Avid believer in bringing the sexy back to mature industries, especially in Wood Manufacturing and Window Coverings. Crystal Thao Lam is the second generation leader of Vinawood Ltd., Vietnam’s largest wood component manufacturer specializing in customized window covering, millwork and architectural mouldings -- exporting worldwide to both developed and emerging markets. Ms. Lam’s most recent project has been the launch of Lavelle Ltd – Vietnam’s first window fashion brand for the domestic market. With the ambition of bringing the sexy to an otherwise sleepy industry. Throughout 15 years experience, Ms. Lam lead the firm’s expansion into new markets, product categories and strategic ventures. Whilst championing bold change management initiatives, transforming a patriarchal corporate culture to an environment of equality, accountability and grit. Ms. Lam does not tolerate apathy. When not giving marching orders on the factory floor, energy is spent in several key areas: - Speaking relentlessly raw truths on the subject of next generation leadership in family businesses. Especially from the female perspective in Asia. - Writing on topics highlighting the intersections between culture and political economy - Collaborating and cheering on causes that contribute to Vietnam’s ongoing growth story.- Advocating for Southeast Asian Art Honored to have shared thoughts (and feelings) with a plethora of respected platform: Forbes, Ernst & Young and BBC.IG: crystalthaolam