Crystal Rata Email & Phone Number

Sydney, Nsw, Au

Sydney, New South Wales, Australia

At Grumpy Sailor we believe that great stories can change lives, that technology is best when invisible and that the fundamentals of design are insight, empathy and intention.We explore new methods, new ideas and new products. We approach everything with creativity, integrity and good humour. We strive to contribute to a better global society by making the things that no one else would think to make.

Sydney, New South Wales, Australia

Australia

Responsible for all aspects of video projects with a leading brands Google, Optus & eBay• Mentored by an industry legend Whitney Hawthorn. Her production experience is second to none• Gained more experience with above the line TVC content and top end budgets• Enjoyed coordinating much larger crews• Editing and motion graphics where required

Australia

Responsible for chatbot project digital delivery, including planning, creative and deployment • Brands included Optus, Sydney Opera House, Virtus and NBN• Optus Play for Perks chatbot had 200k unique users over a 6-week campaign ($2.6mil prizes) • The Sydney Opera House Seal is an engaging, creative, and interactive chatbot

Sydney

• Implementation of a content framework• Master service agreements with external vendors• Interviewed leaders of the health industry regarding the future of technology in the health sector• End-to-end in house video production• Consulted on rollout of Adobe Asset Management tools

Sydney, Australia

Responsible for delivery of digital project• Dynamic content feeds and dynamic banner producer• CommBank AEM website component content

Barangaroo, Sydney

Responsible for leading the delivery of major acquisitions project & ongoing marketing production• Delivered 72 new content-driven website pages, targeting customers when most likely to switch • Optimisation of content using Adobe Target and Salesforce dynamic templates• Created 6 new AEM components to increase library flexibility• Worked with GEL team to train content managers and provide governance• Migration of external microsite into AEM environment• Restructure… Show more Responsible for leading the delivery of major acquisitions project & ongoing marketing production• Delivered 72 new content-driven website pages, targeting customers when most likely to switch • Optimisation of content using Adobe Target and Salesforce dynamic templates• Created 6 new AEM components to increase library flexibility• Worked with GEL team to train content managers and provide governance• Migration of external microsite into AEM environment• Restructure of content production and distribution• Agency decoupling for video production• Brands include Westpac, St.George, Bank of Melbourne, BankSA, RAMs, and BT• Bespoke Agile workflows in JIRA Show less

Surry Hills

Responsible for video production department and integrated projects• Managed two midweight producers• Redesign of UBank website using AEM (Adobe Experience Management) infrastructure• Clients included UBank, IKEA, IGA, Bingle, U Bet, and University of Sydney• Created programmatic banners with over 2000 targeted iterations in one HTML5 build

14 Argyle Place

Responsible for Video Production Department and integrated projects• Managed Video Production Department including all forecasting and finance• End-to-end in-house production• Implemented operational change of process structures• Clients include Lion (Budweiser, Stella Artois, XXXX Gold, James Boags, Kirin etc), Nestle, Bauer Media (Cosmo, Top Gear Mag etc), Lend Lease, Turtle Wax...

Cbd, Sydney

Responsible for managing Kellogg's production team, including 3 midweight Producers• Campaign website execution using AEM, using existing components with JS updates• Clients included Kellogg (Special K, Nutri-Grain, Crunchy Nut, All Bran, Rice Bubbles, Sultana • Bran, Coco Pops, Be Natural, LCMs, and Corn Flake

Sydney, Australia

Clients Include• Billabong Australia• 8.com & Infinity Squared• The Loop • Fremantle Media Australia• Colenso• Brand Events Australia• Top Gear• 99 New Zealand• Oktobor New Zeland• Agusto New Zealand• Strategy Design & Advertising Auckland

Walsh Bay, Sydney

Responsible for the launch of Samsung's TV and AV 2013 Range, creating a unique in-store display tablet application, with integrated mobile and microsite.• Created wireframes for tablet app• Managed a production team of 11 staff• Executive Producer of content videos• Client account management• Liaised with outside 3D animators and all other external technicians

St Leonards

Responsible for delivery of digital projects• Worked with a Robotic Engineer to create an integrated Skittles campaign “Telekinize the Rainbow”• Telekinize the Rainbow won 3 x Bronze Lions at the Cannes Cyber Awards 2013 • 2x Silver awards at Cleo 2013 and AMIA Best in show 2014. • Ranked 7th Top Digital Campaigns of 2013 on The Directory Big Won Rankings 2013• Clients Included Virgin Australia, Mitsubishi, Hungry Jacks, Skittles, MLC, Foxtel, Toshiba, FedEx...

Sydney, Cbd

Responsable for management of the Digital Production team• Full scope of projects including budgets, wireframes, timelines and statements of work• Executive Producer of digital projects including Websites, Mobile and Microsites, Mobile Applications, Facebook Applications, Banner & Pre-roll Advertising (including iOS interactive advertisements) and Digital Campaigns

Surry Hills

Responsible for all digital projects• Produced all digital projects including Websites, Ecommerce sites, Microsites, MobileApplications, Facebook Applications, Banner & Pre-roll Advertising and DigitalCampaigns etc

• Launched the Billabong Channel on Sony’s BIVL IPTV Service.• Created wire-frames and user specifications for Billabong Channel.• Liaised with external clients and technical producers.• Defined all technical procedures.• Edit news feeds and highlights packages for Surf events.• Provided training and instruction Manuals for Digital Content Manager.• Encode and upload content daily, with a number of compressions, to FTP sites and Billabong websites.

During this time a traveled through South America, Europe, Morocco, and South Africa

Sydney, Australia

• Launch of 6 mobile channels across Australia and New Zealand (MTV, Nickelodeon, Nick Junior, South Park, TMF, and Billabong). This was done over 5 Telecommunication companies.• Created wire-frames for mobile channels.• Launched MTV broadband channel “Overdrive” and a number of other websites. • Received award for Innovation in Production (Television) at the Australasian Content and Technology Awards, for our production at the 2007 MTV AVMA’s. • Produced exclusive local… Show more • Launch of 6 mobile channels across Australia and New Zealand (MTV, Nickelodeon, Nick Junior, South Park, TMF, and Billabong). This was done over 5 Telecommunication companies.• Created wire-frames for mobile channels.• Launched MTV broadband channel “Overdrive” and a number of other websites. • Received award for Innovation in Production (Television) at the Australasian Content and Technology Awards, for our production at the 2007 MTV AVMA’s. • Produced exclusive local content (eg The Diary of Dizzee Rascal) and was responsible for production budgets.• Researched industry trends and implemented new digital initiatives.• Mobile Edit content creation for Good Vibrations and V-Festival events.• Liaised with international teams to ensure our content was seen throughout the world. • Created a digital production team and managed this team on all production aspects. • Created encoding specifications, tape-less workflows, ftp protocol, mobile content distribution, web content distribution, and worked with a range of CMS’s. Show less

Auckland, New Zraland

• Worked as a Freelance Digital Video Editor at oktobor- “Australasia Production House of the Year 2005”. • Primary Editor for Interactive department.• DVD Authoring.• Extended use of EDL's and other secondary media.

Auckland, New Zealand

• Edited and mastered 19 half-hour shows for network television. • Associate Producer - format and story telling was entirely up to me. • Motion graphics - from titles, keys, integrations, animation, to credits.• Extreme sports editing.• Creation of a mobile edit suites. • Multi-clip sequencing. • Distribution to major phones networks for Internet streaming and major television networks for news broadcasts.

Auckland, New Zealand

• Promo Producing and Editing whilst working to deadlines.• Camera operation on major artist interviews.• Producer for all major artist interviews. • Cine tape operation.• Promo´s - concept, script, shoot, edit, and prepare for broadcast. • Time management and efficiency, attention to detail, initiative in fast decision-making.• Maintaining client relationships.

Education record

Bachelor Of Arts (B.A.), Psychology And Screen And Media

Activities and Societies: Bachelor of Arts Degree in Psychology and Screen and Media, first supporting subject Music in Computers