I am Professor at the School of Communication in the University of Navarra. My research interests are the analysis of brand account planning and the consumer knowledge in commercial communication applied to the fashion field.Relating to account planning,I am Visiting Research Fellow, John Furr Fellowship for J. Walter Thompson Research in the Hartman Center for Sales, Advertising and Marketing History at Duke University. Also I am Visiting Scholar at University of North Carolina. Since 2010 I participate in un research project lead by a professor of the University of Texas at Arlington which aim is the study and the comparative of the discipline of account planning in Spain, Mexico, Argentine and Brasil. I have published numerous articles and two books.About the relationship of brand planning with fashion brands I have participated in various international conferences and I have organized some fashion activities in fcom. I lead a research project and the International Program of Fashion Communication at the School of Communication in the University of Navarra and I am coursing the PADEM at ISEM Fashion Business School (March-July 2014). More info about articles: http://dspace.unav.es/dspace/simple-search?query=%22S%C3%A1nchez+Blanco%22&submit=Ir