Crystal Yang Email & Phone Number

Houston, Tx, Us

Rome, It

• P&L Accountability: Maintained full profit and loss responsibility for the Texas region, utilizing financial acumen to optimize budgets, control costs, and maximize profitability. • Coaching & Development: Mentored retail leaders on people development and strategic planning to enhance overall store performance and improve client experience. • Elevate Client Relationships: Enhanced client relationships by creating personalized and unique local experiences to retain and grow top-tier clientele. Appointment business reflect a strong double-digit growth in 2024. • Conversion Strategy: Consistently achieved the highest traffic conversion rate as a region from 2022-2024. Use PowerBI and ShopperTrak to analyze foot traffic data, enabling the team to adjust strategies in real-time and improve conversion rate. • Top Performing Stores: Manage 3 stores (Houston Galleria, Dallas Highland Park, Dallas Neiman Marcus), with 2 consistently ranked in the top 10 door across Fendi Americas. • Team Development: Led a high-performing team, with 30% of Client Advisors ranked in the top 20 nationally, fostering a culture of excellence and driving best-in-class customer service.

Rome, It

• Directed retail operations at the Houston Galleria store, consistently delivering robust performance that positioned the location within the top ten across the company for five consecutive years. • P&L Responsibility: Held full profit and loss accountability, overseeing budgeting, forecasting, and financial analysis to maximize profitability while adhering to brand standards. • Sales Growth & Achievements: Spearheaded a +154% increase in 2021 versus 2020, making Houston Galleria one of the highest growth doors in the Americas. Continued momentum in 2022 with a +19% growth. Grew the business 7.9X its original volume within 5 years by being one of the top new client recruitment doors in Americas while consistently cultivating loyal local clients and engaging with VICs. • Team Expansion & Development: Grew the team from 6 to 15 members between 2017 and 2022, utilizing SAP SuccessFactors and Rise for performance management and employee development. • Inventory Management Transition: Successfully transitioned the store’s inventory system from Retail Pro to Stealth Retail in 2018, enhancing inventory accuracy, reporting capabilities, and operational efficiency. • Shrink Reduction: Achieved company shrink goals for five consecutive years by implementing robust loss prevention strategies and stringent inventory controls.

Milano, It

• Boutique Launch Leadership: Led the successful opening of Tod’s 10th freestanding boutique in North America, establishing a strong brand presence in the Houston market. • Buying & Merchandising: Managed the selection of merchandise, collaborating with the corporate buying team to curate assortments aligned with local market preferences, ensuring optimal product mix to drive sales and client engagement. • High-Profile Event Management: Hosted a prestigious event in collaboration with Elle Magazine and the Museum of Fine Arts, effectively introducing the brand to key influencers and potential VIP clients. • Corporate Engagement & Recognition: Selected by the Vice President of Retail to visit Tod’s factories in Italy, gaining in-depth product knowledge and building relationships with corporate leadership in HQ. • Corporate Social Responsibility Participation: Visited the restored Colosseum in Rome after company owner, Diego Della Valle, financed its restoration. Engaged with the company’s broader philosophy of combining business success with cultural and social initiatives.

Milan , Milan , It

• Spearheaded Miu Miu’s brand expansion in Texas, successfully opening the first freestanding boutique in the Houston Galleria and the Miu Miu Saks Houston store. Supported WW HR Director of Stores with the talent recruitment for Prada Houston Galleria new store opening. Managed multi-store (Miu Miu FSS and Saks Houston). • Achieved the lowest churn rate for VICs in the region for both Miu Miu and Prada for three consecutive years, leading to sustained high client retention rates. • Exceeded North America’s CRM targets for three years, leveraging SAP CRM analytics, ShopperTrak, and Salesforce to develop data-driven clienteling strategies. • Promoted three associates to management roles in key markets (Prada New York Madison, Miu Miu Short Hills, and Miu Miu Vegas City Center). Used SAP SuccessFactors to develop internal talent and promote career mobility. • Drove event activations that delivered the highest ROI and new client recruitment across all US Miu Miu stores. • Participated in corporate retail meetings in Milan, Paris and New York, contributing to strategic planning and the global brand vision. Was 1 of 3 store managers in US chosen to participate in a global leadership meeting in 2014 in Milan for Prada Group.

New York, Ny, Us

• Leadership & Profitability: Led a high-volume flagship store in the Houston Galleria, increasing sales volume and sell-through to become the #1 most profitable location in the company for 14 consecutive months. • Training Program Development: Created and implemented a new training program for the sales support role. This initiative improved staff efficiency, product knowledge, and customer service standards, contributing to overall sales growth. • Increased ready-to-wear sales by partnering with the Visual Merchandiser to optimize in-store displays and create compelling visual presentations, enhancing the customer shopping experience. Growing the RTW category is a part of the strategy to increase loyal clients and move away from a transactional sales approach. Sales associates were trained to wardrobe clients from head-to-toe and integrate storytelling in their selling ceremony. • Talent Development: Developed three new sales associates into million-dollar sellers in their first year, overseeing and mentoring a team of 18 associates to achieve exceptional performance.