Crystal Vitelli Email & Phone Number

- Overseeing day-to-day agency operations, project operations, and teams in close collaboration with CEO and ownership board and other cross functional partners like sales, client services, production, talent acquisition and finance/accounting.- Overseeing and implementing agency growth strategies and human operations to scale team size and project capacity.- Anticipating challenges and opportunities as the agency scales to mitigate risk and support growth, and providing strategic leadership and guidance to core leadership.

Operationalized CEO's vision to scale SuperFriendly.- Ran day to day operations- Oversaw cashflow management, strategy and projections- Supported and trained executive producers- Boosted project teams

Support, advise and coach project producers.

Lead 20+ Digital Projects including enterprise level design systems, enterprise level websites and native app projectsLeading teams and crafting systems and processes for complex work with a concentration in design systems Project OperationsTeam Structure + OrganizationClient Relations and ManagementProject LogisticsProject StrategyBrand StrategyContent Strategy

Blacksburg, Va

Scaled and Refined the CEO's Business Strategy- Actively involved in defining and shaping agency's core disciplines, including strategy, planning, user experience, client services and technology- Drive profitability in projects and business operations- Project lead and strategist on highly complex and key client accounts- Developed and oversaw performance measures for agency operations- Actively involved in creating growth strategies and direction for agency's advancement in talent, positioning and work- Oversaw and shepherded internal strategic projects- Developed and oversaw agency's content marketing strategy While in the role: Results Statement:To look for signals both inside and outside the company that could indicate threats to continued success or opportunities to grow the business and increase market share. Make projections based on current trends and future expectations, and developers the plan for strategic goals for Venveo and client projects. Ensure action and resource requirements are properly aligned to allow for those goals to be met, and then inspires the workforce to achieve them. Continuously monitor company and market performance to determine if strategies need to be adjusted or new strategies should be introduced.Position Venveo as a thought leader in the industry through writing, speaking and consulting engagements.

Blacksburg, Va

Developed the Agency's Business + People Operations- Developed the agency's project management program- Developed and implemented the agency's hiring process, company policies and protocols- Onboarded all new hires- Trained and managed project managers- Produced, directed and owned the strategy for all key client projects and accountsWhile in the role:- Responsible for overseeing and fulfilling day-to-day operations to insure success of client projects. Manages multiple projects across various digital disciplines. - Plans for the strategy, budgets and scheduling of all projects. - Builds rapport and trust with clients-to-be throughout the sales/pitch process. - Facilitates brainstorms and problem-solving with design and engineering teams. - Creates scopes of work, project briefing, design revisions documentation. - Manages client expectations and relationships. - Responsible for overseeing quality assurance, testing and delivery. - Understands interactive design and development processes, UX, methodologies & techniques, web standards and best practices. - Brings out the best in people, is highly organized with a laser attention to detail.Working Knowledge:-HTML, CSS-Basecamp, Dropbox, Toggl, Google Products-Photoshop, Illustrator, InDesign-Content Strategy-Expression Engine CMS-Craft CMS

Greenville, South Carolina

Business Development/Sales for web development company

Nicaragua

Ba, International Business

Digital Design