Christine Meldgaard Schondel Email & Phone Number

København, Hovedstaden, Danmark

Plays a vital role in the development and execution of strategy with a focus on the following areas:𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐢𝐚𝐥 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐝𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 𝐨𝐟 𝐁ø𝐫𝐬𝐞𝐧'𝐬 𝐬𝐮𝐛𝐬𝐜𝐫𝐢𝐩𝐭𝐢𝐨𝐧 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬: Planning and leading strategic initiatives to enhance the commercial efficiency and growth of the subscription business.𝐏𝐨𝐫𝐭𝐟𝐨𝐥𝐢𝐨 𝐥𝐚𝐮𝐧𝐜𝐡: Analyzing potential, developing content and strategy, as well as pricing and successfully launching new… Show more Plays a vital role in the development and execution of strategy with a focus on the following areas:𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐢𝐚𝐥 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐝𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 𝐨𝐟 𝐁ø𝐫𝐬𝐞𝐧'𝐬 𝐬𝐮𝐛𝐬𝐜𝐫𝐢𝐩𝐭𝐢𝐨𝐧 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬: Planning and leading strategic initiatives to enhance the commercial efficiency and growth of the subscription business.𝐏𝐨𝐫𝐭𝐟𝐨𝐥𝐢𝐨 𝐥𝐚𝐮𝐧𝐜𝐡: Analyzing potential, developing content and strategy, as well as pricing and successfully launching new portfolio initiatives.𝐓𝐮𝐫𝐧𝐚𝐫𝐨𝐮𝐧𝐝 𝐢𝐧 𝐛𝐚𝐬𝐞 𝐝𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭: Implementing strategies to improve customer intake and enhance engagement to minimize churn in the existing customer to ensure growth in customer base.𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 𝐨𝐟 𝐛𝐮𝐝𝐠𝐞𝐭 𝐚𝐧𝐝 𝐟𝐨𝐫𝐞𝐜𝐚𝐬𝐭𝐬 𝐚𝐬 𝐰𝐞𝐥𝐥 𝐚𝐬 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐜𝐚𝐬𝐞𝐬: Responsible for preparing budgets, financial forecasts, and business cases for new investment opportunities.𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Monitoring and evaluating performance indicators to ensure goal achievement and continuous improvement. Show less

𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐢𝐚𝐥 𝐚𝐧𝐝 𝐩𝐫𝐢𝐜𝐢𝐧𝐠 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Overseeing the commercial aspects of product and pricing, including product management and pricing strategy, with a focus on innovating pricing models through the implementation and management of variable pricing across all 170 clubs to optimize volume, revenue, and profitability. 𝐏𝐫𝐨𝐦𝐨𝐭𝐢𝐨𝐧𝐚𝐥 𝐩𝐥𝐚𝐧𝐧𝐢𝐧𝐠 :Collaborating with the Marketing division on promotional planning to ensure clubs maintain an optimized… Show more 𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐢𝐚𝐥 𝐚𝐧𝐝 𝐩𝐫𝐢𝐜𝐢𝐧𝐠 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Overseeing the commercial aspects of product and pricing, including product management and pricing strategy, with a focus on innovating pricing models through the implementation and management of variable pricing across all 170 clubs to optimize volume, revenue, and profitability. 𝐏𝐫𝐨𝐦𝐨𝐭𝐢𝐨𝐧𝐚𝐥 𝐩𝐥𝐚𝐧𝐧𝐢𝐧𝐠 :Collaborating with the Marketing division on promotional planning to ensure clubs maintain an optimized member base without compromising customer satisfaction. Show less

Hovedstaden, Danmark

𝐌𝐚𝐧𝐚𝐠𝐞𝐝 𝐭𝐡𝐞 𝐞𝐧𝐭𝐢𝐫𝐞 𝐁𝟐𝐂 𝐬𝐞𝐠𝐦𝐞𝐧𝐭: overseeing product and portfolio management as well as the customer journey. Led end-to-end business operations, driving continuous improvement of products, optimizing processes, and enhancing daily collaboration with marketing and customer care teams to elevate service delivery.𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐞𝐝 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐚𝐧𝐝 𝐎𝐊𝐑𝐬: making key commercial decisions on product propositions, pricing, discount strategies, and cost… Show more 𝐌𝐚𝐧𝐚𝐠𝐞𝐝 𝐭𝐡𝐞 𝐞𝐧𝐭𝐢𝐫𝐞 𝐁𝟐𝐂 𝐬𝐞𝐠𝐦𝐞𝐧𝐭: overseeing product and portfolio management as well as the customer journey. Led end-to-end business operations, driving continuous improvement of products, optimizing processes, and enhancing daily collaboration with marketing and customer care teams to elevate service delivery.𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐞𝐝 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐚𝐧𝐝 𝐎𝐊𝐑𝐬: making key commercial decisions on product propositions, pricing, discount strategies, and cost optimization. Show less

København, Hovedstaden, Danmark

𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭: Contributed significantly to the development of Telia Enterprise's strategy by transforming insights on the telecom market, Telia’s competitive positioning, and emerging IoT opportunities into actionable strategic objectives. This involved aligning business goals with market trends and creating tactical plans to advance the commercial agenda and maximize growth potential.𝐅𝐢𝐧𝐚𝐧𝐜𝐢𝐚𝐥 𝐎𝐯𝐞𝐫𝐬𝐢𝐠𝐡𝐭 𝐚𝐧𝐝 𝐄𝐱𝐞𝐜𝐮𝐭𝐢𝐯𝐞… Show more 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭: Contributed significantly to the development of Telia Enterprise's strategy by transforming insights on the telecom market, Telia’s competitive positioning, and emerging IoT opportunities into actionable strategic objectives. This involved aligning business goals with market trends and creating tactical plans to advance the commercial agenda and maximize growth potential.𝐅𝐢𝐧𝐚𝐧𝐜𝐢𝐚𝐥 𝐎𝐯𝐞𝐫𝐬𝐢𝐠𝐡𝐭 𝐚𝐧𝐝 𝐄𝐱𝐞𝐜𝐮𝐭𝐢𝐯𝐞 𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧: Worked closely with the management team and finance department to support strategic decision-making, particularly through the preparation of business cases, quarterly forecasts, and monthly reviews of the business unit's P&L. Regularly presented financial performance insights and forecasts to C-level executives, ensuring alignment with overall corporate goals and facilitating informed, data-driven decisions. Show less

𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐂𝐨𝐧𝐬𝐮𝐥𝐭𝐢𝐧𝐠 𝐚𝐧𝐝 𝐂𝐫𝐨𝐬𝐬-𝐎𝐫𝐠𝐚𝐧𝐢𝐳𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧: Served as a strategic consultant across the organization, focusing on key activities such as strategy creation and analysis, facilitating cross-organizational projects, and evaluating potential new business sectors, M&As, and divestments. Played a pivotal role in driving strategic initiatives through in-depth market and sector research, offering insights that shaped business… Show more 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐂𝐨𝐧𝐬𝐮𝐥𝐭𝐢𝐧𝐠 𝐚𝐧𝐝 𝐂𝐫𝐨𝐬𝐬-𝐎𝐫𝐠𝐚𝐧𝐢𝐳𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧: Served as a strategic consultant across the organization, focusing on key activities such as strategy creation and analysis, facilitating cross-organizational projects, and evaluating potential new business sectors, M&As, and divestments. Played a pivotal role in driving strategic initiatives through in-depth market and sector research, offering insights that shaped business decisions.𝐃𝐚𝐭𝐚-𝐃𝐫𝐢𝐯𝐞𝐧 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬 𝐚𝐧𝐝 𝐄𝐱𝐞𝐜𝐮𝐭𝐢𝐯𝐞 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧: Conducted comprehensive analyses of customers, competition, and market dynamics, leading to the development of commercial recommendations, value propositions, and business roadmaps. Created and delivered strategic presentations and materials for board meetings and country management business reviews, providing data-driven insights to guide high-level decision-making. Show less

𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐚𝐧𝐝 𝐌𝐚𝐫𝐤𝐞𝐭 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬: Conducted comprehensive customer and market analyses, contributing to the development and execution of Telia Enterprise’s strategy. Actively participated in follow-ups to ensure alignment with business objectives, ensuring that strategic initiatives were effectively carried out across the organization.𝐌𝐞𝐫𝐠𝐞𝐫𝐬 𝐚𝐧𝐝 𝐀𝐜𝐪𝐮𝐢𝐬𝐢𝐭𝐢𝐨𝐧𝐬 (𝐌&𝐀): Played a key strategic role in Telia’s merger with Telenor, developing the… Show more 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐚𝐧𝐝 𝐌𝐚𝐫𝐤𝐞𝐭 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬: Conducted comprehensive customer and market analyses, contributing to the development and execution of Telia Enterprise’s strategy. Actively participated in follow-ups to ensure alignment with business objectives, ensuring that strategic initiatives were effectively carried out across the organization.𝐌𝐞𝐫𝐠𝐞𝐫𝐬 𝐚𝐧𝐝 𝐀𝐜𝐪𝐮𝐢𝐬𝐢𝐭𝐢𝐨𝐧𝐬 (𝐌&𝐀): Played a key strategic role in Telia’s merger with Telenor, developing the post-merger end-to-end integration and collaboration strategy. Worked closely with internal teams and external consultants as a core member of the task force- the merger was later blocked by the European Commission.𝐅𝐢𝐧𝐚𝐧𝐜𝐢𝐚𝐥 𝐅𝐨𝐫𝐞𝐜𝐚𝐬𝐭𝐢𝐧𝐠: Collaborated with senior leadership, including the Head of Sales, Director of Products/Solutions, and VPs, to create accurate forecasts and budgets. Conducted regular performance follow-ups, ensuring that financial targets were met and enabling proactive adjustments to the business strategy.𝐄𝐱𝐞𝐜𝐮𝐭𝐢𝐯𝐞 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐏𝐫𝐞𝐬𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧𝐬: Developed management presentations and strategic materials for board meetings and business reviews, translating complex data into clear and compelling visual presentations. Ensured that key messages were effectively communicated to the right audiences, supporting informed decision-making at the highest levels. Show less

𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐦𝐚𝐧𝐚𝐠𝐞𝐫 𝐌𝐨𝐛𝐢𝐥𝐞 𝐁𝐫𝐨𝐚𝐝𝐛𝐚𝐧𝐝: Managing the BtB mobile broadband product portfolio - covering idea generation and market analysis, business cases, product launches and product performance management𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐢𝐚𝐥 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐦𝐚𝐧𝐚𝐠𝐞𝐫 𝐑𝐨𝐚𝐦𝐢𝐧𝐠: Responsible for retail roaming in Telia, both for the BtB and BtC market. Including pricing adjustments, product launches, and complying to EU market price regulations

𝐂𝐡𝐮𝐫𝐧 𝐫𝐞𝐝𝐮𝐜𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐂𝐑𝐌 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: The main area of responsibility was to ensure that Telmore, through constant dialogue with customers, increased customer satisfaction, loyalty and reduced churn. This was done through in-depth customer behavior analysis and understanding of customer wishes and needs𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬: concept development, customer analysis, CRM program development, churn cause analysis, segmentation, campaign management… Show more 𝐂𝐡𝐮𝐫𝐧 𝐫𝐞𝐝𝐮𝐜𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐂𝐑𝐌 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: The main area of responsibility was to ensure that Telmore, through constant dialogue with customers, increased customer satisfaction, loyalty and reduced churn. This was done through in-depth customer behavior analysis and understanding of customer wishes and needs𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬: concept development, customer analysis, CRM program development, churn cause analysis, segmentation, campaign management system, con-tact with dialogue agency and responsibility for external analysis. Show less

𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐦𝐚𝐧𝐚𝐠𝐞𝐫 𝐌𝐨𝐛𝐢𝐥𝐞 𝐁𝐫𝐨𝐚𝐝𝐛𝐚𝐧𝐝: Managing the mobile broadband product portfolio - covering idea generation and market analysis, business cases, product launches and product performance management

𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: Responsibilities within campaign and event coordination, branding and marketing material development for all European markets𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬: Responsible for market and competitor analysis across main markets, mainly Europe, for strategy development

𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐥𝐞 𝐟𝐨𝐫 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐚𝐧𝐚𝐥𝐲𝐬𝐢𝐬: Including focus on customer profiles, consumer behavior analysis, campaign follow-ups for CRM department and various statistics𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐥𝐞 𝐟𝐨𝐫 𝐬𝐞𝐫𝐯𝐢𝐜𝐢𝐧𝐠 𝐓𝐃𝐂’𝐬 𝐁𝐭𝐂 𝐝𝐞𝐩𝐚𝐫𝐭𝐦𝐞𝐧𝐭: extracting raw data, either from source systems and datawarehouse. I mainly used SAS for these tasks. In addition preparation of specific analyzes of developments in mobile and broadband products, sales… Show more 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐥𝐞 𝐟𝐨𝐫 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐚𝐧𝐚𝐥𝐲𝐬𝐢𝐬: Including focus on customer profiles, consumer behavior analysis, campaign follow-ups for CRM department and various statistics𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐥𝐞 𝐟𝐨𝐫 𝐬𝐞𝐫𝐯𝐢𝐜𝐢𝐧𝐠 𝐓𝐃𝐂’𝐬 𝐁𝐭𝐂 𝐝𝐞𝐩𝐚𝐫𝐭𝐦𝐞𝐧𝐭: extracting raw data, either from source systems and datawarehouse. I mainly used SAS for these tasks. In addition preparation of specific analyzes of developments in mobile and broadband products, sales, segments and industries Show less

Cand.Merc/ M.Sc, Marketing And Economics

Activities and Societies: Strategic marketing, marketing, competitor and customer analysis, relationship marketing, BtB marketing.

M.Sc Exchange Student, Strategic Management

Bachelor /B.Sc, Business Administration, International Marketing & Management

Bachelor, Exchange Student, International Marketing