Crystal Ponti Email & Phone Number

Boston, Massachusetts, United States

Participate in weekly internal meetings to align on priority tasks, updates, challenges, and winsParticipate in select client onboarding and standing meetings to contribute creative ideasTrack all individual tasks and deadlines in Hubspot CRMDraft and finalize client press releases and informal media alertsPerform news scanning on trending topics for rapid response pitching purposesCraft and iterate on innovative new pitch angles tied to client KPIsDraft and/or edit client-related bylines and occasional blog contentPitch creative story angles to network of reporters and other targets in Meltwater to secure media placementsMiscellaneous client services support

New England

Authored hundreds of articles, blog posts, and podcast episodes for digital, print, and other media. Conceived and launched a popular parenting and lifestyle blog that built up a significant following on social media and sold to a major parenting outlet. Conceived and launched popular history podcast; responsible for all technical and narrative aspects including recording, coordinating, and conducting guest interviews, editing audio and quality, narration, and script writing. Managed multiple assignments (copyediting, SEO-optimized writing, editing, content marketing, public relations, etc.) working with a wide variety of clients, from non-profits to public companies.

New England

Producer and host of the history podcast, Historium Unearthia, recognized among the best in public history projects and also honored as one of the top history podcasts of 2018 and 2019, alongside Mike Rowe’s The Way I Heard It and Dan Carlin’s Hardcore History. People have compared the podcast to 60 Minutes stating:“Crystal’s narration is concise and enrapturing, and the production value of her stories holds the audience’s attention like only the best of radio programs. She delivers interesting and entertaining stories from the lost parts of history, and, not only does she unearth them, she brings them to life.”“This podcast takes me back to being a kid in history class when the teacher would put on one of those educational videos, which were always one hundred percent more interesting than the teacher.”“Brilliantly informative, great storytelling, and a top-flight production!

Portland, Maine Area

Founder of full-service, self-publishing boutique. Publisher of the bestselling book The Mother of All Meltdowns, a tell-all collection of moms’ finest (worst, completely awful) moments, as well as Clash of the Couples and Only Trollops Shave Above the Knee.

Boston, Massachusetts, United States

Write press releases, news stories, articles, and product piecesPitch press releases and feature ideas by email to national, regional, and trade journalists, across print, broadcast, and online, to interest them in covering clients’ storiesRespond to emails from journalists and editorsArrange interviews and editorial meetings with key journalists for clients’ spokespeople - in person or over the phoneBrainstorm fresh ideas for PR campaigns

Maine

ACQUIRED BY FILTER FREE PARENTSA parenting and lifestyle blog for tired parents of children at all stages. Responsible for platform management, technology integration, increasing website traffic and overall brand awareness, social media management, writing and editing SEO-friendly articles for blog and resource center (OCD Moms - a collection of free, evergreen self-help resources), track metrics, and devise ongoing content strategy.

Remote

Worked in close partnership with users/moderators as well as with Product Management and Marketing to build excitement and relationships; devised the community management strategy and developed innovative community management practices; moderated User Generated Content; provided meaningful feedback to project teams on the community’s sentiment, concerns, and suggestions; created robust influencer and outreach programs with aggressive goals, delivering appreciable metrics and building the overall community landscape of the US brand. Also performed public relations as needed including press writing, pitching media, and securing placement in targeted pubs.

Telecommute - Manhattan

Engaged with visitors and helped them integrate into a robust, community-driven Q&A site. Fostered relationships with and between potential members and influencers in the Answers.com community. Engaged with topic experts and respected community members and encouraged them to answer questions (content marketing). Developed site "best practices" and created training materials to help implement these practices in the community. Developed site-wide content strategy, Help Center content, rewrote web pages, reviewed and approved new feature specs. Primary for moderation and dispute resolution through a structured Community Advisor Program. Supervised a team of twelve onsite Program Coordinators (Vandal Patrol, Supervisor/SPAs, Community Outreach & Coordination). Member of the Answers.com Executive Leadership team. Also performed public relations as needed including press writing, pitching media, and securing placement in targeted pubs.

Company provided an integrated range of business planning services that helped entrepreneurs successfully start, grow and expand their businesses. Unlike mainstream techniques, a distinct process was used to ensure that each business plan was effective and actually produced results. This dynamic four-point planning model was called the V4 Principle - short for Visualize, Verify, Verbalize and Vindicate. V4 kept projects on time, on budget and on track, while helping clients to understand the who, what, when, where and how during each phase of development. More than 50 distinct plans were developed, securing in excess of $17 million dollars in angel/venture capital, traditional financing and SBA-secured loans for a diverse clientele.

Wholly responsible for all marketing activities related to the Company’s commercial and residential properties, including writing and designing advertisements, business correspondence, marketing plans, etc. Liason between real estate agents, insurance reps, banks and investors. Prepared all financial documentation and closing statements. Conducted research on new business opportunities and prepared detailed reports.

Responsible for analyzing financial information, managing budgeting and forecasting for the Company. Prepared and updated business plans and performed special projects as necessary. Additional responsibilities included interviewing and training employees; planning, assigning and directing work; appraising performance; addressing complaints and resolving problems.