Crystal So

Crystal So Email and Phone Number

Director, Measurement Insights and Analytics @ Genentech
California, United States
Crystal So's Location
Walnut Creek, California, United States, United States
Crystal So's Contact Details
About Crystal So

Business strategy/analytics professional with over 15 years of experience in retail and consumer goods. Expert in driving data based insights to impact business direction and investment. Excel in creative solutions that optimize resources and buy-in from stakeholders. Expertise includes: Change Agility, Personal Leadership, Strategic Execution, Team Leadership, Project Management, Vendor Management, Marketing Analytics, Digital Analytics, Strategic Planning, Business Intelligence, Marketing ROI, Consumer Insights, Modeling, Forecasting, Scenario Planning, Problem Solving, Data Visualization

Crystal So's Current Company Details
Genentech

Genentech

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Director, Measurement Insights and Analytics
California, United States
Crystal So Work Experience Details
  • Genentech
    Director, Measurement Insights And Analytics
    Genentech
    California, United States
    View
  • Constellation Brands
    Senior Director, Digital Insights And Analytics
    Constellation Brands Apr 2023 - Present
    Rochester, New York, Us
    View
  • Constellation Brands
    Director, Digital Insights And Analytics
    Constellation Brands Mar 2019 - Apr 2023
    Rochester, New York, Us
    Build marketing measurement principles, media best practices and strategies to support decisions across online/offline media channels. Develop insights and actions that optimizes marketing investments. Progress towards the latest methodology, technology and applications of marketing analytics.
    View
  • Constellation Brands
    Director, Consumer Insights & Analytics
    Constellation Brands Jun 2016 - Mar 2019
    Rochester, New York, Us
    Led a team overseeing innovation, marketing, sales and portfolio analytics. Provided overall direction to the development and implementation of fact based insights. Built strategic relationships and scalable solutions with business partners. Championed insights and consumer focused culture.
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  • Constellation Brands
    Manager, Marketing Insights & Analytics
    Constellation Brands Mar 2012 - Jun 2016
    Rochester, New York, Us
    Led strategy and brand analyses for the marketing department. Coached team on analytic methods and insight generation. Managed ROI and effectiveness projects. Oversaw corporate reports, tracking tools and training. Certified Wine & Spirit Education Trust II.
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  • The Nielsen Company
    Client Manager
    The Nielsen Company Mar 2008 - Mar 2012
    New York, Ny, Us
    Collaborated with clients to drive strategy across a multi-billion dollar product portfolio. Delivered actionable recommendations and tools to empower fact-based decisions. Led customized training seminars for clients and internal associates. Selected to manage four offshore associates and act as the liaison with corporate.
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  • Limited Brands
    Senior Testing Analyst
    Limited Brands Sep 2006 - Mar 2008
    Columbus, Oh, Us
    Managed corporate Test-and-Learn marketing initiatives on a $500M business. Tests included promotional tactics, branding campaigns, consumer targeting, visual displays and inventory depth. Collaborated with key partners from merchants, demand planning and retail stores to refine strategy based on test results.
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  • Albertsons
    Assistant Category Manager
    Albertsons Aug 2003 - Sep 2006
    Boise, Idaho, Us
    Managed a product portfolio exceeding $110M in sales across 2,500 stores. Developed annual business plans that aligned to corporate and business goals. Monitored and analyzed the impact of market trends and competitive activities on portfolio. Collaborated with sales team to execute promotional events. Supported cross-functional teams with informational needs.
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Crystal So Skills

Marketing Strategy Customer Insight Segmentation Competitive Analysis Analytics Marketing Research Market Research Retail Cross Functional Team Leadership Nielsen Forecasting Consumer Behaviour Market Analysis Consumer Products Shopper Marketing Competitive Intelligence Iri Brand Management Fmcg Data Analysis Merchandising Product Marketing Market Planning Mentoring Marketing Management

Crystal So Education Details

  • The University Of Texas At Austin
    The University Of Texas At Austin
    Bba
  • Kobe University
    Kobe University
    Study Abroad Program
  • National University Of Singapore
    National University Of Singapore
    Study Abroad Program

Frequently Asked Questions about Crystal So

What company does Crystal So work for?

Crystal So works for Genentech

What is Crystal So's role at the current company?

Crystal So's current role is Director, Measurement Insights and Analytics.

What is Crystal So's email address?

Crystal So's email address is cr****@****uno.com

What is Crystal So's direct phone number?

Crystal So's direct phone number is (585) 678*****

What schools did Crystal So attend?

Crystal So attended The University Of Texas At Austin, Kobe University, National University Of Singapore.

What skills is Crystal So known for?

Crystal So has skills like Marketing Strategy, Customer Insight, Segmentation, Competitive Analysis, Analytics, Marketing Research, Market Research, Retail, Cross Functional Team Leadership, Nielsen, Forecasting, Consumer Behaviour.

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