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An established executive creative director with proven experience owning all aspects of brand identity, including brand strategy, design, development, launch, and revitalization. Creates collaborative, inspired environments that foster craft, consistency, confidence, and trust – both internally and externally. A strategic partner to executive leadership teams on determining brand vision, identity, and road maps, as well as in providing hands-on leadership throughout project execution. SELECTED HIGHLIGHTS & ACHIEVEMENTS• Currently supporting the BET Media Group (BET, BET+, VH1) as VP of Design, Brand Creative / Brand Marketing.• Led multiple global rebrands and brand refreshes for Comedy Central, shaping creative strategy, development, best practices, production, and roll-out across all media and platforms.• Improved performance throughout the design team by prioritizing collaboration, craft, professional development and diversity to increase the core strength, capacity, and versatility.• Prioritizes creative quality and consistency, resulting in over 50 promotional marketing awards for Art Direction and Design, including North America and Global Excellence Promax Awards, Clio Awards, and the 2018 Cannes Lions Grand Prix award for Experiential Outdoor Creative.Skills: • Design and Creative Direction • Brand Identity and Strategy• Collaborating and Promoting Collaboration• Creative Leadership Skills• Presentation Skills• Team Building and Mentoring• Executive-level Project Management• Workflow Management and Operations• Broadcast TV, Digital & Social Media Marketing • Consumer and Promotional Marketing • User Experience Optimization• Pre and Post Production for Key Art and Video • Logo Design and Typography• Motion Graphic Design• Key Art Design• Compositing• Color Correction• Photography• Directing• Adobe Creative Suite, with a focus on Photoshop, Illustrator, After Effects, Premiere and Cinema 4D• Presentation Design via Powerpoint, Keynote, and Google Slides • Collaboration Apps: JIRA, G-Suite, Figma, XD, and Sketch
Grfxfreak Creative Services, Llc
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Grfxfreak Creative Services, LlcNew York, Ny, Us
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Vp Of Design, Brand CreativeBet (Bet Media Group, Paramount Global) Jul 2021 - Present
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Design Director / Creative Director / Brand IdentityGrfxfreak Creative Services, Llc Jan 2021 - PresentSpecializing in Creative Direction, Motion Graphic Design, Brand Identity and Promotional Marketing. Available for project-based commissions and consultations while finding my next dedicated role.
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Comedy Central - Brand Creative: Vice President, Brand DesignViacomcbs Jul 2012 - Jul 2020New York, New York , UsPromoted to build an efficient, versatile in-house design collective, including championing the development of new collaborative tools, processes, methods, and best practices for Comedy Central. Integrated 3 siloed design teams to inspire quality and deliver consistency through collaboration. Led a team of 20 direct reports.• Spearheaded a global brand refresh, shaping creative strategy, partner selection, research, pitches, executive reviews, the definition of best practices, production, and rollout across all platforms.• Placed a strategic focus on cross-training and technical support, helping to facilitate the sharing of resources across staff, contractors, and teams from multiple business units.• Led the effort to manage 80% of all brand and promotional marketing related design needs internally, resulting in considerable annually recurring cost savings. • Fostered collaboration between show talent and design teams to develop show logos, opening title sequences, and graphic packages, delivering cost savings alongside award-winning results.• Instilled a sense of accountability, cooperation, and trust among design team members, allowing teams to operate with confidence in design, and project delivery with outstanding results.• Ensured consistency in project delivery as well as overall design quality by providing sound, steady leadership during periods of substantial executive and organizational changes. • Served as a strategic partner to multiple lines of business, as well as across all levels of the organization; secured buy-in from the executive team on numerous strategic, enterprise-wide initiatives. -
Comedy Central - Brand Creative: Design DirectorViacomcbs May 2007 - Jun 2012New York, New York , UsLed a 12-member team with oversight of design for Brand Creative Launch Campaigns and Promotions, as well as directing and producing show opens and packaging for Stand-Up Specials, New Series, Roasts, and Tent-Pole events.• Promoted to fill a major gap following the departure of the Vice President of Design, ensuring the vision, strategies, and goals of the organization were consistently met.• Increased bench strength and established a more extensive range of up-and-coming talent, prioritizing diversity, training, collaboration, and professional development throughout the organization. • Played a key role in the development, strategic planning, and execution of the global rebrand in 2010 across all media, including establishing best practices, branding guidelines, and catalog art across all partner sites. • Developed and optimized all NOC graphic elements and navigation systems, ensuring consistency, efficiency, and quality on each design project.
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Comedy Central - Brand Creative: Art DirectorViacomcbs May 2004 - Apr 2007New York, New York , UsServed as Design Team Leader on all launch and promotional creative for network priorities. Improved QA through the development of graphic toolkits, brand style guides, workflows and best practices. • Developed Digital Asset Management and File Sharing systems for the Brand Creative department, helping facilitate the company’s shift away from tape-based video assets to a file-based, digital organization.• Designed and implemented a new graphic system for Comedy Central’s Linear TV feed, a large-scale, cross-departmental effort to define and build the ‘Lower 3rd’ Promotion and Navigation systems.• Served as a go-to resource and point-person for design systems and training, providing hands-on coaching, training, mentoring, and leadership throughout the project life-cycle.
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Comedy Central - Brand Creative: Broadcast Graphic DesignerViacomcbs Oct 1998 - Apr 2004New York, New York , UsOriginally joined Comedy Central as a Designer and was ultimately promoted to Senior Designer, leading the development of concepts, design, and animation for show launches and network promotions. • Provided day-to-day promotional graphic support for some of the network’s most high-profile shows, including The Daily Show with Jon Stewart.• Supported the organization’s effort to migrate a substantial amount of design and animation to the in-house design and edit teams, including training and certifications on new editing and compositing systems, like Avid DS.• Produced the new show open and packaging in 2000 and 2004 for The Daily Show, functioning as an Art Director and Producer for the show, the network, promotional team, and design studios.
Chris Scarlata Skills
Chris Scarlata Education Details
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Rutgers UniversityGraphic Design -
Rutgers UniversityPolitical Science
Frequently Asked Questions about Chris Scarlata
What company does Chris Scarlata work for?
Chris Scarlata works for Grfxfreak Creative Services, Llc
What is Chris Scarlata's role at the current company?
Chris Scarlata's current role is VP of Design, BET Networks :: Promotional Marketing and Brand Identity Specialist :: Owner of Grfxfreak Creative Services, LLC :: former VP of Design for Comedy Central.
What is Chris Scarlata's email address?
Chris Scarlata's email address is ch****@****ral.com
What is Chris Scarlata's direct phone number?
Chris Scarlata's direct phone number is +121276*****
What schools did Chris Scarlata attend?
Chris Scarlata attended Rutgers University, Rutgers University.
What are some of Chris Scarlata's interests?
Chris Scarlata has interest in Ideas, Perspective Shifts, Etc, Snowboarding, Science, Environment, Art, My Hoochie Mamma Extraordinaire, Photography, Apathy.
What skills is Chris Scarlata known for?
Chris Scarlata has skills like Art Direction, Motion Graphics, Creative Direction, Graphic Design, Video Production, Television, Post Production, After Effects, Graphics, Animation, Photography, Broadcast.
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