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I've had the unique opportunity to experience and benefit from both sides of a franchise system as a multi-unit owner/operator and a franchisor. Whereas the franchisor may count dollars a franchisee will count pennies. With this experience, I'm able to realistically relate to a franchise prospect interest level/concern and successfully customize the brand proposition pitch to help evaluate and determine a mutual fit.It's all about relationship and hands on experience on how you complete the CRM franchise process to approval. You wear many hats in this role from sales, confidant, facilitator, editor and coach with a singular focus to keep them on track and timely.I thoroughly enjoy helping others realize their dream of financial security by successfully becoming a franchise business owner.Specialties- Global Franchise Recruitment- Restaurant expertise from farm to fork- New concept development- Brand revitalization- Non traditional development- Influencer- Networking, I can reach the key decision makerI can quickly immerse myself in a brand that's seeking to find a solution for a much needed restart and/or refresh. I look for what is the true essence of your brand! Who is your consumer? What is the common thread that attracts your ideal franchise candidate? What are your short term and long term expectations? I've consistently demonstrated these abilities with other brands from both a franchisor and franchisee perspective and to help move them to that next level of opportunity. Specialties- Create a clear and actionable strategic plan- Marketing enhancement - website, social media, brand kit, trade shows- Source or enhance CRM- Functional support assistance- Deep National/Global network
Cs5 Global Franchise Service
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Founder / Managing PartnerCs5 Global Franchise Service May 2020 - PresentExperienced Franchise Recruitment Executive with multiple legacy food brands in domestic, International and non-traditional development• Do a deep dive brand assessment to reveal potential growth opportunities• Advise, coach and assist brand development team with ideation and execution of strategy• As a brand influencer utilize personal network to help attract targeted franchise candidate• Executed 1st International Area Development agreement for UNITS Moving & Portable Storage • Clients: New York Butcher Shoppe, Addmi, The Juicy Crab, Carl's Jr. Restaurant International, Local Expedition Wood Fired Grill, UNITS Moving & Portable Storage International, Walk On's Sports Bistreaux, Grupo Comidas Advisor, HOA brands dba Hooter's, Denny’s Corp., Dencan Franchise Systems, Limited Partnership dba Denny's, Denwin Investments
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Senior Director Of Global Franchise DevelopmentDenny'S Jan 2005 - May 2020Spartanburg, Sc, UsWidely recognized by my peer group and other industry leaders as a key member who helped revitalize, turnaround and expand the Denny's brand beyond it's core North America markets by pursing untapped International and non-traditional opportunities. Deep experience in working with entry level franchise prospect, high net worth multi-unit owner/operator and Global contract feeders. • 2010 received from Franchise Update the Star award for "Best Overall Performance" in franchise recruitment• 2014 recognized by Franchise Update for Best Prospect follow-up a position that we've ranked 4 out of the last 5 years• With over 93% franchise owned and operated, Denny's consistently out performed their peer group in full service family dining and annually opened 35-40 new restaurants.• Recruited over 150 new franchise partners with a commitment to develop 500+ sites. This includes brand expansion in Central America with a Regional Developer for Honduras, Guatemala, El Salvador and Panama. Also exported the brand to Mexico, Dominican Republic, Southern China, Chile, Trinidad and Tobago, Gulf Coast Countries (GCC), Indonesia, Philippines, Turkey, United Kingdom and Aruba.• 2010 launched a global strategy to explore expansion opportunities for Denny's in the UK, MENA, GCC, Indonesia, India, China, Caribbean and Mexico.• Successfully placed "The Den," Denny's non-traditional concept for colleges, at Indiana University, IUPUI, St. Cloud State, Old Dominion University, Marshall University, James Madison University and University of Delaware. -
Senior Partner / Vice President Of OperationsCvm Atlanta, Llc Jun 2002 - Sep 2004Acquired 22 Shoney's in the Greater Atlanta Area that were under performing and in financial distress. Strategy was simple, to do a complete workout for each restaurant and determine where it fit on the call to action model: restaurant closure and sale of leasehold assets, keep and provide much needed capital, upgrade Operations and seek assignment opportunities for any marginal units.
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Director Of Franchise DevelopmentCinnabon Jun 2000 - Jun 2002Sandy Springs, Georgia, UsInitiated a strategy to re-franchise company bakeries to help accelerate new unit development for both traditional and non-traditional venues. Signed over 12 new partners with a commitment to develop over 100 additional sites. Successfully developed the brand in non-traditional sites such as Universal Studios in Orlando, Harrah's casino in Laughlin and Virginia Tech. -
Director Of Franchise DevelopmentChurch'S Chicken Mar 1999 - Jun 2000UsHired to actively recruit Asian and Hispanic franchise partners. Also responsible for sourcing non-traditional opportunities such as military base, college, theme park, airport, casino and bowling/entertainment center. -
Vice President Of OperationsFranchise Associates, Inc. Dba Arby'S & Sbarro Jan 1996 - Oct 1998Senior Officer for a privately owned licensee of Arby's and Sbarro for Minnesota and Western Wisconsin. This $65 million licensee was consistently a top performer for the Arby's system with AUV of $1.2 million. Dual branded stores average close to $1.5 million with two $2 million stores. Appointed to Arby's National Operations council and beat out 3,000 franchises to win 5-star Award in 1998.
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Regional Manager / PartnerNorthstar Restaurants Dba Boston Market Oct 1994 - Dec 1995Equity partner and responsible to build an Ops team from scratch and rapidly for Minnesota and Western Wisconsin. Opened 12 Boston Markets in 10 months and set a National sales record with the St. Louis Park opening in 1995.
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District Manager / National Account ManagerPizza Hut Sep 1981 - Oct 1994Plano, Tx, UsOpened over 250 locations as National Account Manager for non-traditional licensing. Created and Developed Pizza Hut's first mobile cart, over 500 sold. As District Manager, supervised 6 Area Managers in Atlanta with 50+ stores and $25 million in sales. Help create and execute Pizza Hut's delivery strategy for the following key markets: TX, OK, AK, FL, GA, and TN
Doug Wong Skills
Doug Wong Education Details
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Unh Peter T. Paul College Of Business And EconomicsHospitality Administration/Management
Frequently Asked Questions about Doug Wong
What company does Doug Wong work for?
Doug Wong works for Cs5 Global Franchise Service
What is Doug Wong's role at the current company?
Doug Wong's current role is CONSULTANT: Global Franchise Recruiter | Legacy Brand Developer | Semi-Retired | CFE.
What is Doug Wong's email address?
Doug Wong's email address is wo****@****nys.com
What is Doug Wong's direct phone number?
Doug Wong's direct phone number is +186497*****
What schools did Doug Wong attend?
Doug Wong attended Unh Peter T. Paul College Of Business And Economics.
What skills is Doug Wong known for?
Doug Wong has skills like Franchising, Restaurants, Franchise Consulting, Management, Strategy, Restaurant Management, Sales, P&l, Retail, Team Building, Strategic Planning, Leadership.
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