Caroline Schmitt François Email & Phone Number

New Delhi, Dl, In

New Delhi, Delhi, Inde

Ville De Paris, Île-De-France, France

• Responsible for brand strategy definition and implementation (2022 – 2025 strategic plan definition, launch coordination)• Responsible for the new packaging project implementation (lead of transversal workgroups with designer, creative agencies, markets, industrial and supply teams) and worldwide roll-out• Responsible for the 2023 campaign project (brief, project follow-up with film Director, 360° activation)• Lead of the 2024 artistic collaboration project (artist brief, collaboration follow-up)• Brand Managers management

Paris 01, Île-De-France, France

• Marketing strategy definition (3 years plan)• Responsible for the launch of the 1st unisex jewelry collection “LV VOLT” (offer and pricing definition, product development follow-up, communication plan definition, product training tools creation, 360 plan definition and implementation)• Product development coordination on major jewelry collections (internal range and competition analyses, Artistic Director brief, product development and operational follow-up)• Sales analysis and performance management• Product training tools development and coordination (learning videos, lookbooks for client advisors)• Communication strategy definition (major collections and animations)• Marketing budget management• Jewelry Brand Managers management

Pantin

• Product development (offer and pricing definition, product development follow-up, competition analysis, showroom forecasts and purchasing recommendations, training tools development)• Product training (training tools creation, trainings conduction for the sales teams in Paris and abroad)• Showroom organization and coordination (events management, sales team recruitment and training, visual merchandising)• Jewelry Brand Managers management

Paris

• Product development• Training tools development and coordination• VIP special orders coordination (brief, weekly meetings with Artistic Director, industrial team and suppliers, quotations)• Sales reporting

Région De Paris, France

• Cataloging and managing new pieces• Administrative management of special orders from international clients• Creation and management of client and digital tools• Competitor analysis and auction sales studies• Management of the High Jewelry vault: monitoring the flow of all pieces (logistics, coordination of product shoots, loans of pieces, international shipping)

Région De Paris, France

• Development and management of sales force promotional materials on POLIAKOV, SAINT JAMES and CARAÏBOS brands• Assisting in the development of client strategies (assortments, promotions, etc.)• Organizing events (SNOWTOUR POLIAKOV, etc.)• Inventory management• Independent management of the Trade Marketing budget• Management of the CARAÏBOS Facebook page• Monitoring of 2013 field plans• Implementation of 2014 field plans

International Marketing Management Master, International Marketing Management

Exchange Semester - Helsinki, Finlande, Marketing

Education record

Baccalauréat Scientifique Mention Bien Option Européenne Allemand