• I doubled the business while increasing the net income 14 times through a turbulent period which required a prioritized strategy, change management, and reorganization• I grew the revenue from 192M€ in 2018 to 466M€ in 2023• I expanded the store network from 37 stores to 64 stores• I enhanced the profitability of the group via successfully reorganizing the 9 companies into a regional matrix org with central functions and cross-country synergies.• I slashed costs by 20% by identifying sources of overspending and not profitable pockets of the business and addressed them.• I improved net income from 0.5% in 2018 to 3.2% in 2022 via strict cost control hand in hand with the higher revenue and gross margin.• I launched market share KPI, sales KPI and price monitor in 9 markets.• I defined a comprehensive strategy to grow the online line of business using platform, database, and marketing investment. This resulted in successful business contribution growth from 10% to 21%.• I led an organization of 521 employees across 9 countries, 64 locations

• I provided leadership for the retail team of 78 people across 8 retail locations, reduced fluctuation from 73% to 25%• I launched sales focus with the retail team and drove a 30% YOY growth in coffee capsule sales in the boutique network in Q2 2017• I delivered store manager business training to increase awareness of the KPIs and how they impact the business• I enhanced customer excellence in POS from 65% to 91% mystery shopper result in 5 months

• I grew the sales revenue and market share across all sales channels and all lines of business in 12 countries by +15% (€745M in 2016).• I reorganized a sales team of 7 Sales Executives establishing a new sales sub-region• I prepared the plan to enhance the regional coverage by high quality sales program POS in order to reach +50% sales increase in within two years.

• I boosted Apple revenue through open distribution by 8.5x in 4 years• I built a team of 6 Sales Accounts and 14 Sales Associates• I selected and qualified the distribution, mono-brand, and multi-brand resellers of the Apple brand with a clear strategy to increase the brand's market share by over 15% within two years.• I successfully upgraded product supply via accurate forecasting, within +/-5% variance.• I regularly exceeded my sales targets by between +10% and +15% every quarter.• I expanded the Apple Premium Reseller network from 20 to 41.• I reached EMEIA’s top 3 positions in store audit and mystery shopping for 5 years via improving customer experience in the mono-brand channel.

Responsible for management and business development of commercial channel in CZ, SK and HU.Lead a team of 4 members, account team and channel programsResponsible for business development of Apple Premium Reseller Program, management and development of the authorised reseller channel partners.

Responsible for execution of channel programs in CE (CZ, SK, HU, RO, BG, SI, HR, SR, Baltics)• Supported the Apple Premium Reseller channels in opening 71 new store, refit and relocation projects• Deployed 5 Multibrand Retailer shop-in-shop projects with retail partners• Lifted Apple Premium Reseller mystery shopping results from 56% to above 95% level in CEE countries• Increased 3.5x the ROI of the contractual marketing funds via approving and controlling of the partner marketing efforts.

Trade Marketing Manager in CEE (PL, CZ, SK, HU, SI, HR, SR) responsible for marketing in retail and brand shop network 2007-2008• Improved the brand visibility in carrier channel in 9 markets via managing the go to market merchandising strategy• Developed the mono brand reseller concept, as an EMEIA best practice and, opened 7 SE brand shops in CEE. KPIs: sales, store audit, exit store customer survey.• Defined the open market retail shop-in-shop merchanidising, established

Launched Senseo coffee maker and coffee pads to Hungary and prepared market launch plans for Czech Republic and Poland.Gained further strength in product development and packaging, business development in building up the channel strategy for the sales of coffee maker in cooperation with Philips and the coffee pads in regular food channel.

- Management Trainee 2001-2003- Brand Executive 2003-2005- Brand Manager 2005 - Planning Manager 2006In 5 years gathered experience in distribution and trade marketing. Strong command of product development, market analysis and market research. Strong focus on BTL and direct marketing including CRM / database marketing. Last year experience gained in SOP process and corporate planning.