Carrie Sabourin Email & Phone Number

Chicago, Il, Us

Chicago, Illinois, Us

New York, Ny, Us

As the strategy lead on the CDW brand, I worked closely with the Account Service and Creative teams on key brand transformation initiatives that featured key CDW Partners Cisco, Dell Technologies, Microsoft, Lenovo, HP, Intel, and APC Schneider Electric. Identified ways to simplify and streamline the complex briefing process. Managed a strategist and was a resource for other junior team members. Participated in the Women@Ogilvy ERG by collaborating with other team members to build the foundation for a mentorship program. Developed strategies for new business pitches.CLIENTSCDW, The Chicago International Film Festival (CIFF)EXPERIENCECreative brief development for broadcast, digital, out of home and social media tacticsBrand architectureWebsite nomenclatureSales enablement Strategic point of viewsThought leadership planning and developmentNew business strategyStrategic coaching and mentorshipA HAIKUI was told to findThe poetry in my heartAnd he was not wrongINDUSTRY RECOGNITION2024 Clio Award Gold | CIFF | Out of Home Poster2024 Clio Award Gold | CIFF | Out of Home Copywriting2024 Clio Award Silver | CIFF | Out of Home Ambient2024 The One Show Gold Pencil | CIFF | Out of Home Craft - Writing2024 The One Show Silver Pencil | CIFF | Out of Home Billboards & Transit - Series 2024 The One Show Bronze Pencil | CIFF | Out of Home Billboards & Transit - Single Three 2024 The One Show Merit Awards | CIFF | Out of Home Billboards & Transit - Single 2024 The One Show Silver Award | CIFF | Print & Promotional Posters - SeriesThree 2024 The One Show Merit Awards | CIFF | Print & Promotional Posters - Single2024 Drum Awards Gold | B2B: Partnership or Collaboration | Leveraging B2B Influence on TikTok: CDW More than Scratches the (Microsoft) Surface

Chicago, Illinois, Us

Led strategic planning, execution, and communication for agency’s clients. Primary role was to provide leadership and critical thinking in the conception, development, sell-in, and execution of culinary and marketing communications programs in conjunction with company and client team members. Oversaw and mentored a team of 15 account service, strategic planning, and integrated communications professionals. As a member of the Senior Leadership Team, guided the team through a strategic exercise and reorganization to diversify the agency's revenue streams during the COVID-19 pandemic. Acted as the DEI & Culture lead and created employee onboarding program. CLIENTSAspire Bakeries, Cantina Laredo, Capital One Cafe, Checkers Rally’s, The Coca-Cola Company, Conagra, CraftMark Bakery, Custom Culinary, Danone, Dole, dr. Praeger’s, Fonterra, Good Foods Group, Inspire Brands, Ito En, jack & annie’s, Jennie-O, King’s Hawaiian, Kraft-Heinz, McCormick’s, White Castle, West Liberty Foods CALL MY AGENTOpened for celebrity chef Marcus Samuelsson at a conference. He said we should go on tour.

Chicago, Illinois, Us

Worked with large global companies to lead the strategy development of their business-to-business marketing plans, including annual integrated communications planning, branding, go-to-market sales strategies, and insights-driven creative direction. Managed a team of up to eight strategic planners, fostering career growth and career development. Created department processes and oversaw the creation of a research panel. CLIENTS Corbion, Kellogg’s Away From Home, Kerry Foodservice, Lantmännen Unibake, Nestle, JM Smucker, The Town Dock, Tyson FoodserviceWELL-PREPAREDSpent 40+ hours and traveled over 600 miles preparing for a presentation that I never actually presented.

Chicago, Illinois, Us

Mobium was a highly creative full-service B2B branding firm. As the strategic lead on my accounts, I gained extensive experience in brand strategy development and internal culture creation. Organically grew every account 188-500% above initial scope.CLIENTSCP Kelco, UATP, StriveTogether, Stan Johnson Company, IFF, Code42, Vonage, GuestTek, Teradata, Herff Jones, Brake Parts Inc, Aprimo, National Restaurant Association, Griffin Pipe, Kaplan FinancialEXPERIENCEResearch• Questionnaire development• Qualitative/quantitative research oversight• Insight discovery & implicationsBranding• Brand positioning & definition• Messaging hierarchies• Brand architecture • Brand migration plansExternal messaging• Communications/annual plans• Annual budget development/management• Creative & media briefs• Nurturing & local marketing programs• Event planningInternal messaging• Communications plans• Messaging hierarchies• Employee engagement programs• Brand team training/facilitation • Brand launch programsAgency leadership• Strategic planning• Budget projections• New business strategy & pitches• Supervise & mentor 2-5 employees• Office culture cultivation • Agency process developmentBONDINGSpent 21 hours straight with coworkers on a business trip gone bad.INDUSTRY RECOGNITION2010 BtoB Magazine Best Awards | Advertising Campaign of the Year Best Campaign2010 BMA Ace Awards | One Best of Category, Nine Awards of Excellence 2010 Telly Awards | Seven Gold Awards, One Silver Award2010 International Titan Awards | Three Best of Categories, Four Awards of Excellence2011 BMA Ace Awards | Three Best of Categories, Three Awards of Excellence2011 Tower Awards | Two Awards of Excellence2011 B2 Awards | Two Best of Categories, Three Awards of Excellence2012 Ace Awards Collateral | Two Best of Categories2012 Telly Awards | Two Gold Awards2012 B2 Awards | One Best of Categories, Three Awards of Excellence2012 Tower Awards | Two Best of Categories

Springfield, Mo, Us

Noble had a reputation for being a pioneer in food and foodservice marketing. While there, I worked solely on food clients, ranging from national creative for a sub shop to connecting food trends to new business opportunities for the national accounts division of Otis Spunkmeyer. I also wrote culinary creative briefs for Noble's chefs to concept menu items. CLIENTSCousins Subs, Otis Spunkmeyer, Quaker Oats, C.H. GuentherEXPERIENCEAnnual planning & budget development National broadcast creative concepts & production Celebrity endorser management Brand experience strategy Limited time offer menu concepting Point of purchase displays Franchisee managementFranchisee recruitment campaigns National Accounts planning for Burger King and Subway C-Store & QSR account planning Menu ideation National sweepstakes concepting, management, and promotionNew product launch plansAWKWARDGetting called out by sportscaster Dan Patrick for talking about him on set. In my defense, it was business.

I'm told that, "I organize for fun," was the quote from my interview that got me the job at CBD. I was hired to develop an internal process where there was none, hired my replacement and transitioned into Account Service. I then utilized my organization skills on behalf of my clients, which included a major brand refresh for Becker CPA Review.CLIENTSBecker CPA Review, Stalla, Triad Foods Group, Discover Financial Services, Levy Security, Leadership Center EastEXPERIENCEResearchInsights Brand positioning Brand strategy Advertising campaign developmentCollateral systems creationVideo productionCreative concepts Print advertisingCreative concepts Print advertisingLogo creation Business papers PLAYS WELL WITH OTHERS13% of my coworkers were dogs. Actual dogs.

At Vinyard, I planned theme parties. Vinyard had a large warehouse of rental props and equipment, ranging from huge bouncy houses to Old Hollywood to Casino nights. I worked with clients to understand budget constraints and put together a party package for them. When I arrived at the company, it didn't have much more than a logo in terms of marketing materials. I created consistent corporate branding materials, including business papers, a sales kit and a catalog. CLIENTS Local corporations, schools, churches and private individuals.EXPERIENCEEvent planning Budget management Project management Cold calling Collateral developmentDOUBLE DOWNI spent a full day of work being trained how to professionally deal Blackjack.

Definitive Gutter Helmet sold a gutter protection system, along with roofs and gutters. I went through sales training, learned how to assess current systems and make recommendations. Leads were generated through radio and newspaper advertising and I met with interested parties in their homes, generating over $200,000 in sales. I also created a contact strategy for clients after the sale.EXPERIENCEIn-home sales Negotiation Nurturing program Gutter & roof evaluationPOSITIVE FEEDBACKA customer once said to me, "You're a joy to know."

Us

Valentine Radford was one of the largest co-op agencies for Pizza Hut at the time, developing localized marketing plans for fifty DMAs and over 200 corporate and franchise clients. When I started I supported the team on all the DMAs before being promoted into the position to manage my own co-ops. I identified and pursued an opportunity that resulted in an 150% increase in year-over-year sales for three consecutive years. I also learned how to successfully order enough, but not too much, pizza for large groups; a skill my mother depends on to this day.CLIENTSPizza Hut, Long John Silver'sEXPERIENCECo-op cashflow management, with budgets ranging from $400,000 to over $1 million annuallyLocal store marketing plans Co-op and franchise management & meetings Television and radio productionPoint of purchase materials Media management and reconciliation Sponsorships Added value procurement and management Local spot trafficking Summer interns hiring, supervising and performance reviewsI WAS WRONGI worked on Pizza Hut's first online order test and thought, "Who is going to use the internet to order food?" In my defense, dial-up. This project is now an answer to a Trivial Pursuit question.

Supported the Account Supervisor and Account Executive with client projects, including project management, client communications, and working with the creative team to ensure projects were completed on time and within budget. I successfully figured out how to source chocolate bars from a company that allowed us to add a custom wrapper for free and ship them to multiple locations across the United States in July without them melting.CLIENTSZurich American InsuranceUNBILLABLE TRAVEL EXPENSESWhile dropping something off at a client’s office, I locked my keys in my car. I hoped I wouldn’t run into anyone I knew while waiting for AAA.

Wrote and produced local TV spots for an ABC affiliate in the Kirksville, MO and Ottumwa, IA DMA. Learned how hard it is to jam a bunch of information into 30 seconds and that I am more of a business writer. This experience formed my career-long respect for Copywriters. CLIENTSLocal businesses, including car dealerships, restaurants, and retail stores.RERECORDI wasn’t able to record my own audio tracks because my voice sounded to much like a child. Clients complained.

Certificate, Behavioral Economics

Education record

Bachelor'S Of Art, Business Administration, Marketing