Crystel Induni Email & Phone Number

San José, Cr

Costa Rica

Led the planning and execution of B2B & B2C marketing projects from headquarters, ensuring alignment with overall business goals and objectives in partnership with internal and external stakeholders, including internal communication and international teams from Latin America and EMEA regions. Successfully managed cross-functional teams, fostering collaboration and communication to meet multiple project deadlines.Effectively managed project budgets, consistently delivering project within or under budget.Established clear lines of communication with stakeholders, ensuring all team members were informed and aligned throughout project lifecycles.Conducted regular status meetings, providing updates on project milestones, risks, and resolutions.Mentored and managed a team of 13 marketing professionals, fostering a collaborative and results-driven work environment.Stayed abreast of industry trends and emerging technologies, implementing innovative strategies to enhance marketing project outcomes.

Costa Rica

Developed comprehensive social media strategies aligned with the overall marketing objectives of The Coca-Cola Company brands in CARICAM to increase brand awareness, engagement, and follower growth.Created user-generated content strategies to foster community engagement and brand advocacy.Prepared regular reports assessing the effectiveness of social media initiatives and provided actionable insights for improvement.Coordinated social media components of marketing campaigns, ensuring consistency across channels and maximizing reach.Collaborated with cross-functional teams to integrate social media into broader marketing strategies.Collaborated and negotiated with influencers and brand advocates to amplify reach and enhance brand credibility.Developed and implemented crisis communication strategies for handling negative feedback or social media crises.

Costa Rica

Oversaw the planning and implementation of social media campaigns to enhance brand visibility and engagement for entrepreneurs. Directed the creation of compelling and consistent content across various social media platforms.Implemented community management strategies, responding to audience comments, messages, and inquiries.Established KPIs to measure the success of social media initiatives and reported on results regularly.Managed and optimized paid social media advertising campaigns, maximizing ROI and achieving campaign objectives.Stayed current with social media trends, emerging platforms, and industry best practices.

Costa Rica

Interacted with customers in a professional and courteous manner, addressing inquiries, resolving issues, and ensuring a positive customer experience.Effectively communicated with customers via phone, email and social media, adapting communication style to meet the needs of diverse customer profiles.Participated in regular cross-functional meetings to address customer feedback and improve service delivery.Created communication strategies to increase customer feedback to gather insights and measure satisfaction levels.Effectively managed high call volumes and customer inquiries, meeting or exceeding established service level agreements (SLAs).Conducted refresher training sessions to ensure ongoing team competence and adherence to quality standards.

Bachelor'S Degree, English Language And Literature, General

Bachelor'S Degree, Journalism

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