o Development of objectives and strategic guidelines for designing consistent multiplatform campaigns linked to the brand attributes (ATL & BTL), in a leading entertainment organization that represents the main distribution and exhibition film company in Venezuela o Coordination of trade marketing activities with local and major distribution film companies such as: Fox, Disney, Warner, Columbia among otherso Development of briefings for the creative agencies and publicity material approvalso Responsible for the use of the brand identityo Management of external strategic communications to stakeholders in coordination with the communication agencyo Design and monitoring of digital marketing strategies and positioning SEO and SEMo Overseeing the development of content for social media, mobile Apps , websites and newsletterso Communications plan development and media buying o Negotiation of trade alliances with strategic partners such as Pepsi , Telefonica, Samsung, among otherso Control of the annual budget and monitoring the return on investment (ROI)

o Development of marketing plans for the launch of national and foreign filmso Responsible for the P&A and budget controlo Coordination with international suppliers for the purchase of films and approvals for the promotional materialso Management of art design of all promotional materials for films, including posters,billboards, merchandising and otherso Design and supervision of promotions implementationo Content development for social mediao Competitive analyses in order to decide the best release dates for independent movieso Event planning for film premieres and press conferences

o Content selection and negotiation with producers and distributors o Share and ratings analyses as a basis for programming strategies for the most important open TV channelo Content development, structuring and script writing for TV programs o Development of strategic guidelines for promotions

o Research to create content for the daily showo Contacting intervieweeso Coordinating the show during its two hour daily broadcast

o Research stories assigned by the news editoro Write scripts for Nuestro Mundo and Noticiero Internacional anchors

o Production of information, opinion and variety TV showso Script writing, selecting and contacting guestso Live TV broadcast coordinationo Post-production supervisiono Microwave broadcast coordination