Crystal Curry Email & Phone Number

Dallas, Tx

Support Headquarter Logistics, Field Logistics and Supply Chain Finance teams in driving business improvement. Identify the right business metrics to create focus on the best productivity opportunities. Provide tools and processes to track and manage performance on those KPI metrics. Integrate KPI reports into the total tool set and consolidate existing report base. Review Cost to Serve methodology and assist in identifying and quantifying Logistics productivity opportunities.

Plano, Tx

Directed $2,700,000,000 selling expense budget for U.S. Drove strategic and annual plan process to prioritize investments and initiatives. Led 14-person team with four direct reports providing financial analysis, performance reporting, and capital spend support for supply chain cross-functional projects. Prepared capital expenditure analysis and documentation for corporate and board approval.

Plano, Tx

Oversaw field team of 12 and headquarters team of 14 to drive capability, improve processes, and reduce waste across 123 zones and $2,400,000,000 selling expense. Spearheaded strategic plans, annual operating plans, period performance reviews, balance of year forecast, productivity initiative implementations, and tracking for selling expenses.

Plano, Tx

Improved go-to-market and in-store execution. Implemented closed-loop ordering system for promotions and secured two patents for new merchandising technologies. Developed analytical framework to select optimal supply chain systems for various retail channels, chains, and new products. Worked closely with Quaker division to test Frito-Lay direct store delivery for Quaker-promoted events on bars and rice cakes.

Plano, Tx

Served on PepsiCo CEO/CIO project team evaluating options to align systems across new and existing businesses. Performed external benchmarking, participated in supplier conferences, evaluated ERP tools, and prepared business case for financial reporting and planning. Conducted top-to-top meetings with IBM, Microsoft, and others, collecting perspectives on benefits of Oracle vs. SAP as business enterprise financial system.

Plano, Tx

Led 30-person team of business, consulting, and IT professionals in charge of designing and implementing P&L system to provide activity-based product, geography, route, and customer profitably tied to general ledger. Developed new revenue recognition policy and created time-based cost allocations to transform P/L information into performance intelligence. Received PepsiCo chairman’s award for delivering $10,000,000 activity-based P&L investment on time, under budget, and with seamless implementation for 500+ users.

Plano, Tx

Coordinated Frito-Lay U.S. annual operating plan and period forecasting for 19 retail divisions with $8,000,000,000 in sales and $2,000,000,000 in profit. Prepared and presented 13 business reviews annually to executive committee. Provided analytical support for national trade and selling expense.

Plano, Tx

Led transition of Cracker Jack ownership from Borden to Frito-Lay. Established both direct store delivery and warehouse businesses with co-pack production. Negotiated joint venture agreement with Oberto meat snacks, growing business 19% annually from $70,000,000 in 2000 to $118,000,000 in 2003. Received PepsiCo chairman’s award for Oberto JV.

Dallas, Tx

Oversaw P&L for $240,000,000 business. Optimized investment decisions for trade spending and delivery systems and monitored business performance. Developed and coordinated annual operating plan for sales, operations, human resources, and marketing. Supervised four finance professionals servicing five sales zones, 600 delivery routes, 675 salespeople, three production plans, four distribution centers, and ten account managers. Monitored period performance, forecasted balance of year performance, and implemented course correction ensuring plan delivered.

Tarboro, North Carolina

Prepared pro forma analysis of $300,000,000 business opportunity. Analyzed and selected optimal manufacturing scenario. Oversaw budget and capital spending for five test markets. Evaluated test market performance. Led accounting team overseeing production line. Developed budget and managed expenses for product development team that designed snack cakes with 60 day shelf life that beat Hostess fresh products in taste tests, allowing cakes to be merged into the Frito-Lay delivery system.

Plano, Tx

Catapulted $400,000,000 division from below-plan performance to two years of profit above plan and 20% annual profit growth. Improved division effectiveness with new trade programming and by providing first ever cell phones and laptop computers with sales support tools for home-based salesforce of 80+ people.

Dallas, Tx

Evaluated and optimized trade spending returns, customer marketing agreements, marketing initiatives, and new products. Applied rigorous database analysis to support controversial yet ultimately successful rollout of $0.99 size bag improving trade margins by 5% and increasing profits for customers by 19%.

Plano, Tx

Prepared corporate strategic plans. Evaluated performance curves for long-term opportunity assessment of costs. Provided economic analysis of marketing ideas.

Chicago, Il

Developed long-term forecasting models for several business units. Completed special projects on vertical integration opportunities, acquisitions and divestitures, and organizational structure and impact of the formation of the European Economic Community (EEC).

Warren, Mi

Designed and supervised construction and installation of robotic welding assembly equipment for car chassis. Served as member of both Lansing and Orion plant start-up teams. Implemented computerized engineering records and statistical quality control for assembly line. Served as vacation coverage foreman at Framingham assembly plant during summer of 1986.

Master Of Business Administration (Mba), Finance, General

Bachelor Of Engineering (Beng), Industrial Engineering