Crystal Z. Lee is a bilingual writer, novelist, and children's author. She is the author of KAI THE DANCING BUTTERFLY, A UNICORN NAMED RIN, and LOVE AND OTHER MOODS. Previously she was a public relations executive in the fashion, beauty, technology and automotive industries.https://www.crystalzleeauthor.com
Author/Writer
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Author Of Pei'S Pineapple CakesAuthor/WriterCalifornia, United States
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Author Of Kai The Dancing ButterflyAuthor/Writer Feb 2022 - PresentKai the Dancing Butterfly is a picture book for ages 3-9 years old. It is the first English-language children's book featuring Taiwan's purple crow butterfly migration, and is an exploration into Taiwanese cultural sites, its amazing animal species and incredible Indigenous cultures.
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Author Of A Unicorn Named RinAuthor/Writer May 2021 - PresentA Unicorn Named Rin is a picture book for ages 3+. This easy-to-read picture book features whimsical illustrations with cultural references to mythological creatures in Tang dynasty China. Published by Balestier PressA Unicorn Named Rin was recommended by the following media:- Popsugar.com- TheEveryMom.com
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Author Of Love And Other MoodsAuthor/Writer Nov 2020 - PresentLove and Other Moods is Crystal Z. Lee's debut novel. It's an #OwnVoices story set in contemporary Shanghai, about falling in love, learning to adult, and finding one's place in the world. Published by Balestier PressLove and Other Moods received the following awards:- a Finalist in the Multicultural Fiction category of the 2021 International Book Awards- a Finalist in the Cultural Fiction category of the 2021 Readers Favorite Awards- Gold award from Literary Titan in March 2021
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Manager, Public RelationsDaimler Chrysler Jun 2011 - Apr 2013- Brand marketing communications- Liaison to global and Asia Pacific Operations PR- English-language messaging and PR materials development- Internal Communication management- Foreign and domestic media relations- PR events management -
Manager, Partner Relations & Corporate SponsorshipsUsa Pavilion At 2010 World Exposition Apr 2010 - Nov 2010Manage sponsorship activities for the USA Pavilion, including sponsorship/CSR/expo marketing programs for the following sponsors: The Walt Disney Co., Johnson & Johnson, General Electric, Citibank, PepsiCo, Chevron, Oakley, Golden Eagle, Committee of 100 etc.
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Assistant Manager, Public RelationsChristian Dior Parfums Feb 2008 - Apr 2010-Manage communications & PR strategy and execution for national product launch campaigns -Research and analyze market trends in the media and make actionable recommendations to headquarters -Analyze and disseminate relevant industry PR best practices -Manage development of press materials -Manage media relations with local and foreign media-Manage monthly press conferences locally and internationally -Liaise with regional and headquarters regarding domestic market PR strategy and execution-Manage crisis communications-Achieved #1 PR rank among key competitors in 2008 & 2009 (according to external PR monitoring service SCOOP) -
Senior AssociateOgilvy Public Relations Worldwide 2004 - 2007-Over 3 years of experience managing MNC PR strategy and execution in international markets such as New York, Shanghai, Tokyo, San Francisco etc., providing strategic PR counsel for fashion, consumer, technology, FMCG clients such as adidas, Mary Kay, Zara, Intel, Mori, Nokia, Special Olympics, Unilever, Cendant, Luxottica among others-Participate in New Business Development; won new business pitches including retainer clients such as Neutrogena, Johnson’s Baby, Swiss 2010 Expo in China Campaign -Plan and execute integrated PR campaigns, including celebrity tours, fashion shows, trade exhibits, press conferences, promotional events, international media tours -Develop and edit clients and company collateral/press kits in industries including beauty, retail, travel, FMCG, consumer products, business and technology (portfolio available upon request) -
Assistant, Public RelationsManning Selvage And Lee Jun 2003 - Aug 2003- clients include Nestle Crunch and Sunkist -
Assistant, MarketingThe Walt Disney Company, Radio Disney Dec 2002 - May 2003- Plan and execute PR and marketing consumer events
Crystal Z. Lee Education Details
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Media Studies -
Monta Vista High School
Frequently Asked Questions about Crystal Z. Lee
What company does Crystal Z. Lee work for?
Crystal Z. Lee works for Author/writer
What is Crystal Z. Lee's role at the current company?
Crystal Z. Lee's current role is Author of Pei's Pineapple Cakes.
What schools did Crystal Z. Lee attend?
Crystal Z. Lee attended Penn State University, Monta Vista High School.
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