Crystalyn Stuart-Loayza Email & Phone Number

San Francisco, California, Us

Supporting the brilliant Mek team master soul with a heavy plus up on science. Our focus is helping brands deliver whole brand marketing solutions that extend the brand's value into deeper, more meaningful customer relationships across a variety of digital experiences.* Built fulsome digital integration strategy and product suite across digital/business strategy, ecosystem design, Journey mapping, CRM, personalization, Loyalty, experience and intelligence* Enabled a new generation of automated intelligence, analytics and content production through AI* Trained and mobilized brand and strategy teams on modern digital marketing strategy and connected measurement modelingFabulous client partners include: PepsiCo, i-Health, Amtrak, Fanatics, Eos, Lenovo and Common Spirit Health

New York, Ny, Us

We’re making conversations count through the re-imagination of digital communications supercharged by AI, search, full-funnel digital, communities, performance media and editorial. * Built and activated a new breed of digital comms that are web-next ready (dComm3)* Launched a global suite of new digital comms products driving net-new revenue and solutions* Developed network-leading AI innovation in our work: including the development of our Responsive Content AI platform, Google Gemini hackathon, Horizon helper, internal trainings and projects focused on automation and productivity gains, but new product SaaS offerings to be scaled at the network level, and representing future ways of working as an agency of the future. * Oversee and evolved our Intelligence practice and the creation of our AI-empowered Conversational Intelligence suite of capabilities changing how brands listen and evolve with culture* Launched a European digital practice to firm growth in UK, Germany and beyond* Led workforce and client training and enablement efforts to help evolve our integrated capes via Forward Forum annual event and thought-doershipAmazing clients include: P&G, PepsiCo, Molson Coors, Carrier, 1st, SunLife and Coast Capital

Towson, Maryland, Us

I am so fortunate to lead an innovative team of integrated marketers in digital, analytics, strategy, creative, activation, earned, media, UX/web, web3verse and social who solve real business challenges across life sciences and consumer categories with elegant, human, orchestrated solutions.We're masters of siloless thinking, by design, and our incubation programs are at the forefront of data-powered decision-making in healthcare and consumer industries. I'm proud to lead this growing 100+ person team in evolving the way brands:* Launch products* Drive performance* Build brands * Earn relevanceI'm even more proud of the culture we've built across all our imre offices, living the imre way and magnetizing clients and talent who want to do work that matters.Client experience includes: John Deere, Travelers, INFINITI, Astra Zeneca, STIHL, GlaxoSmithKline, AMAG, T. Rowe Price, NFL, PepsiCo, Johnson & Johnson, etc.

Led a team of 30 digital/social and creative experts specializing in the art, science and business of the global social web. As a sub-brand of IMRE, LLC, 5Loom is focused on innovation across IMRE business verticals and beyond-- crafting, developing and managing social marketing strategies, portfolios and campaigns for several global Fortune 1000 brands.Most of my career has been focused on global, enterprise marketing work. Client experience, strategic counsel and leadership includes work with: John Deere, T. Rowe Price, STIHL, L'Oreal, Estée Lauder, Target, Johnson & Johnson, Wells Fargo, Hudson's Bay, Smith Optics, Nordica, Tecnica, Blizzard, Travelers, Zoetis, Interface, Black & Decker and Astra Zeneca. www.5Loom.com

Towson, Maryland, Us

Founded social marketing practice dedicated to providing best-in-class global, enterprise social media program development and management. Developed proprietary five-level process for social media strategy.Frequent speaker regarding enterprise global social media infrastructure, legal and regulatory aspects of the social web and content innovation in the social landscape. www.imre.com

Hunt Valley, Md, Us

Founded first-ever social marketing/word of mouth marketing division within the agency. Led the development of community management services, innovative loyalty and ambassador programs and strong reporting/analytics services during the earliest stages of the social marketing category. Client experience includes: Texas Instruments, 180s, Pfizer, Ocean City Maryland, Baltimore Area Convention and Visitors Association, National Aquarium, Downtown Locker Room, Unruly Records.

Hunter, New York, Us

Developed and managed innovative destination, resort-focused marketing initiatives to build loyalty and brand affinity. Specialized in direct-to-consumer, digital and public relations outreach. Developed HuckHunter program targeting crossover skateboarding/snowboarding along the east coast. Built and managed internal employee communications programs. Lead modern public relations media storybooks and coordinated unique coverage of events, partnerships and resort offerings.

Bachelors, Communications

Education record