* Develop and maintain ecommerce website, including product catalog, checkout process, and payment gateway integration* Create and design products and develop relationships with production vendors* Monitor and analyze website performance metrics to identify areas for improvement* Create and manage promotional campaigns to drive traffic and sales* Develop and implement strategies to optimize search engine rankings* Manage inventory levels and order fulfillment processes* Create and manage content for website, including product descriptions, blog posts, and other marketing materials

* Served as first Director of Development for start-up news organization* Created media kits and sponsorship packages* Created strategy and executed participation in community giving day* Solicited businesses for corporate sponsorships

* Concurrently served as Acting Director of Advancement Services* Increased Giving Day totals from less than $6,000 in FY19 to more than $250,000 in FY22* Increased total donors from 1267 in FY20 to 1767 in FY22* Increased Ferrum Fund totals by 33% from FY19 to FY20, with an 40% increase in athletic giving during that time* Raised more than $30,000 from 350 donors for athletics in two weeks in a virtual “Sell out the Stadium” campaign* Created and project managed first ever campaign focused on monthly giving, resulting in 83 gifts* Project Manager for Raiser’s Edge database during post-conversion and stabilization phase * Identified and eliminated more than 30,000 duplicate and extraneous records from database, saving more than $20,000 a year in contracted fees* Corrected more than 20,000 records to improve data, resulting in a decrease of email bounces from 25% to less than 5%* Created more than 400 tracking and analytical reports for internal use* Trained 17 staff members on Raiser’s Edge Fundamentals and policies* Served on Covid-19 Committee and served as co-chair for two Covid-19 sub-committees to create return to campus policies* Served as 2019 CASE KY Judge and 2020 CASE III Judge

* Assisted in rebuilding department after organizational restructuring* Built and trained team of three employees* Implemented new call center processes and controls, including new personnel policies and handbook* Constructed fundraising plan for second half of FY19* Completed data analysis of FY19 results* Initiated plans and theme for FY20 Day of Giving* Created new PCI procedures to increase donor security and confidentiality* Oversaw all direct mail solicitations and stewardship mailings to leadership level donors* Instituted new process of sending automatic emails to all call center donors* Served as 2018 CASE KY Judge

* Increased the following call center results between FY14 and FY17 while total contacts decreased from 43,134 to 29,912 in that timeframe: total commitments: $584,407 to $638,750; average pledge: $99.98 to $108.08; credit card percentage: 27.75% to 40.42%; credit card dollars: $165,257 to $241,903; credit card count: 1,622 to 2,389; conversion rate: 13.55% to 19.76%* Rewrote the Student Call Center’s operational plan, including a revamped student training plan and materials, a revised hiring / interview process performed by the Assistant Director, and increased PCI training for all employees* Refocused student calling activities by eliminating tally sheets and coloring pages, saving more than $100,000 per year* Revamped student time clock procedures, leading to a savings of up to $60 per shift* Restructured student supervisor roles and streamlined student staff from 14 to 1 to facilitate greater professional staff interaction* Oversaw completion of more than 5,000 hand signed thank you notes as part of Thank a Donor Day project* Implemented new credit card machines and process, creating greater efficiency and stricter PCI compliance* Ran call center under budget, returning more than $40,000 to university funds each year* Served as 2016 CASE District III Judge and 2017 CASE KY Judge* Certified as a Virginia Tech Brand Ambassador

2012-2013:* Raised $3,020,929, with gifts from 31% of alumnae, the largest Hollins Fund total in university history for the second consecutive year* Increased giving by reunion classes from their previous best of $789,666 to $1,421,483, with 33% participation; creating the largest reunion totals in university history for the second consecutive year* Project Manager for “10 Days to $100K: Hollins Rocks!” challenge, generating $127,580.38 from 546 donors in 10 days* Created and launched buyback program for consecutive giving society* Oversaw and coordinated activities with 150 class agents, including volunteer training, supervision and recruitment* Coordinated more than 50 mail solicitations* Featured speaker at Carolina Annual Fund Conference; Topic: Class Agents & Volunteers2011-2012:* Met goal of $2,960,000, with gifts from 31% of alumnae, the largest Hollins Fund total in university history * Increased giving by reunion classes from their previous best of $602,547 to $1,391,853, with gifts from 40% of reunion year alumnae; creating the largest reunion totals in university history* Oversaw and coordinated activities with 150 class agents, including volunteer training, supervision and recruitment* Coordinated more than 55 mail solicitations2010-2011:* Raised $2,875,000, with gifts from 31% of alumnae* Increased giving by reunion classes from their previous best of $347,000 to $906,000, with 33% participation* Restructured, managed and directed phonathon program, staffed by 37 callers. Program raised more than $280,000, increasing revenue by more than $80,000 while decreasing operating costs by 64% over previous year* Supervised 16 member committee for Senior Class Gift Program, raising $9,522, the second largest gift in the 26 year history of the program, with 67% participation* Coordinated activities with 160 class agents, including volunteer training, supervision and recruitment* Oversaw approximately 90 mail solicitations

* Seven time recipient of Circle of Excellence Award for Outstanding Sales* Recipient of The Ambassador Award, one of the top honors awarded for outstanding sales* Generated more than $750,000 of newspaper advertising sales* Created sales package that generated more than $24,000 in new business revenue in a four month time span* Created sales packages that created $22,000 in incremental growth in a two month time span* Served as mentor to two employees* Assisted in training 13 new employees

* Responsible for shipping of all web orders and processing of returned items* Implemented new barcode system for better inventory control and maintained inventory records for retail store with more than $500,000 in annual sales

* Ensured compliance of RJ Reynolds contract in more than 100 accounts in a five county territory* Ranked as #2 in sales within division* Sold RJ Reynolds contracts to more than 20 new accounts* Implemented marketing plan in all contracted accounts* Sold new brands and Value Added Promotions to all accounts* Created Plan-o-Grams for all contracted accounts

* Placed more than 500,000 Get Out the Vote, polling, and fundraising calls on behalf of clients throughout the United States* Key accounts included: Republican National Committee, National Republican Congressional Committee, National Republican Senatorial Committee, and Bush/Cheney ’04 Campaign* Maintained internal office records and confidential employee records* Completed basic bookkeeping tasks and printed bi-weekly payroll checks* Supervised 2 office interns* Served as voice talent for Get Out The Vote calls throughout the United States

* Raised more than $1 million dollars for more than 20 Republican clients at State and Federal levels* Managed all aspects of mailing as it is printed and mailed* Maintained records of all revenue generated by direct mail program* Created fundraising direct mail copy and art concept for more than two dozen political clients and non-profits* Served as copy editor and proof reader for more than fifty political clients and non-profits* Coordinated all aspects of direct mail programs to more than four million recipients while consistently meeting demanding deadlines* Demonstrated strong teamwork skills in a constantly demanding environment

* Raised more than $40 million dollars for more than 50 Members of Congress and Congressional candidates* Planned and executed events for Members of Congress, candidates, and Political Action Committees including private dinners, cocktail receptions, sporting events, and concert outings* Firm won 37 out of 41 races in 2002, including all 12 open seat clients represented by Keelen Communications

* Served as Manager of the Candidate Education Project* Provided personalized issue briefings to candidates for U.S. Senate and U.S. House races* Planned and hosted up to fifteen events per week on Capitol Hill for Members of Congress, Capitol Hill staff, and Candidates for Federal office * Alerted analysts and Government Relations staff to status of legislation in both chambers of Congress* Served as “Congressional Hotline”, providing information about current legislation to Capitol Hill Staff* Member of Issues 2002 marketing team* Supervised 6 department interns

* Served as: Deputy Campaign Manager- Congressman Bob Goodlatte; Deputy Finance Director- Hager for Governor; Finance Director- Jay Katzen for Lt. Governor; Finance Director/PAC Manager- Friends of Morgan Griffith* Raised more than $40,000 from private donors in six weeks for Friends of Morgan Griffith PAC* Raised more than $400,000 in five weeks during the Lieutenant Governor's 1999 Richmond Gala, a dinner dance with more than 1,000 attendees* Planned fundraising events featuring Governor George W. Bush, U.S. House Speaker Dennis Hastert, and U.S. House Majority Leader Dick Armey* Planned special fundraising events to benefit General Assembly candidates* Organized and executed fundraisers and special events for clients* Arranged finance appointments between clients and potential contributors* Conducted day-to-day correspondence with voters and constituents* Coordinated extensive mass mailings and community events while consistently meeting demanding deadlines* Trained and managed campaign interns and volunteers

* Assisted district director and district representatives* Served as information source for constituents regarding federal agencies and congressional services

* Assisted the campaign manager with the planning of special fundraising events* Coordinated extensive mass mailings, literature drops, and community events