• Developed multiple Salesforce Marketing Cloud campaigns, increasing lead conversion rate by 45% by the help of Email studio and journey builder, while reducing average customer acquisition costs by 24%.• Designed and implemented Salesforce Marketing Cloud architecture across multiple platforms and integration with wordpress, landing pages and cloud pages and created Marketing cloud custom reports for deeper customer analysis.• Delivered comprehensive customer insights through leveraging predictive analytics and behavior tracking to create event-based targeted campaigns using Marketing Cloud Einstein and Analytics.• Worked on Pardot (Marketing Cloud Account Engagement) campaigns and created form handlers and integrated with the landing pages and Pardot Engagement Studio to increase the ROI of the campaign.• MC Connect: worked in integrating the Marketing Cloud with Salesforce CRM using MC Connect.• Developed and executed comprehensive marketing campaigns using Marketo, resulting in a 30% increase in lead conversion rates.• Developed automated customer journey email campaigns leveraging Salesforce Contact Builder, Salesforce Journey Builder, and Salesforce Email Studio resulting in a 9% increase in open rates.• Configured business rules to ensure segmentation within contact builder, integrated external data sources (e.g.CRM, ERP) with Salesforce Marketing Cloud, and implemented Salesforce Contact Builder.• Implemented A/B Split/API testing resulting in a 45% increase in page views and a 6% increase in overall engagement.• Utilized Automation Studio to create and schedule automated workflows, including triggered messaging and audience segmentation.• Experience with integrating Marketing Cloud with other Salesforce clouds (Service, Sales, Community, etc.) for a unified view of the customer journey.• Implemented lead nurturing workflows in Marketo, resulting in a 20% improvement in lead engagement and a shortened sales cycle.

• Salesforce Marketing Cloud & Pardot: Creating Email Templates, AB Testing, Journey builder, Content builder and Audience builder, Marketing Cloud SQL Query, Automation studio, Engagement studio, Web Studio and 3rd Party integration with Salesforce. Work extensively on Salesforce Marketing Cloud Account Engagement (Pardot). And also hands on experience in AMP scripting, HTML, CSS, JavaScript.• Marketing tools Automation and Integration: Integrating the Marketing tools with the Clients portal, setting-up user journey, creating Email Templates, workflow and Automations. Working on different CRM like Salesforce, Citrix Podio, HubSpot, ActiveCampaigns.• Web Development: Worked on different technologies like Wordpress, Unbounce, Webflow and UI Development including Cloud like AWS and Digital Ocean.• Third-Party Integrations: Experienced with integrating third-party tools and systems with SFMC, including CMS systems (like WordPress), e-commerce platforms (like Shopify and Magento), and data analytics tools (like Google Analytics).• Implemented CAN-SPAM and GDPR Compliance: Knowledge of email marketing regulations and data protection standards, including CAN-SPAM and GDPR.• SFMC Tools: Used and implemented SFMC analytics tools to measure campaign effectiveness, track customer engagement, and generate actionable insights.• AWS: Implementation of AWS services like EC2, S3, RDS, Route53, Lmada etc. Deploying projects using Git – Bit Bucket on AWS instances.• Marketing tools Automation and Integration: Integrating the Marketing tools with the Clients portal, setting-up user journey, creating Email Templates, workflow and Automations. Working on different CRM like Salesforce, Citrix Podio, HubSpot, ActiveCampaigns.• Wordpress Development: Wordpress customization using frontend and backend using PHP and customize plugins and themes.