Provide vision, leadership, and support to reach or exceed AWHONN’s membership recruitment, retention, and engagement goals. Helps develop, implement, and improve the infrastructure, strategy, cross-department collaborations, and services necessary to provide outstanding value to AWHONN members. And to increase the loyalty, diversity, and engagement of the membership.

• Directed operations of membership and meetings for ACPM, serving more than 2,000 members worldwide.• Successfully applied for and received a $50,000 grant from the Agency for Healthcare Research and Quality (AHRQ) to offset costs of the 2020 ACPM annual meeting.• Employed membership recruitment and retention expertise to improve ACPM’s process of recruiting and retaining members, which included more robust outreach to new public health professionals and a comprehensive new member orientation and retention program.• Created and directed annual member renewal campaign which kept membership flat to previous year, despite the membership department having no staff for five months and no renewal activity conducted for 2020 until I joined ACPM.• Developed and used analytics to measure member engagement through association events, products, and services to determine value to members.• In response to COVID-19, prepared a comprehensive RFP to shift an in-person annual conference to an online virtual event, which met members’ continuing education credit needs. • Led contract negotiations for selection of vendors to provide online conference support services.• Prepared budget projections for ACPM’s annual meeting to ensure achievement of projected margins.• Implemented financial metrics as related to member acquisition, renewal, retention, cost of membership benefits, cost-per-attendee, and conference revenue and expenses. • Served as primary staff liaison to the ACPM Governance Committee and guided them in preparation of the yearly slate of candidates for officers and board elections.

• Responsible for overall operations of the membership and customer service function for more than 7,300 members and over 10,000 actively participating stakeholders worldwide.• Achieved a yearly goal of $1.25M in dues revenue while ensuring department expenses remain flat. • Designed and implemented a new retention program which increased retention by 20 percent to an average of 81 percent per year. This program was recognized by ASAE with a 2015 Gold Circle Award for retention.• Oversaw the association’s email marketing program, which averages 20 email blasts per month, and revised the program to include a streamlined process using Airtable and Informz (Higher Logic), cutting the overall process time by 60 percent while targeting new segments of our customer base. • Lead AAPS’ General Data Protection Regulation (GDPR) efforts to ensure compliance with the European Union regulations.• Directed the overall member data management system to develop and improve business processes which created efficiencies that allowed the membership team to take on additional responsibilities for AAPS.• Implemented the HappyFox customer service ticketing system, which has allowed the organization to maintain service level agreements (SLAs) with our stakeholders and an average monthly customer service satisfaction (CSAT) score of 85%.• Member of senior management team and led two full-time staff.

Supervises all membership functions performed in the Member Services Department, including operations, administration, staff, hardware and software requirements, dues revenue, and department budget. Participates in the development of tactical and strategic plans for the department in conjunction and aligned with the overall tactical and strategic goals of the Marketing and Member Services Department and the organization as a whole.

●Planned, designed and executed the annual ASTD Chapter Leaders Conference and Chapter Leader Day at ASTD’s International Conference and Exposition, including program design and training facilitation. ●Supervised overall aspects of the association’s chapter services, higher education, and component relations training. ●Defined strategies and implemented action plans to ensure that all chapters were meeting minimum standards as set by ASTD. ●Actively provided instruction to components regarding tax exemption and annual form 990 filing. ●Supervised the annual Chapter Operating Requirements (CORE) program and led two chapter relations managers in working with chapters.●Provided guidance to chapter relations managers and chapter leaders to develop coaching plans for chapters, and ensured that plans were being followed.●Established and maintained strong and professional relationship with chapter leaders and National Advisors for Chapters (NAC) committee members.●Conducted effective training programs for chapters to improve their performance, especially in the areas of risk management and succession planning.

• Provided leadership and direction for five regional and one international student conferences and nationwide academic competitions.• Authored articles on student and young professional-related human resources education issues for various publications, including a quarterly student e-newsletter.• Represented SHRM at meetings and conferences, serving as a speaker and spokesperson for the society, and educating student and young professional members about a variety of human resources management, certification, and career-related topics.• Led SHRM’s College Relations Core Leadership Area, consisting of more than 600 volunteer leaders at the state and local levels to ensure volunteers have the knowledge and resources needed to successfully support SHRM’s college relations effort.• Increased student membership 70 percent to 16,000 members and student chapters by 22 percent to 450 despite difficulty of capturing the younger demographic membership and student turnover due to graduation. • Increased online student membership applications by 70 percent by developing streamlined new process that eliminated redundancy and made the process more member friendly. • Based on SHRM’s 2009 strategic business review findings, created and launched the HR Young Professionals program, first as a pilot to gauge the needs of young professionals, then through an ongoing nationwide rollout to meet the needs of this key demographic.