Crystal Solomon Email & Phone Number

Detroit, MI, US

Detroit, Michigan, United States

New York, United States

New York, United States

• Senior team lead on Bristol Meyer Squibb Sotyktu Consumer and HCP drug launch. The launch consisted of over 20 day zero tactics, marking it as the first drug of its kind to market
• Lead the planning, execution, and delivery of digital projects, including websites, CRM journeys, banners, and social media campaigns. Manage timelines, budgets, and resources to ensure successful project completion
• A blend of digital marketing expertise, project management skills, and a deep understanding of the pharmaceutical industry and its regulatory environment
• Quality Assurance: Oversee the quality of digital outputs, ensuring they meet the required standards and are compliant with industry regulations
• Analytics and Reporting: Utilize analytics tools to monitor campaign performance, generate reports, and provide insights for optimization and future strategy development
• Risk Management: Identify potential risks and issues and develop mitigation strategies to ensure project success3.

Midwest

• Lead project manager on B2B and B2C Procter & Gamble CRM account. Brands include Crest Professional Oral Health, My Black is Beautiful, and Venus Shopper.
• Accountable for all project deliverables being delivered within fiscal retainer scope. This includes weekly resource planning, budget to employee burn rates, and revenue recognition.
• Led a team of project managers on the Hostess account as the company re-branded and came to market with a new strategy and creative executions. Hostess brand deliverables included script and creative testing (TV.
• Managed and executed focus groups and A/B testing on new site designs and B2C CRM email program.

Greater Detroit Area

- Manage account and workflow for GM and brand content for PR and communication teams, including executive GM board, manufacturing and internal employee - Lead project manager on vehicle platform announcements which includes, the award winning, 2020 Corvette Stingray, 2021 Suburban/Tahoe and 2021 GMC Yukon launch - Responsible for ensuring all project.

Ferndale, MI

Oak Park, MI

• Manage workflow for entire interactive team
• Manage budget to actuals for all interactive projects
• Collaborate with interactive team and assist sales with the creation and development of new business scope and needs
• Contact and manage all external resources, vendor management, vendor delivery, obtaining estimates and triple bid process
• Develop schedules and ensure milestones are met for a variety of projects including flash, OLA, microsites, websites, social media, app development and emerging media technologies
• Handle multiple projects at once of varying size and project life cycle stage

• Responsible for ensuring all project deliverables are met per client expectations on a day to day level
• Work with clients and account teams to develop scope and estimate documentation
• Manage and execute yearlong lead nurturing email campaign for Compuware (multi-lingual)
• Lead project manager on the rebrand and launch of Talmer Bank and Trust (formerly known as First Michigan Bank)
• Launch of Talmer Bank included the management and creation of concepts, themes and taglines across multiple mediums ( radio, print and web)
• Coordinated and conducted six multi-city and state focus groups to test concepts and themes for Talmer brand launch

• Lead engagement manager for GM promotions online
• Responsible for ensuring all project deliverables are met per client expectations on a day to day level.
• Work with clients and regional account teams to develop scope and estimate documentation
• Work with PM team to ensure project is completed on time and on budget
• Assist the project manager with risk mitigation throughout project development
• Interact daily with project management team, internal account and client on projects that are in production

• Responsible for overall online marketing and advertising for company.
• Managed and executed two ecommerce sites.
• Managed and executed successful refresh of ecommerce sites.
• Maintain day-to-day site commerce and service needs.
• Interface with various agencies and vendors.
• Conducted testing on projects.

• Managed and executed six consecutive chevy.com model year refreshes. Each refresh project spanned a six month period and included thirteen brands with over 144 sub brands.
• Assembled Q/A plan for model year project that covered 1,100 web pages.
• Conducted extensive focus groups and A/B testing on new site designs for model year refresh.
• Managed Chevrolet’s truck print program for their 2004 and 2005 model year.
• Planned, designed and managed the Chevrolet clock display in Times Square for New Years Eve launch on NBC with Ryan Seacrest.
• Assisted client with forecasting and planning.

• Created overall project implementation plan on projects I managed.o Jaguar AutoShow Kiosko Chrysler STRS INTRAneto Durakon Industries Websiteo Autoliv Lobby Kiosk
• Met with account team weekly on progress.
• Maintained detailed project schedules.
• Presented creative updates to clients throughout production process.
• Maintained budgets and tracked overages based on allotted budgets.
• Conducted testing and reporting for various clients.

• Managed and executed two consecutive buick.com model year refreshes.
• Monitored all project estimates to ensure proper client budget balancing.
• Interfaced with creative agency of record to produce web assets.
• Gathered scope and requirements from Buick client and creative agency.
• Worked with development team to develop cost and project plan.
• Maintained budgets and tracked overages based on allotted budgets.