Chris Salazar Email & Phone Number

Wilmington, Delaware, US

Middletown, Delaware, US

Meraaki Designs (Design Agency)GMP (Local Services Agency)Fervor Ventures (AI Investment Firm)HRHouz (AI Startup)

Boston, Massachusetts, US

• Oversee the company’s global digital brand footprint and drive the marketing growth P&L. Accountable for growing online customer base and revenues, amplifying customer digital interactions (social, email/in-app, web).
• Finished year end at 131% to MQL target, 201% to MGP target, with 2x improvement in sales funnel efficiency
• Exceeded brand impression by 233% and share of voice target by 1.5x
• Rebuilt web CMS, front end/backend digital experience, and buyer journey, resulting in 112% YoY increase in bookings

Everett, Washington, US

• Reported to the President and led the WW digital transformation from a siloed, ad-hoc function into a goal, pipeline, and revenue-oriented organization focused on the execution of B2B/D2C marketing programs. Built the.
• Quickly grew WW digital leads, MQLs, and revenue by 24% (+$M) YoY with a 17% decrease in budget spend
• Revitalized Marketing’s role as a revenue-generating organization; bridged strong partner relationships with Sales, Product, Finance, and Operations
• Appointed Strategic Partner for Fortive’s Startup Studio (Venture Capital Fund) advising 3 startups on their marketing strategy, digital transformation

San Jose, California, US

• Reported to the CMO and led a team of 45+ responsible for WW marketing, digital strategy, and the execution of key initiatives including: ecommerce, SaaS CX, web, design, brand, email, in-app messaging, SEO, social.
• Responsible for 7x D2C sales growth and 300% campaign ROI through persona-based, multi-channel programs (web, mobile, push, in-app design)
• Increased lead gen pipeline by 225% YoY with 12% less marketing spend through brand awareness and digital growth strategies
• Created and built NETGEAR’s B2B SaaS and B2C ecommerce businesses from ground up; quickly becoming top revenue contributors

Palo Alto, CA, US

• Built and drove a continuous digital strategy across customer growth, engagement, and loyalty programs. Developed integrated global marketing strategies to improve top of funnel conversions through web design.
• Leveraged deep analytics to drive “Next Best Action” resulting in 45% customer open rates, 25% shopping conversions, and 2x paying customers
• Grew vCloud Air OnDemand revenue from “tens of thousands” to “millions” annually in the first year
• Drove 4x improvement in brand awareness and paid subscription leads

Santa Clara, California, US

• Directed a team of web in-house designers, developers, content brand managers, UI engineers, and project managers for all digital properties including corporate sites, partner portals, and B2B storage configuration.
• Achieved over 255% YoY traffic increase, resulting in 3x revenue growth
• Increased Partner engagement by 50% in 1 month, resulting in 2x Partner retention YoY
• 5-time recipient (2008, 2009, 2010, 2011, 2012) of Hitachi’s Yearly Outstanding Achievement Award

Santa Clara, California, US

• Led strategy for all worldwide online communities (hds.com, blogs, forums, wikis, twitter) and managed content delivery opportunities. Managed top tier product launches including messaging and digital strategy.
• Responsible for WWW digital experience and conversion KPIs of 23 sites worldwide
• Recipient of the Hitachi Leadership Award
• Developed and evangelized a social media strategy to HDS key stakeholders in marketing, product marketing and executive teams
• Managed and fostered the online collaboration between customers, partners and storage experts to help HDS become the leader in social business
• Managed all html web content and content assets for all intranet and extranet sitesSelected Achievements:√ Successfully managed, updated and monitored 300+ documents and webpage content for a major Tier 1 product.

• Analyzed large sets of data and create data analysis reports
• Used computer-mapping programs for geographic analysis
• Increased clients’ customer donor base and donation amounts for non-profit organizations
• Effectively communicated between client and internal departments

Management & Executive Leadership - Continued Studies

Bachelor Of Commerce In Marketing, Web, Internet, Ecommerce, User Experience, Community Marketing, Social Media, Channels