Talent Management & Influencer Marketing, Video Production, Sponsorship Sales, Marketing Consultant & Event Management

Brand Properties & Events: Carnival Cricket League 2019 with Top 16 Durga Puja Committees, Run Kolkata (5K & 10K Marathon)

Manager-Brand and Strategy (Marketing)Heading the marketing activities for Xtratime.in. and Hangla Hnesel -Developing Brand Revitalizing Strategies -Client ServiceManagement -Social Media Strategy and Content Creation -Managing tie-ups with different organisation for events -Key Memberin the Creative Team of the company and for “Hangla Food Festival” 2017 (Marketing), Represented in the Management for All IndiaChess Tournament for XtraTime.Brand Management, Corporate Tie-Ups, Managing Event Team, Marketing Communication and setting deliverables and it's execution for Pujor Sera Bhog Event & Ginni Superstar.

Planning and Developing Marketing Campaigns with Budgets. Placing adverts in the press-local, regional and specialist publications and on radios. Monitoring ongoing campaign spend against the budget, keeping accurate records. -Arranging the effective distribution of marketing materials and dealing directly with the agencies -Handled Marketing Campaigns of Bigg Boss 10, Swabhiman and Rising Star. -Represented Colors Team in the management for Rising Star Auditions, London. -Evaluating marketing campaigns, monitoring competitor’s digital activities and updating Colors UK and Rishtey Europe websites. Social Media Manager for Colors TV UK, Rishtey UK and Rishtey Cineplex UK

Identification of gap in the market for Stowells Wine brand, relaunch the wine after addressing the gap through market research on competing brands with a product category.Responsible for collection and analysis of primary and secondary data and then conducting an in depth analysis of brand equities of competing brands. Conducted Focus Group, Created Questionnaire for Interviews, Market Analysis and Marketing Plan for 12 Months, Brand Positioning Techniques, Defining Targets, Developing Branding Strategies, Logo Change. Proposed Distribution, Digital Marketing Approach (New Website, Social Media Marketing Idea and Campaigns, Innovative Marketing Plans in Pubs and Bars. Also, responsible for changing the logo of Stowells Wine with full specification of each details starting from the Logo Placements, Typography, Imagery, Merchandising, etc.Presented brand development plan in front of Senior Brand Manager of Accolades Wine.

Developed and presented Integrated Communication Plan for external client i.e. Rose Theatre to the C.E.O and the Managing Director of Rose Theatre ,with my group, by considering challenges faced by Rose in the market, potential competitors and changing landscape of theatre industry.Responsible for developing advertising, sales, promotion, public relations and interactive marketing strategies. Also, built a realistic and coherent marketing communications plan based on Company Data and evidences.One of our suggested idea has been taken into consideration for the 2016-17 Plan by the Theatre.

- Dealing with customers queries, customer requests, managing complaints and linking them with Technical Team.- Designing Posts (Content Based) and regular updates on current affairs.- Brand Awareness in Digital Platform.- Social Media Adverts and Analytics (Targeting Customers)- Achieved 74K Likes till date and reached up to half a million people within a week’s time with strategic customer engagement posts