During my time at CouchSurfing.com, I learned a valuable lesson: while many team members provide the "wind in the sails" of an organization, my unique strengths shine in being the "rudder" that charts the course to success. Despite being highly creative, I thrive on strategically guiding organizations to new heights by aligning their goals with impactful marketing strategies, building high-performing systems, and creating meaningful connections that drive growth.Today, with over 16 years of experience in digital marketing, operations, and technology, I’ve leveraged my expertise to lead organizations across diverse sectors—silicon valley tech giants, mission-driven businesses and nonprofits. As Co-Founder and CEO of Seedles LLC, I led strategic initiatives that resulted in a 200% year-over-year growth, $2M in annual revenue, and a 300% increase in customer lifetime value through data-driven design and user-centered product development.Some highlights of my work include:1. Optimizing digital advertising campaigns to achieve a 8-13% conversion rate from cold leads and building high-impact Shopify landing pages with a 96% opt-in rate.2. Collaborating with media partners, influencers, and corporations to expand sales channels, explode brand presence, and drive customer engagement.3. Consulting with over 20 organizations to dramatically improve digital marketing impact, resulting in significant revenue growth, such as scaling a subscription box company to over $30M ARR.4. Leading impactful community engagement projects like MyFarm, by generating a 500% growth in revenue and inspiring 18,000 hours of volunteer support in a single year.Beyond my professional life, I’m passionate about sustainability, social impact, and creating a better world for current and future generations. I enjoy hiking in nature, playing sports with my kiddos, and volunteering. I believe a rising tide lifts all boats, and am active leading a men’s group focused on supporting men to become the best version of themselves. I truly believe in the power of connection—whether it’s through marketing campaigns or fostering meaningful relationships.Currently, I am actively seeking a values-aligned career in digital marketing, sales or communications that is both challenging and fulfilling. If you're looking for a strategic marketing leader who can drive dramatic growth while making a positive impact, let’s connect. Additionally, I’m open to consulting engagements where I can leverage my skills to help organizations thrive.
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Lead Pollinator (Ceo)Seedles Jan 2014 - PresentFair Oaks, Ca, UsAt Seedles LLC, we turned a bold vision into reality: addressing global pollinator decline through fun, sustainable products. As Co-Founder and CEO, I led marketing efforts that drove 200% YOY growth and a 300% increase in customer lifetime value. I secured partnerships with media outlets and corporations, optimized Shopify to achieve an 8-13% cold lead conversion rate, and scaled brand visibility to over 300 million people. Passionate about creative solutions, I combine strategy, innovation, and storytelling to drive meaningful impact. -
Director, Co-Founder & Chief DesignerRhize Consulting Feb 2012 - PresentWe serve organizations at the root level, creating deep and lasting improvements that ripple throughout an organization and into their work in the world. With over 20 years working in the social sector, our team brings you real world experience backed by extensive academic pursuits. Our focus is on human centered design, strategy, leadership capacity building, learning organizations and appreciative change management. We serve medium-sized businesses, social enterprises and non-profits.** Notable Results **1. Consulted with over 20 social sector, non-profit, and SMB’s on digital marketing, organizational design, and strategic planning2. Provided digital marketing consulting to high growth ecommerce companies focusing on improving creative, conversions, average order value, customer lifetime value, and returning customer rate.3. Responsible for > 200M sales using digital marketing
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Technology Training Specialist / Instructional DesignerFoothill College Mar 2011 - Apr 2012Los Altos Hills, Ca, Us• Designed, developed, delivered technology training resources, services and activities to college faculty and staff.• For over 100 courses, supported faculty and support staff in course design, course management, course development, technology training and instructional design. -
Co-Founder And Co-DirectorHayes Valley Farm Jan 2010 - Mar 2011San Francisco, California, UsWe developed an urban food forest and thriving community from the rubble of a 2-acre abandoned freeway lot. Hayes Valley Farm (HVF) was an education and research project with a focus on sustainable urban agriculture which successfully grew 15,000 lbs of food per year.*** Notable Results ***• Built Operations, Training, Marketing (social media strategy & websites), and Volunteer Management departments, which inspired 18,000 hours of community support and earned 250K revenue in 1 year.• Transformed vacant lot into a 2-acre farm growing 15,000 lbs of food. • Lead the creation of a community-driven strategic vision & plan. -
Director Marketing, Operations And Organizational DevelopmentMyfarm Aug 2008 - Oct 2009Kanpur, Uttar Pradesh, InMyFarm was ahead of its time. We created the first ever urban community supported agriculture (CSA) in San Francisco by planting 200+ microfarms around the city to provide fresh, local, and sustainably grown fruits & vegetables.*** Notable Results ***• Designed marketing & sales processes to scale sales 2000% YOY during first 12 months.• Lead Human Resources & Operations departments to successfully grow organization from six to twenty-three employees in 13 months• Designed and implemented triple-bottom-line accounting metrics to improve organizational effectiveness• Designed and instituted 360 assessments, behavioral assessments and MBTI • Collaboratively created a strategic vision and organizational execution plan -
Leader And Tech Team CoordinatorCouchsurfing International 2006 - 2007San Francisco, Ca, Us• Contributed significant UI design and programming code to CouchSurfing.org• Created a new mission statement and strategic vision• Trained other volunteers in design, leadership, management and organizational processes -
Learning Technologies DeveloperUniversity Of California, San Francisco May 2005 - Jun 2006San Francisco, California, Us• Worked with professors and researchers to design and develop engaging online courses• Leveraged current web technologies to provide richer learning environments and facilitate deeper understanding of medical coursework• Developed online documentation, help guides, training programs and provided support services for learning technologies help desk -
Usability SpecialistMichigan State University Jan 2005 - Apr 2005East Lansing, Mi, UsEfficiently designed web and paper prototypes for information architecture testing. Facilitated user-research with eye-tracking software, user-tests, and interviews.Prepared detailed usability reports including analysis and recommendations. -
Web Developer / Interaction DesignerMichigan State University Apr 2002 - Apr 2005East Lansing, Mi, Us• Decreased support & maintenance costs by developing trainings and easy user interfaces• Solved client web solutions by assessing needs, purpose, goals and developing solutions• Worked efficiently using teamwork, self motivation and time management
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Assistant Systems AdministratorDavison Community School District Jan 1996 - May 2000• Responsible for daily operations and maintenance of 2000+ academic computer systems. • Implemented 1000mb Cisco network infrastructure across nine school locations• Trained teachers and school administration in MS Office software and other applications
Christopher S. Education Details
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Michigan State UniversityComputer Science -
School For International TrainingManagement & Sustainable Development
Frequently Asked Questions about Christopher S.
What company does Christopher S. work for?
Christopher S. works for Seedles
What is Christopher S.'s role at the current company?
Christopher S.'s current role is Marketing, Communications & Ecommerce Leader.
What schools did Christopher S. attend?
Christopher S. attended Michigan State University, School For International Training.
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