I am an entrepreneurial and driven leader with 30+ years of capital equipment B2B experience highlighted by rapid advancement through increasingly responsible leadership positions. I have a sales & marketing background combined with a hands-on results oriented operational approach; I have been trained by Germans in executive and operational management; and I have shown consistent growth results in my various positions throughout my career. I have extensive experience (over 25 years) in international global business development, sales, marketing, product development, operations, and general management in the capital equipment machinery sector. I have worked in Australia, the USA and Germany and have direct experience in building up and managing sales and distribution channels in international markets (Western Europe, East & SE Asia, Oceana, Southern & East Africa, Middle East, and North & South America). I have 14 years experience in general management with full P&L responsibility including hands-on operations, sales management, strategic planning, compliance, health & safety, HR, finance, and legal in Australian market-- with consistent top line growth and substantially increased bottom line performance during my time.I am fluent in English, German, Spanish, and I can speak conversational Danish.I am comfortable with a large degree of autonomy, and I have successfully led strategic growth planning and execution in my various roles. I have turn-around experience and have been involved in several mergers & acquisitions, including managing the subsequent integrations.I have extensive sales experience and have both developed and successfully managed key account relationships in my various roles.My strength is blending global and English-speaking business cultures in sales and in operations, bringing European professionalism to new and distant markets.I am a dual citizen of Australia and the USA.
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General ManagerGood Sight Vehicle Wash Equipment Oct 2015 - Jun 2024Sydney, AustraliaGood Sight Australia Pty Ltd, a leading Australian importer of vehicle washing capital equipment from Spain and the USA. A market leader for many years, it had lost its focus prior to my involvement. As General Manager, I led a successful turn-around process and growth initiative which has resulted in almost doubling revenue to over A$15 million with a net A$2.25 million bottom line improvement. Leading the organisation and its 45+ employees, we have been successfully driving substantial… Show more Good Sight Australia Pty Ltd, a leading Australian importer of vehicle washing capital equipment from Spain and the USA. A market leader for many years, it had lost its focus prior to my involvement. As General Manager, I led a successful turn-around process and growth initiative which has resulted in almost doubling revenue to over A$15 million with a net A$2.25 million bottom line improvement. Leading the organisation and its 45+ employees, we have been successfully driving substantial growth and have returned it to its former market leader position. We won multiple new customer contracts of note, including Coles Express and Chevron, solidifying Good Sight's traditional dominance in the retail petroleum space, and successfully developed projects in net new motor dealer, private and converyorised tunnel segments to supplement its already large private segment customer base. We had great success capitalising on our growth and maximising return to the shareholders, as well as having a bit of fun along the way. Show less -
Managing Director / CeoWashtec Australia Pty Ltd Apr 2010 - Sep 2014Sydney, AustraliaAs the entrusted representative of the German parent company, I was responsible for all activities, performance, and P&L of the Australian subsidiary of the German-based global leader in vehicle washing machinery, supplies and services. The Australian division handled the whole of the Australian market on a B to B basis, with 45 employees (including 20 field technicians) and annual sales in excess of A$14 million. Achieved top line growth of 31% over my 4.5 years (industry average 2-3% p.a.)… Show more As the entrusted representative of the German parent company, I was responsible for all activities, performance, and P&L of the Australian subsidiary of the German-based global leader in vehicle washing machinery, supplies and services. The Australian division handled the whole of the Australian market on a B to B basis, with 45 employees (including 20 field technicians) and annual sales in excess of A$14 million. Achieved top line growth of 31% over my 4.5 years (industry average 2-3% p.a.) and an EBIT growth of 145% (121% excluding the turn-around year). Role began with the purchase of an independent distributor from bankruptcy, requiring an immediate turnaround and integration plan. After stablisling the business, achievements included setting a strategic growth direction, identifying and entering new market segments, developing financing options for customers, ensuring compliance to group policies & financial practices, achieving operational efficiencies to enhance earnings, implementing SAP as a new ERP system, achieving compliance with Australian electrical contracting requirements related to the service business, overhauling HR practices, and general operational responsibility. Additionally, personally responsible for export business in New Zealand-- achieved over 90% growth in 5 years, now exceeds €1 million p.a. Show less -
Director Of Business Development - ExportWashtec Cleaning Technology Gmbh Jan 2008 - Mar 2010Augsburg Area, GermanyResponsible for distribution channel business development and export sales activities for the largest manufacturer of car wash equipment in the world. Geographical area included Western Europe (Sweden, Finland, Estonia, Ireland, Portugal, Greece) as well as Africa, the Middle East, Asia, Australia, New Zealand, and Latin America, with an annual sales of over €14 million. Achieved 6% increase in top line in first year (industry average 3-4% in this time); limited decrease to 24% in financial… Show more Responsible for distribution channel business development and export sales activities for the largest manufacturer of car wash equipment in the world. Geographical area included Western Europe (Sweden, Finland, Estonia, Ireland, Portugal, Greece) as well as Africa, the Middle East, Asia, Australia, New Zealand, and Latin America, with an annual sales of over €14 million. Achieved 6% increase in top line in first year (industry average 3-4% in this time); limited decrease to 24% in financial crisis year of 2009 (industry average 40-50% decrease in this time); recovered with 19% increase in 2010, mainly due to new markets indentified and developed under my direction. Show less -
Vp - Sales & MarketingMark Vii Equipment Dec 1995 - Dec 2007Greater Denver AreaResponsible for direct and channel sales force, business development, product development, export business development, and marketing leading manufacturer of car wash machinery in Denver, Colorado, with sales in excess of USD 40 million. My experience included assisting selling the company to WashTec AG of Augsburg, Germany in 2005-06, as well as extensive business & sales experience in Asia and the Middle East. Achieved consistent growth in my various responsibilities, including 30% year on… Show more Responsible for direct and channel sales force, business development, product development, export business development, and marketing leading manufacturer of car wash machinery in Denver, Colorado, with sales in excess of USD 40 million. My experience included assisting selling the company to WashTec AG of Augsburg, Germany in 2005-06, as well as extensive business & sales experience in Asia and the Middle East. Achieved consistent growth in my various responsibilities, including 30% year on year growth in 2005 as a result of a combination of new product strategy, new channel partners, and a key account acquisition (value over $4 million), allowing us to position the company for sale. Show less
Craig Campbell Education Details
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International Business -
International Business -
American Field ServiceGerman Language And Literature
Frequently Asked Questions about Craig Campbell
What is Craig Campbell's role at the current company?
Craig Campbell's current role is Managing Director - Hako Australia & NZ.
What schools did Craig Campbell attend?
Craig Campbell attended Southern Methodist University, Københavns Universitet, American Field Service.
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Craig Campbell
Head Coach - Australian Women'S Wheelchair Basketball Team (The Gliders)Greater Melbourne Area -
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