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Market Development expert - Consumer & Commercial• Drive growth at scale, globally, via direct and indirect channels through leadership & collaboration • Market development, lead generation, sales enablement, and readiness for field organizations• Develop, shape, and communicate strategy to internal and external stakeholders and customers• Adept at articulating technology-driven business value in enterprise and consumer segmentsIn start-up and business expansion environments, with diverse products, drove success by utilizing market insights to develop strategy and solutions into business impact with extended track record of market and revenue growth. Leveraged customer and partner centricity, with well-designed and executed GTM initiatives and strategic partnerships to increase business outcomes and customer satisfaction.Hired and developed extremely impactful diverse teams. Throughout my tenure I have been known as a leader where teammates can thrive and do their best work. Consistent track record of individual and team awards for business impact.Specialties: Partner Marketing, Co-Marketing, Go To Market Strategy, Brand Marketing, Field Marketing Execution, Channel Development, Omnichannel Marketing, Pricing, Strategic Alliances, Business Development, Incentives Framework ,Partner Program Development and Execution
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Gtm Lead ComputeQualcommRedmond, Wa, Us -
Senior Director Channel And Strategic Alliances MarketingVeritas Technologies Llc Jun 2022 - PresentSanta Clara, California, UsVeritas Technologies is a leader in multi-cloud data management. Over 80,000 customers—including 87% of the Fortune Global 500—rely on us to help ensure the protection, recoverability and compliance of their data. Veritas has a reputation for reliability at scale, which delivers the resilience its customers need against the disruptions threatened by cyberattacks, like ransomware. No other vendor is able to match Veritas’ ability to execute, with support for 800+ data sources, 100+ operating systems, 1,400+ storage targets and 60+ clouds through a single, unified approach.I Lead the team driving WW Go to Market with major cloud service providers (MSFT, AWS, GCP) GSI’s, OEMs, Security ISV’s and Channel partners. Global responsibility for partner GTM and joint marketing strategy, investment, and execution. Depth engagement and GTM with AWS and Microsoft. Lead Co-Sell ISV co-marketing for Commercial and Enterprise business unit globally. -
Senior Director Ww Marketing HpMicrosoft Apr 2015 - Jun 2022Redmond, Washington, UsI lead WW marketing for the HP Microsoft Partnership within Microsoft's GPS organization. In this role, I am responsible for global marketing strategy and budget for both HP's commercial and consumer product portfolio. Responsibilities include Global GTM for new product launches, PR/AR, Digital, Social and TV campaign planning, retail and partner channel strategy, investment, and execution. Recent Awards: One Microsoft Marketing Award from office of CMO. Awarded to cross functional team for pioneering new strategy and executing global joint marketing campaign for consumer PC's. January 2017.Q4 FY17 Sharefighter Award. Individual award for successfully leading campaigns that increased share for Windows PC's in the premium consumer segment. -
Director Business Strategy, Media And SecurityMicrosoft Sep 2013 - Apr 2015Redmond, Washington, UsI lead the strategy, business planning, product marketing and channel marketing for the media and security business within the Operating Systems Group.My team is responsible for strategic partnerships, commercial agreements, and mergers and acquisitions in media for Windows, Windows Phone, Xbox, iOS, and Android. I also lead business planning including all pricing and licensing programs, product marketing functions; core content, PR, compete, and channel/partner marketing for the PlayReady business unit. My responsibilities also include joint go to market with our largest and most strategic partners. As well as, overall management of PlayReady's breadth partner program. -
Business Development Director; Ieb Operator And Oem ChannelMicrosoft Mar 2011 - Sep 2013Redmond, Washington, UsWithin the Interactive Entertainment BusinessMy focus is on delivering the next generation of entertainment and media services to the mass market across screens, devices and tablets. Powered by Microsoft broad technology assets and premium services. I work closely with network operators, OEM's and content providers to bring compelling end user experiences to market. Areas of focus include TV Everywhere, companion TV experiences, streaming media, and security and encryption of content.-Product strategy-Pricing strategy-GTM planning-Deal negotiation -
Director Product Management, Core Platform, Windows PhoneMicrosoft Nov 2010 - Mar 2011Redmond, Washington, UsI was responsible for landing Windows Phone pitch with Global Mobile Operators for the launch during Holliday 2011. Led value proposition creation, content, disclosure, and drove strategy with worldwide field sales and marketing on Global Network Operator positioning. My team Led the Mobile Operator Breadth Launch Program for Windows Phone 7. -
Director, Partner DevelopmentMicrosoft Jul 2009 - Nov 2010Redmond, Washington, UsIn this role I was responsible for creating the strategy and execution guidance for the Windows Phone marketing and sales force working with Mobile Operators and OEM’s. Also own responsibility for leading Microsoft’s Mobility Advisory Board with the most strategic partners and their senior leadership. -
Lead, Sales ExcellenceMicrosoft Jul 2008 - Jul 2009Redmond, Washington, UsProvide leadership in creating and executing strategy for increasing sales of Windows Mobile software and services with mobile operators worldwide.My team created the strategy, execution plan, and targets for the 34 managed Mobile Operators worldwide for Microsoft’s mobility business. I lead a team that provides direction, resources, and reporting to enable the success of Microsoft’s partner channel. -
Senior Manager Partner EngagementMicrosoft Feb 2006 - Jul 2008Redmond, Washington, UsAfter the creation of a successful partner channel program created Microsoft’s global mobile sell through strategy. Expanded to a team of 6 direct reports and supported a cross-functional team in Europe and Asia Pacific. Mobile Operators: T-Mobile US, Verizon, Sprint, ATT, Vodafone, Orange, Deutsch Telekom, Singtel. -
Sales Bus DevCountermind 2004 - 2006Denver, Colorado, UsPrior to joining Microsoft, Chris was a Sales and Business Development Manager at Countermind, a Microsoft Gold Certified provider of enterprise mobile applications. Designed and deployed mobile applications for field service, healthcare, ERP and field sales. Customers targeted in key verticals of manufacturing, energy, telecommunications, retail, and utilities. Worked with over 100 Fortune 1000 companies, including Weyerhaeuser, Valero, Coca Cola, Coors, Con Edison, Sempra Energy, Comcast, San Diego Electric, and Koch Industries. Served as ISV Lead for Microsoft MapPoint and Sprint partnership to deliver LBS offering. Led business development efforts with HP and Cingular/ATT on Launch of HP “hw6500” device.applications for field service, point of care, supply chain and transactional field sales for over 100 Fortune 1000 companies.
Chris Santini Skills
Chris Santini Education Details
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Northwestern University - Kellogg School Of ManagementAdvanced Insights And Analysis For Leaders -
State University Of New York At OswegoJournalism
Frequently Asked Questions about Chris Santini
What company does Chris Santini work for?
Chris Santini works for Qualcomm
What is Chris Santini's role at the current company?
Chris Santini's current role is GTM Lead Compute.
What is Chris Santini's email address?
Chris Santini's email address is ch****@****ail.com
What is Chris Santini's direct phone number?
Chris Santini's direct phone number is +150344*****
What schools did Chris Santini attend?
Chris Santini attended Northwestern University - Kellogg School Of Management, State University Of New York At Oswego.
What are some of Chris Santini's interests?
Chris Santini has interest in Environment, Children, Education.
What skills is Chris Santini known for?
Chris Santini has skills like Strategic Partnerships, Go To Market Strategy, Product Management, Mobile Devices, Partner Management, Product Marketing, Strategy, Business Development, Business Alliances, Saas, Mobile Applications, Cross Functional Team Leadership.
Who are Chris Santini's colleagues?
Chris Santini's colleagues are Drew Samuelson, Shrinivas Bura, Sameer Bagaddeo, Sunil Bhambere, Shubhadip Naskar, Karan V., Sadhana Gayke.
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