Crystal Webb's Location
Atlanta Metropolitan Area, United States, United States
Crystal Webb's Contact Details
Crystal Webb work email
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Crystal Webb personal email
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About Crystal Webb
Strategically-driven, media and marketing expert with a reputation for driving results by utilizing data to develop media strategy and tactical plans. Proven strengths in formulating and stewarding multi-million dollar digital and traditional campaigns while managing an internal team.
Crystal Webb Work Experience Details
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Director Of Media PlanningMindshareAtlanta, Ga, Us -
Senior Director, Integrated Media PlanningIprospect Apr 2024 - PresentLondon, Gb -
Director, Integrated Media PlanningIprospect Jan 2024 - Apr 2024London, Gb
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Director, Integrated Media PlanningMerkle Apr 2023 - Jan 2024Columbia, Md, Us -
Media Director, Digital ActivationMerkle Nov 2021 - Mar 2023Columbia, Md, Us
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Associate Media DirectorFitzco Apr 2020 - Nov 2021Atlanta, Ga, Us -
Freelance Media Planning ConsultantSelf-Employed Nov 2019 - Mar 2020- Partnered with media agencies to pitch new business opportunities- Developed media strategy, tactics and staffing plans in response to new business RFPs - Investigated and recommended media management programs for linear channels
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Senior Manager, Shopper Guest Connections Planning & InvestmentThe Coca-Cola Company May 2018 - Nov 2019Atlanta, Ga, Us- Developed media and shopper marketing plans for Coca-Cola North America and its key customers in the food service and retail verticals, driving sales of beverages across the Coke portfolio nationally and locally- Orchestrated the execution and measurement of holistic media plans across owned, earned, shared, and paid media connection points throughout the shopper/guest journey- Interpreted data to form insightful solutions to business problems while leading cross-functional teams and selling media strategy to stakeholders- Built case studies for successful initiatives and shared internally to drive scale and innovation - Directed media agencies to deliver on business objectives and communication strategies while evaluating agency and vendor partnerships -
Media SupervisorBlue Sky Agency Mar 2016 - Oct 2017Atlanta, Georgia, Us- Led media planning and strategy across local and regional footprints for clients including Gas South, Georgia Tourism, Atlanta Braves, and HoneyBaked Ham corporate and franchise stores- Partnered with media vendors across TV, radio, print, outdoor, digital, social, and search- Strengthened client relations with media presentations that laddered up to their objectives -
Media SupervisorTurner (Turner Broadcasting System, Inc) Feb 2014 - Oct 2015Atlanta, Georgia, Us- Created and stewarded multi-million dollar national and local media plans for TNT/tbs series, driving tune-in- Trained and managed a team of 4 junior associates while collaborating with marketing leads- Managed external agencies and vendors to deliver on marketing brief- Successfully led a high performing team through change- Led forward thinking by bringing forth fresh out-of-the-box ideas and leading brainstorm sessions- Utilized marketing strategy/brief and research to identify opportunities and build media strategy- Led one of the largest media campaign initiatives for TNT, The Last Ship season 2, managing a $12MM budget and exceeding the premiere ratings estimate- Assumed Associate Media Director responsibilities during a key transition period -
Media PlannerTurner (Turner Broadcasting System, Inc) Jun 2011 - Feb 2014Atlanta, Georgia, Us- Stewarded integrated media campaigns for TNT and tbs new and returning shows- Produced post campaign reports, compiling data to inform decisions for future campaigns- Played integral role in buying agency transition by maximizing efficiencies, minimizing redundancies, and centralizing strategic planning while maintaining quality of work
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Assistant Media PlannerTurner (Turner Broadcasting System, Inc) May 2008 - Jun 2011Atlanta, Georgia, Us- Supported the Turner Sports Media Supervisor and Marketing team in the development and execution of media plans across linear and digital channels - Pulled research and utilized findings to contribute to media plan ideas and post-campaign highlights- Negotiated ad positioning, rates, and makegoods with vendors while maintaining media budgets and garnering savings for the company
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National Radio Promotions/Sales CoordinatorKatz Media Group Mar 2006 - May 2008New York, New York, Us- Organized station participation for promotional programs and coordinated promotional fulfillment- Supported the sales team by planning live broadcast radio remotes and on-air sponsorships/promotions -
National Radio Sales AssistantKatz Media Group Apr 2005 - Mar 2006New York, New York, Us
Crystal Webb Skills
Watercolor
Prop Design
Visual Development
Creature Design
Illustration
Comics
Photoshop
Storyboarding
Digital Illustration
Conceptual Art
Concept Design
Painting
Character Design
2d
Drawing
Art
Digital Art
Fine Art
Graphic Design
Storytelling
Character
Illustrator
Film
Visual Arts
Adobe Photoshop
Character Animation
Unica
Informatica
Oracle Sql
Tidal
Business Objects
Database Marketing
Tidal Power
Sql
Microsoft Sql Server
Data Warehousing
Business Intelligence
Crm
Tableau
Data Analysis
Databases
Analytics
Data Integration
Data Mining
Data Modeling
Database Design
Advertising
Media Planning
Marketing
Social Media Marketing
Broadcast
Radio
Social Media
Event Planning
Digital Media
Public Relations
New Media
Social Networking
Strategic Thinking
Budgets
Television
Marketing Communications
Sponsorship
Media Buying
Integrated Marketing
Facebook
Online Advertising
Advertising Sales
Promotions
Sales
Digital Marketing
Mobile Marketing
Digital Strategy
Publicity
Brand Development
Email Marketing
Online Marketing
E Commerce
Budgeting
Strategic Planning
Broadcast Advertising
Print Advertising
Ecommerce
Management
Microsoft Office
Crystal Webb Education Details
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Clark Atlanta UniversityMass Media Communications/Public Relations -
Mcdonogh #35 Senior High School
Frequently Asked Questions about Crystal Webb
What company does Crystal Webb work for?
Crystal Webb works for Mindshare
What is Crystal Webb's role at the current company?
Crystal Webb's current role is Director of Media Planning.
What is Crystal Webb's email address?
Crystal Webb's email address is cr****@****zco.com
What schools did Crystal Webb attend?
Crystal Webb attended Clark Atlanta University, Mcdonogh #35 Senior High School.
What are some of Crystal Webb's interests?
Crystal Webb has interest in Comedy, Writing, Online Gaming, Comics, Rock, Folk, Music Videos, Music, Science Fiction, Comic Books.
What skills is Crystal Webb known for?
Crystal Webb has skills like Watercolor, Prop Design, Visual Development, Creature Design, Illustration, Comics, Photoshop, Storyboarding, Digital Illustration, Conceptual Art, Concept Design, Painting.
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