Crystal Reyes Email & Phone Number

Los Angeles, Ca, Us

• Writes and distributes press releases, media alerts, blogs and other communications materials to announce California's Great America news, product launches, and special events. Ensures messaging aligns with brand voice and resonates with target audiences, maximizing media pickup and coverage.• Develops comprehensive social media strategies aligned with business objectives. Creates and curates engaging content, schedules posts, and interacts with followers to foster community engagement and drive brand awareness. Monitors performance metrics and adjust strategies as needed to optimize results.• Conceptualizes and coordinates photo and video shoots for use across digital platforms. Directs the creative process, work with external vendors as necessary, and ensure assets align with brand guidelines and storytelling objectives.• Coordinates and executes corporate social responsibility initiatives, including charity events, volunteer programs, and partnerships with non-profit organizations. Coordinates logistics, recruits volunteers/departments, and promotes events to drive participation and support community causes.• Organizes and executes special events designed to engage brand ambassadors, influencers, members of media and partnerships. Creates memorable experiences that foster brand loyalty, generates positive word-of-mouth, and amplifies brand advocacy among influential voices.• Works closely with the corporate web team to implement web content strategies. Contributes to the creation of SEO-optimized content, new website pages, and enhancements to improve search visibility and user engagement.• Compiles and analyzes marketing data to produce comprehensive quarterly reports. Summarizes key findings, identifies trends, and provides actionable insights and recommendations to inform future marketing strategies and optimize campaign performance.

As a freelance Digital Media Producer that primarily focused on motion graphic design and post-production, I cultivated a diverse portfolio encompassing projects across various creative domains. From short films to music videos and experimental digital art, my journey was defined by a relentless pursuit of innovation and expression.Throughout nearly a decade in the industry, my passion for visual storytelling remained unwavering. Rooted in my undergraduate studies in Motion Graphic Design, this passion drove me to continuously seek out new challenges and opportunities for creative exploration.I had the privilege of collaborating with a diverse range of clients, including musicians, tours, and venues across North America. With each project, I approached with the same enthusiasm and dedication that fueled my passion from the beginning. Whether crafting dynamic visuals for a music video or experimenting with cutting-edge techniques in digital art, I committed to pushing creative boundaries and delivering impactful storytelling experiences.

• Developed high-level creative strategies for brand channels, high-performing social ad creative content, and innovative influencer campaigns on time and within budget.• Pioneered new ways for brands to engage and reach audiences on emerging platforms while suggesting and implementing new features to develop brand awareness.• Led team to conceptualize, develop, and pitch big ideas; constantly setting the bar on creative concepts and campaigns as the company continues to grow.

Fremont, California, United States

* Now San Francisco Bay University• Played a vital role in the University’s WASC Accreditation process/acceptance by producing marketing materials that aligned with a redesigned brand identity developed alongside the Director of Marketing.• Supported the building and maintenance of a digital community through social media and the web.• Partnered with the senior marketing content creator and academic departments to create website content for individual academic programs that were strategic and usable in Admission marketing efforts.

Nyu Music Industry Essentials Certificate Of Completion

NYU | Tisch x Billboard Clive Davis Institute of Recorded Music Courses: History of the Recording Industry Money Matters in Music.

Bachelor'S Degree, Motion Graphic Design

Activities and Societies: • Graduated on Dean’s List: 3.65 GPA • Showcased at (3) Student Art Shows