.Tracked and monitored site traffic and optimize campaigns based on the best-performing strategies.Specialties✓ SEO management ✓ Strategic planning ✓ Creative development ✓ Marketing communications✓ Copy writing✓ Social media✓ Lead generation✓ Advertising

Ba, Communications

Mba, Marketing