Crystal Yu Email & Phone Number

New York, Ny, Us

Defined and directed the design and tone of all JetBlue brand projects, including 360˙ campaign concepts, copy, web/digital communications, print collateral, environmental signage, livery design, and brand illustrations. Led a team of designers and copywriters to develop creative solutions aligned with business objectives across multiple channels. Actively managed relationships between in-house and client thought partners and kept stakeholders informed of progress and milestones.

Led the creative vision and execution for projects that spanned 360˙ campaigns, package design, print collateral, trade show design, and visual merchandising. Demonstrated success directing the in-house design department, overseeing a team of 6 designers while managing projects and ensuring on-time, on-budget delivery. Skilled in developing strong relationships with cross-functional teams and outside vendors. Proven ability to increase sales and drive growth through innovative creative marketing initiatives.

Greater New York City Area

Led the creative direction for all aspects of the company's seasonal campaigns across all customer touchpoints. Developed strategic concepts for quarterly 360˙ campaigns, photo shoots, in-store visual displays, and sale promotions. Led the design team to develop on-brand visuals that communicated the company's seasonal message across all platforms.

Greater New York City Area

Collaborated with creative directors and corporate marketing, to design and develop seasonal storewide trend concepts and visual components (in-store renderings, collateral, and brand guidelines). Designed in-store environmental graphics and collateral for vendor branding, product launch, trend, and promotional sale events.

Associate Of Arts And Sciences - Aas, Display And Exhibit

Bachelor Of Fine Arts - Bfa, Package Design