- Develop and execute comprehensive digital marketing strategies to enhance brand visibility and engagement across owned (website, blog, social media) channels- Optimize the company’s website and content for SEO to increase organic traffic and improve search engine rankings- Manage social media accounts, creating and curating content that aligns with brand voice, and leveraging analytics to drive engagement and growth- Analyze and report on the performance of owned and earned media campaigns, using insights to refine strategies and demonstrate ROI to stakeholders- Create and manage a content calendar, producing high-quality blog articles that drive organic traffic, educate audiences, and support SEO efforts- Develop engaging video content tailored for distribution across OTT/CTV, email, social media, and paid advertising campaigns, driving higher brand awareness, engagement and conversions- Lead the evaluation, implementation, and optimization of marketing technologies (CRM, email marketing platforms, analytics tools) to streamline workflows and improve campaign effectiveness

- Created and edited engaging webpage content for Cisco Duo using Statamic CMS, enhancing user experience and brand visibility.- Worked on the development and continuous updating of website pages, both new and existing, utilizing Markdown and HTML, resulting in an increase in web traffic.- Implemented metadata creation strategies using JSON-LD and schema markup, boosting search engine visibility and enhancing SEO rankings by 15%.- Implemented website accessibility compliance initiatives, ensuring adherence to WCAG 2.1 standards and improving site accessibility for all users.- Conducted comprehensive audits and tracking of website performance metrics, identifying key areas for improvement that led to a 25% improvement in page load times and user engagement.- Implemented UX and SEO optimization best practices, resulting in an increase in organic search traffic and an uplift in conversion rates.

- Engineered a transformative social media marketing strategy that catapulted follower growth and engagement by 200% month-over-month through a strategic mix of paid and organic campaigns.- Contributed to the Cisco sales team's success by generating high-quality leads and bolstering the Industrial Security team's online visibility through targeted SEO enhancements.- Directed the production of compelling marketing videos for use in social media campaigns, product launches, and blogs, significantly increasing content engagement and brand awareness.- Utilized deep subject matter expertise to address and resolve multifaceted challenges across diverse channels, including website optimization, email marketing strategies, and partner platform collaborations.- Orchestrated brand humanization and affinity campaigns while ensuring strict compliance with brand guidelines, resulting in a measurable increase in brand loyalty and customer trust.- Served as the editor and proofreader for the Cisco IoT blog, elevating content quality and consistency, which enhanced reader engagement and retention.- Pioneered innovative distribution methodologies by conducting demand generation experiments and enhancing organic social channel strategies, leading to a notable expansion in audience reach and engagement.

- Created comprehensive social media strategies across all channels, blending paid and organic tactics to maximize reach, engagement, and conversion rates.- Designed and executed a dynamic referral marketing program, focusing on brand advocacy and significantly amplifying customer acquisition rates.- Oversaw a broad spectrum of demand and lead generation initiatives, employing innovative techniques and analytics to drive robust growth in leads and sales performance.

- Led the creation and refinement of marketing funnels and lead generation strategies, achieving a remarkable 40% year-over-year increase in leads and sales.- Amplified social media presence across all platforms, achieving an unprecedented 2000% year-over-year surge in followers and engagement through a strategic blend of paid and organic tactics.- Oversaw comprehensive paid social media and display advertising campaigns across a wide array of platforms, including Facebook, Instagram, Reddit, Twitter, Pinterest, LinkedIn, Hulu Ads Manager, AdRoll, and Spotify Ads Manager, significantly enhancing brand visibility and audience reach.- Crafted impactful marketing videos and images tailored for social media and display advertising, resulting in increased engagement and conversion rates.- Leveraged analytics tools such as Google Analytics, Raven Tools, and HubSpot to monitor campaign performance, enabling data-driven optimizations that substantially improved campaign ROI.- Designed and implemented GDPR, CCPA, CASL, and CAN-SPAM compliant email marketing campaigns, featuring autoresponder setups, list management, and in-depth analytics, which led to a marked increase in open rates and conversions.- Executed rigorous manual and automated split testing across various digital marketing initiatives, refining email, social media, content marketing, and SEO strategies to maximize effectiveness.- Employed a suite of tools including Canva, Promo, Buzzsumo, Bronto, HubSpot Email Marketing, and LeadPages to elevate marketing efforts, driving significant improvements in content quality and campaign performance.- Consistently contributed insightful articles to the ISA blog, establishing thought leadership and engaging with the industry community through valuable content.

- Excelled in delivering top-tier Search Engine Optimization services for a diverse client base, ranging from local boutiques to multinational corporations, significantly improving their online visibility and search rankings in both B2C and B2B markets.- Emerged as a leading specialist in Local SEO and Google Maps Optimization, enhancing local search presence and driving increased foot traffic for businesses.- Demonstrated expertise as a Content Marketing specialist, crafting compelling content strategies that bolster brand awareness, engagement, and lead generation across various industries.- Established a reputation as a Social Media Marketing expert, developing and executing strategies that amplified social presence, engagement, and conversions across key platforms.- Skilled in the analysis of SEO data and trends, providing actionable insights for local, organic, and eCommerce search optimization, leading to improved rankings and visibility.- Mastered on-page SEO copywriting and editing, enhancing website content for eCommerce, local, and service-based clients to boost search engine rankings and user engagement.- Collaborated closely with the SEO technical team to implement advanced schema markup and off-page SEO strategies, further elevating client websites in search engine results.- Proficient in interpreting Google Analytics and Webmaster Tools data, translating complex datasets into strategic decisions that drive traffic and conversion improvements.- Provided strategic planning and guidance for social media campaigns, leveraging industry best practices to achieve measurable success in audience growth and engagement.- Contributed regularly to the ChannelAdvisor blog, sharing industry insights, trends, and strategies, establishing thought leadership and fostering a community of informed readers.

- Elevated Yardi's RENTCafe website visibility for clients through meticulous search engine optimization and comprehensive reporting, driving significant increases in organic search rankings and user engagement.- Analyzed SEO/SEM data and trends, crafting strategies that enhanced both organic and local search performance for a diverse client portfolio.- Led on-page content creation and optimization initiatives, significantly improving site relevance and search engine rankings.- Led SEO projects from initial implementation to go-live, ensuring seamless execution, optimal performance, and client satisfaction.- Designed and developed compelling website content for RENTCafe users, optimizing user experience and engagement through strategic content marketing.

- Created the Technical Support Department's social media strategy, leading initiatives on Facebook and Twitter that enhanced customer engagement and support.- Drove website development and troubleshooting, utilizing HTML/CSS, JavaScript, and jQuery to deliver robust solutions and improve user experiences.- Assisted in the conversion of standard websites to responsive designs, ensuring optimal performance and accessibility across all devices.- Authored and managed a comprehensive technical knowledge base, improving resource accessibility and support efficiency for both customers and internal teams.- Managed database administration tasks, ensuring data integrity, security, and performance optimization.Provided expert support for customers in the exportation and troubleshooting of online classified ads to major platforms like Cars.com, Homefinder.com, and Apartments.com, significantly reducing issue resolution times and enhancing customer satisfaction.

- Expertly resolved customer technical issues related to iContact software and HTML/CSS coding via telephone, email, and online chat, enhancing user satisfaction and support efficiency.- Addressed and rectified customer challenges with social media marketing tools, including Facebook, Twitter, and online archives, improving client campaign performance.- Educated new customers on optimizing the software's features to maximize their marketing efforts and achieve their business objectives.- Developed a comprehensive help database and authored articles in Confluence for Salesforce, streamlining support resources for both customers and internal teams.- Managed the creation and escalation of trouble tickets for maintenance and operational issues through Salesforce CRM, ensuring rapid resolution and minimal downtime.- Led training sessions for new employees on effective problem-solving techniques, fostering a culture of excellence and continuous learning within the support team.- Delivered exceptional customer service, facilitated SaaS sales/upgrades, and handled billing/accounts payable & receivable, alongside maintaining the customer database, thereby contributing to the overall growth and customer satisfaction.

- English language education for a diverse age group of students (3 – 15 years), employing innovative teaching methods to cater to varying skill levels and learning styles.- Developed, refined, and executed comprehensive lesson plans tailored to classes of different proficiency levels, significantly enhancing learning outcomes and student engagement.- Provided specialized one-on-one Business English tutoring to native Chinese-speaking professionals, preparing them for international work assignments with focused language and cultural training.- Guided students through TOEFL/IELTS preparation, leveraging targeted strategies to improve their test scores and English proficiency, facilitating their academic and professional aspirations abroad.