Crysten Yaeger Email and Phone Number
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ACCOMPLISHED MARKETING PROFESSIONAL with leadership experience in CRM, loyalty, promotions, and retail marketing.MY PASSION IS CREATING BRAND LOYALTY by developing and implementing relevant, targeted, multi-channel campaigns that drive results to the bottom line.I THRIVE AS A CHANGE AGENT AND PROBLEM SOLVER in fast-paced environments by influencing, advising, providing team leadership and developing cross-functional work relationships.Key strengths are thinking outside conventional ideas, cross-functional collaboration, team leadership and development, understanding complex processes, campaign management and delivering measureable results. I am the girl who builds champaign programs on beer budgets.
Yaeger Services
View- Website:
- yaegerservices.com
- Employees:
- 1
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Vice President Of Marketing OperationsYaeger Services Oct 2016 - PresentOrange, CaliforniaCore responsibility is providing leadership and direction to foster the Company’s growth through strategic service, operations and marketing practices. Identify and build the core foundation to enable future growth while maintaining the values that makes the Company successful.
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Account SupervisorIcf Olson Jan 2015 - Oct 2016Greater Minneapolis-St. Paul AreaResponsible in identifying, leading, and executing the strategic direction for Olson's clients. Led, developed and executed client (Toys R' Us & Babies R' Us) loyalty program marketing plans, growth initiatives, research projects, technology enhancements and monthly system releases. Led cross-functional teams such as Creative, Interactive, Technology, and Analytics to ensure project objectives are met, budget compliance and timelines are adhered to and that projects exceed client expectations. Provided strategic thinking, system/technology aptitude, relationship building skills, and ability to draw insight from analytical assessments. -
Loyalty + Crm Marketing ManagerAdvance Auto Parts Feb 2013 - Dec 2014Greater Minneapolis-St. Paul AreaDrive sales and profit by developing and activating direct marketing strategies that deliver relevant messages to Advance’s customers. Accountable for overall customer retention performance, revenue generation and customer level results.• Implement and manage the retail loyalty program for Advance that delivered 20% lift at the customer level in first 2 months.• Deliver $72 million in sales lift on a $15 million CRM budget.• Responsible for 12 direct mail and 50+ email campaigns. Includes building contact strategy, content focus and overseeing all creative.• Develop, lead and execute all aspects of CRM marketing campaigns, from creative brief through deployment and analysis.• Maintain and optimize CRM budget and vendor relationships. -
Promotional Marketing Process ManagerAdvance Auto Parts Mar 2010 - Feb 2013Provide strategic direction for the overall monthly marketing campaigns in support of Advance Auto Parts. Drive integrated marketing process management between Merchandising, Marketing, E-Commerce, Insights, Analytics and Sales team for promotional process.• Developed, led and activated integrated promotional marketing programs in support of $4.5 billion dollar retail business in 4,000 stores.• Program managed direct mail, email and mobile capabilities - including the launch of email acquisition program within all retail stores. Acquired 2M+ emails in support of retail stores to deliver CRM programs for ongoing retention. • Managed marketing project management team with an internal net promoter score of +90%.• Led process improvements among Merchandising, Marketing, E-Commerce and budget owners for a 25% reduction in cycle time and consistent on-time delivery +99% accurate materials.• Developed integrated marketing campaigns including themes, category focus, promotional strategy and channel KPIs. Presented to leadership and provided visibility at critical points throughout the campaign development.• Established and maintained creative agency and strategic business relationships to ensure all planned work is consistent with brand vision and strategy.
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Art DirectorAdvance Auto Parts Jan 2009 - Apr 2010Greater Minneapolis-St. Paul AreaResponsible for the transformation of in-store marketing programs to engage and create customer experiences to drive sales. Integrated branding throughout 3,500 stores in full chain related to all in-store marketing efforts with strategic business partners and vendors related to cross-sell/up-sell. Launched several store-brand programs for B2C in multi-channel platforms.• Develop, present and oversee the activation of the overall brand identify for the Advance brand in 3,500 retail environments and multi-channel disciplines.• Establish and implement destination experiences within retail store environments to activate operational excellence based on company value-proposition strategy. • Build cross-functional working relationships with merchandising, operations, e-commerce teams to build an integrated approach to product launches and in-store POGs.• Provide art direction and relevant content for customer-focused segmentations within multi-channel marketing efforts for to delivery on core KPIs.
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Senior DesignerCenveo 2004 - 2009• Worked with Fortune 500 clients to deliver B2C and B2B multi-channel campaigns while maintaining the integrity of their brand and value propositions.• Teamed with account executives, creative director, senior management and diverse vendors to provide turn-key solutions for clients. • Managed and delivered all client projects on time, on budget, on scope, with high quality. -
Graphic DesignerFree Spirit Publishing 2000 - 2004Greater Minneapolis-St. Paul Area• Provided art direction and execution for B2B and B2C catalogs as well as several award-winning books. • Designed and launch B2C and B2B e-mail marketing programs. • Drove process improvements and solved production problems to reduce hour-by-hour time lines into manageable time lines while maintaining economical budget constraints. -
Marketing CoordinatorDynamic Air 1997 - 2000St. Paul, Mn• Managed and produced B2B acquisition communication programs.• Collaborated with sales, operations, engineering and senior leadership to maintain a cohesive brand identity across all mass media and direct channels.• Built a comprehensive, segmented customer database for sales, marketing, and operations.
Crysten Yaeger Skills
Crysten Yaeger Education Details
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Marketing -
Graphic Design -
Graphic Design
Frequently Asked Questions about Crysten Yaeger
What company does Crysten Yaeger work for?
Crysten Yaeger works for Yaeger Services
What is Crysten Yaeger's role at the current company?
Crysten Yaeger's current role is Vice President of Operations and Marketing.
What is Crysten Yaeger's email address?
Crysten Yaeger's email address is cr****@****son.com
What is Crysten Yaeger's direct phone number?
Crysten Yaeger's direct phone number is +161245*****
What schools did Crysten Yaeger attend?
Crysten Yaeger attended Metro State University, University Of Wisconsin-Stout, Minneapolis College Of Art And Design.
What are some of Crysten Yaeger's interests?
Crysten Yaeger has interest in Children, Civil Rights And Social Action, Education, Disaster And Humanitarian Relief, Arts And Culture.
What skills is Crysten Yaeger known for?
Crysten Yaeger has skills like Direct Marketing, Email Marketing, Integrated Marketing, Advertising, Marketing, Direct Mail, Marketing Strategy, Graphic Design, Management, E Commerce, Crm, Retail.
Who are Crysten Yaeger's colleagues?
Crysten Yaeger's colleagues are Jose Madera.
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