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Crystal Webb Email & Phone Number
Director of Media Planning
at
Mindshare
1 work email found
@merkleinc.com
LinkedIn matched
✓ Verified July 2026
4 data sources
Profile completeness 100%
Current company
Role
Director of Media Planning
Location
Atlanta Metropolitan Area, United States
Who is Crystal Webb? Overview
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Quick answer
Crystal Webb is listed as Director of Media Planning at Mindshare, based in Atlanta Metropolitan Area, United States. AeroLeads shows a work email signal at merkleinc.com and a matched LinkedIn profile for Crystal Webb.
Crystal Webb previously worked as Senior Director, Integrated Media Planning at Iprospect and Director, Integrated Media Planning at Iprospect. Crystal Webb holds Bachelor Of Arts, Mass Media Communications/Public Relations from Clark Atlanta University.
Company email context
Email format at Mindshare
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{first_initial}{last}@merkleinc.com
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AeroLeads found 1 current-domain work email signal for Crystal Webb. Compare company email patterns before reaching out.
Profile bio
About Crystal Webb
Strategically-driven, media and marketing expert with a reputation for driving results by utilizing data to develop media strategy and tactical plans. Proven strengths in formulating and stewarding multi-million dollar digital and traditional campaigns while managing an internal team.
Listed skills include Watercolor, Prop Design, Visual Development, Creature Design, and 81 others.
Current workplace
Crystal Webb's current company
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14 roles
Crystal Webb work experience
A career timeline built from the work history available for this profile.
Senior Director, Integrated Media Planning
Current
Apr 2024 - Present
Director, Integrated Media Planning
Jan 2024 - Apr 2024
Director, Integrated Media Planning
Apr 2023 - Jan 2024
Media Director, Digital Activation
Nov 2021 - Mar 2023
Associate Media Director
Apr 2020 - Nov 2021
Freelance Media Planning Consultant
Self-Employed
- Partnered with media agencies to pitch new business opportunities- Developed media strategy, tactics and staffing plans in response to new business RFPs - Investigated and recommended media management programs for linear channels
Nov 2019 - Mar 2020
Senior Manager, Shopper Guest Connections Planning & Investment
- Developed media and shopper marketing plans for Coca-Cola North America and its key customers in the food service and retail verticals, driving sales of beverages across the Coke portfolio nationally and locally- Orchestrated the execution and measurement of holistic media plans across owned, earned, shared, and paid media connection points throughout the shopper/guest journey- Interpreted data to form insightful solutions to business problems while leading cross-functional teams and selling media strategy to stakeholders- Built case studies for successful initiatives and shared internally to drive scale and innovation - Directed media agencies to deliver on business objectives and communication strategies while evaluating agency and vendor partnerships
May 2018 - Nov 2019
Media Supervisor
- Led media planning and strategy across local and regional footprints for clients including Gas South, Georgia Tourism, Atlanta Braves, and HoneyBaked Ham corporate and franchise stores- Partnered with media vendors across TV, radio, print, outdoor, digital, social, and search- Strengthened client relations with media presentations that laddered up to their objectives
Mar 2016 - Oct 2017
Media Supervisor
- Created and stewarded multi-million dollar national and local media plans for TNT/tbs series, driving tune-in- Trained and managed a team of 4 junior associates while collaborating with marketing leads- Managed external agencies and vendors to deliver on marketing brief- Successfully led a high performing team through change- Led forward thinking by bringing forth fresh out-of-the-box ideas and leading brainstorm sessions- Utilized marketing strategy/brief and research to identify opportunities and build media strategy- Led one of the largest media campaign initiatives for TNT, The Last Ship season 2, managing a $12MM budget and exceeding the premiere ratings estimate- Assumed Associate Media Director responsibilities during a key transition period
Feb 2014 - Oct 2015
Media Planner
- Stewarded integrated media campaigns for TNT and tbs new and returning shows- Produced post campaign reports, compiling data to inform decisions for future campaigns- Played integral role in buying agency transition by maximizing efficiencies, minimizing redundancies, and centralizing strategic planning while maintaining quality of work
Jun 2011 - Feb 2014
Assistant Media Planner
- Supported the Turner Sports Media Supervisor and Marketing team in the development and execution of media plans across linear and digital channels - Pulled research and utilized findings to contribute to media plan ideas and post-campaign highlights- Negotiated ad positioning, rates, and makegoods with vendors while maintaining media budgets and garnering savings for the company
May 2008 - Jun 2011
National Radio Promotions/Sales Coordinator
- Organized station participation for promotional programs and coordinated promotional fulfillment- Supported the sales team by planning live broadcast radio remotes and on-air sponsorships/promotions
Mar 2006 - May 2008
National Radio Sales Assistant
Apr 2005 - Mar 2006
2 education records
Crystal Webb education
Bachelor Of Arts, Mass Media Communications/Public Relations
Clark Atlanta University
Education record
Mcdonogh #35 Senior High School
FAQ
Frequently asked questions about Crystal Webb
Quick answers generated from the profile data available on this page.
What company does Crystal Webb work for?
Crystal Webb works for Mindshare.
What is Crystal Webb's role at Mindshare?
Crystal Webb is listed as Director of Media Planning at Mindshare.
What is Crystal Webb's email address?
AeroLeads has found 1 work email signal at @merkleinc.com for Crystal Webb at Mindshare.
Where is Crystal Webb based?
Crystal Webb is based in Atlanta Metropolitan Area, United States while working with Mindshare.
What companies has Crystal Webb worked for?
Crystal Webb has worked for Mindshare, Iprospect, Merkle, Fitzco, and Self-Employed.
How can I contact Crystal Webb?
You can use AeroLeads to view verified contact signals for Crystal Webb at Mindshare, including work email, phone, and LinkedIn data when available.
What schools did Crystal Webb attend?
Crystal Webb holds Bachelor Of Arts, Mass Media Communications/Public Relations from Clark Atlanta University.
What skills is Crystal Webb known for?
Crystal Webb is listed with skills including Watercolor, Prop Design, Visual Development, Creature Design, Illustration, Comics, Photoshop, and Storyboarding.
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