Chris Salazar Email and Phone Number
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www.chris-salazar.comInnovative marketing executive with a 18+ year proven track record of driving market expansion, increasing revenue, and elevating market awareness for Fortune 500 companies. Successful digital leader who translates strategy into tangible results across web, brand, digital media, social media, demand generation, customer acquisition, engagement, and SaaS retention models. Highly accomplished at leading transformational change, increasing customer share of wallet, and managing high-performing teams of 45+ to increase the bottom line.Comfortable leading IT, engineering, product marketing, and product management teams to deliver exceptional user experience across all digital channels.*2x Digital Innovation Award Winner*5x E-commerce Sales Expert (growth from thousands to millions per week)*Brand Leader for Multibillion $ brands*Strategic Marketing Leader for top Fortune 500 brands worldwideCore Leadership*Strategic Advisor to Worldwide Executive Team (CFO, CMO, COO)*Digital Marketing (UI, UX, content, brand, web, email, in-app, sms)*Go-to-Market Strategy & Planning*Global Integrated Marketing Campaigns (paid, organic, thought leadership)*Install Base / Account Based Marketing (New Account Acquisition and Customer Cross-sell)*Growth Marketing for SaaS / Services*Digital Demand Creation Programs (Social, Paid, SEM, SEO)*Partner Channel Marketing*International Marketing*Thought Leadership Programs (Influencer Marketing, Social, PR, Community, Blog)*Marketing Operations and Analytics (a/b multivariate testing and optimization, Adobe, Google Analytics, Optimizely)*CRM and Lead Generation (Salesforce, Eloqua)EDUCATION: Stanford University, Stanford, CA -- 2014-2016 Business Leadership and ManagementSanta Clara University, Santa Clara, CA -- 2003-2006 Bachelor of Science in Commerce Major: Business Marketing Honors: Accelerated Cooperative Education Program
Innovative Group
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Founder & VisionaryInnovative Group Jan 2021 - Present
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Growth MarketingUnboundb2B Oct 2023 - PresentWilmington, Delaware, Us -
Growth AdvisorTru Performance Inc Oct 2023 - PresentMiddletown, Delaware, Us -
Ai Startup Investor, Executive Advisor To Cmo/Ceo, Board MemberWorldwide Organizations & Companies Jan 2021 - PresentMeraaki Designs (Design Agency)GMP (Local Services Agency)Fervor Ventures (AI Investment Firm)HRHouz (AI Startup)
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Vice President, Digital Strategy & Demand GenerationGoto Mar 2022 - Sep 2023Boston, Massachusetts, UsOversee the company’s global digital brand footprint and drive the marketing growth P&L. Accountable for growing online customer base and revenues, amplifying customer digital interactions (social, email/in-app, web), and achieving robust EBITDA margins for expanding customer growth. Executive sponsor forcreating the omni-channel customer experience, SaaS marketing strategy, and digital innovation.• Finished year end at 131% to MQL target, 201% to MGP target, with 2x improvement in sales funnel efficiency• Exceeded brand impression by 233% and share of voice target by 1.5x• Rebuilt web CMS, front end/backend digital experience, and buyer journey, resulting in 112% YoY increase in bookings -
Vice President, Ww Commercial Marketing - Brand, Demand Gen, Saas, Field MarketingFortive Jan 2021 - Mar 2022Everett, Washington, UsReported to the President and led the WW digital transformation from a siloed, ad-hoc function into a goal, pipeline, and revenue-oriented organization focused on the execution of B2B/D2C marketing programs. Built the team structure for social, web, SEO, CX, UX, design, brand, paid, content, and customer experience. Laser focused on driving growth strategies impacting lead gen, revenue, and churn through tight internal processes, deep customer insights, and market analysis.• Quickly grew WW digital leads, MQLs, and revenue by 24% (+$M) YoY with a 17% decrease in budget spend• Revitalized Marketing’s role as a revenue-generating organization; bridged strong partner relationships with Sales, Product, Finance, and Operations• Appointed Strategic Partner for Fortive’s Startup Studio (Venture Capital Fund) advising 3 startups on their marketing strategy, digital transformation -
Senior Director, Ww Marketing & Digital - Cx, Social, E-Commerce, SaasNetgear Aug 2015 - Dec 2020San Jose, California, UsReported to the CMO and led a team of 45+ responsible for WW marketing, digital strategy, and the execution of key initiatives including: ecommerce, SaaS CX, web, design, brand, email, in-app messaging, SEO, social, and analytics. Strategic marketing expert across all acquisition, experience, and engagement touchpoints with a responsibility of presenting results to the Executive Committee and Board of Directors. Executed Arlo’s global digital marketing strategy from inception to IPO on the NYSE.• Responsible for 7x D2C sales growth and 300% campaign ROI through persona-based, multi-channel programs (web, mobile, push, in-app design)• Increased lead gen pipeline by 225% YoY with 12% less marketing spend through brand awareness and digital growth strategies • Created and built NETGEAR’s B2B SaaS and B2C ecommerce businesses from ground up; quickly becoming top revenue contributors -
Head Of Marketing & Digital - Strategy, B2B Demand Gen, SaasVmware Sep 2014 - Aug 2015Palo Alto, Ca, UsBuilt and drove a continuous digital strategy across customer growth, engagement, and loyalty programs. Developed integrated global marketing strategies to improve top of funnel conversions through web design, personalization, organic search, social media, and CRO campaigns.• Leveraged deep analytics to drive “Next Best Action” resulting in 45% customer open rates, 25% shopping conversions, and 2x paying customers• Grew vCloud Air OnDemand revenue from “tens of thousands” to “millions” annually in the first year• Drove 4x improvement in brand awareness and paid subscription leads -
Senior Manager, Ww Marketing - Channel, SaasHitachi Vantara Jan 2008 - Sep 2014Santa Clara, California, UsDirected a team of web in-house designers, developers, content brand managers, UI engineers, and project managers for all digital properties including corporate sites, partner portals, and B2B storage configuration tools.• Achieved over 255% YoY traffic increase, resulting in 3x revenue growth• Increased Partner engagement by 50% in 1 month, resulting in 2x Partner retention YoY• 5-time recipient (2008, 2009, 2010, 2011, 2012) of Hitachi’s Yearly Outstanding Achievement Award -
Web Manager, Digital - Social, Comms, Saas, WebHitachi Vantara Jun 2005 - Dec 2007Santa Clara, California, UsLed strategy for all worldwide online communities (hds.com, blogs, forums, wikis, twitter) and managed content delivery opportunities. Managed top tier product launches including messaging and digital strategy.• Responsible for WWW digital experience and conversion KPIs of 23 sites worldwide• Recipient of the Hitachi Leadership Award• Developed and evangelized a social media strategy to HDS key stakeholders in marketing, product marketing and executive teams• Managed and fostered the online collaboration between customers, partners and storage experts to help HDS become the leader in social business• Managed all html web content and content assets for all intranet and extranet sitesSelected Achievements:√ Successfully managed, updated and monitored 300+ documents and webpage content for a major Tier 1 product launch with 100% accuracy√ Converted from intern to full time employee during my senior year of college into a Web Producer/Community Manager
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Digital Project ManagerAmerican Musical Theatre Sep 2003 - Sep 2006• Analyzed large sets of data and create data analysis reports• Used computer-mapping programs for geographic analysis• Increased clients’ customer donor base and donation amounts for non-profit organizations• Effectively communicated between client and internal departments
Chris Salazar Skills
Chris Salazar Education Details
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Stanford UniversityManagement & Executive Leadership - Continued Studies -
Santa Clara UniversityChannels
Frequently Asked Questions about Chris Salazar
What company does Chris Salazar work for?
Chris Salazar works for Innovative Group
What is Chris Salazar's role at the current company?
Chris Salazar's current role is Top 1% LinkedIn Marketing Strategy Voice | Growth Officer | Digital Innovator | AI Startup Investor | Executive Advisor.
What is Chris Salazar's email address?
Chris Salazar's email address is ch****@****ive.com
What is Chris Salazar's direct phone number?
Chris Salazar's direct phone number is +140831*****
What schools did Chris Salazar attend?
Chris Salazar attended Stanford University, Santa Clara University.
What are some of Chris Salazar's interests?
Chris Salazar has interest in Redbox, Blogs, Social And Online Music, Pinkberry, Pandora Radio.
What skills is Chris Salazar known for?
Chris Salazar has skills like Strategy, Management, Cross Functional Team Leadership, Social Media, Program Management, Cloud Computing, Sales Enablement, Leadership, Multi Channel Marketing, User Experience, Lead Generation, Digital Marketing.
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