Crystelle Markley Email & Phone Number

Columbia Station, Oh

Georgetown, Tx

• Developed plans and strategies for advancing current business to achieve the company’s sales goals • Actively cultivated new business opportunities based on market demand and competitor analysis• Managed the sales and marketing team’s budgets, operations and resources to deliver profitable growth• Hired and developed sales staff and defined optimal sales force structure• Defined and oversaw sales staff compensation and incentive programs that motivated the sales team to achieve targets • Traveled for in-person meetings with customers and partners to develop key relationships• Managed customer expectations and contributed to a high level of customer satisfaction• Defined sales processes that drove desired outcomes and identified improvements where and when required• Implementation of first company-wide CRM (Salesforce) to support the success and reporting of the sales function• Provided detailed and accurate sales forecasting• Planned and oversaw advertising and promotion activities including print, online, electronic media and direct mail as well as tradeshow promotion• Planned and oversaw all communications and public relations strategies including monthly newsletters, press releases, op-editorials and industry (propane, alt fuel and automotive) publications• Managed social media presence and directed programs to improve social media reputation and recognition• Established and maintained a consistent corporate image throughout all product lines, promotional materials, and events• Monitored customer, market and competitor activity in the alternative fuel environment and provided feedback to company leadership team and other company functions• Managed key customer relationships including multiple OEM accounts • Actively participated in closing strategic opportunities

Georgetown, Texas

• Coordinated and implemented marketing communication projects with responsibilities including public relations, special events management, advertising, and creating brand awareness around the promotion of propane autogas refueling dispensers and engine systems• Effectively managed top level relationships with several OEM partners• Successfully launched and managed large product offerings including the introduction of the Liquid Propane Injection fuel system into the US market• Significant involvement in key industry organizations

Edit three monthly newsletters, a biweekly nationally syndicated column, and various church-leadership materials read by more than two million clergy, leaders, and congregants in 25 denominations across the world.

Extensive agricultural policy related research. Thesis: The Price-Size Relationship; Analyzing Fragmentation of Rural Land in Texas

Master Of Science, Agricultural Economics

Bachelor Of Science, Agribusiness