Definitive Results helps marketing teams leverage the power of marketing automation, establish business processes to ensure success and guide marketing operations to transform your marketing efforts to become an industry leader.

• Global Eloqua implementation System Matter Expert (SME) and Consultant, with an emphasis on execution and subsequent system advancement• Established and executed training plan for 12 ESI global employees and transitioned their regions’ systems and data to Eloqua • Directed project to prepare over 500k records from legacy systems to a new platform which included: marketing and sales order data cleansing and coordinated all maintenance updates of data quality post-launch• Gathered requirements, designed and implemented programs to score and nurture global leads as well as follow leads through the sales pipeline in order to report revenue • Led creation, development, implementation of automated lead routing system in SF, over 10 lead nurturing programs including: first time student follow-up, certificate completion, welcome, re-engagement, cart abandonment, client programs, that have taken ESI marketing to a personal and targeted level of communication• Established testing strategy and process to implement knowledge sharing and efficient execution across global marketing teams• Rapidly recovered a troubled project achieving a successful development and on-time launch of the US and Canada portions of ESI’s new global website. The work included a Sitecore upgrade, re-focusing an internal cross-functional team comprised of the CIO, IT developers, VP of Mktg and Mktg mgrs and 90k global monthly visitors • Identify and implement a translation solution for global website to accommodate 10 languages and 18 regional sites• Manage outside agency projects totaling $100,000 to develop and implement back and front-end global website updates • Absorbed responsibility of providing strategic direction of the global ESI website, social media strategy and PPC advertising• Spearheded the creation of monthly global mktg and regional web analytics dashboards across 4 global regions and 20 marketing managers

• Led the automation of broadband performance reports for an audience of senior executives saving 16 hours per week in production time and enabled upper management to make strategic decisions in a timely manner.• Managed channel analysts in the production of cross-channel broadband analyses and presented to executives on a bi-weekly basis • Earned an “Employee Excellence Award” for coordinating efforts of six team members to produce broadband reporting and presented directly to senior executives at the corporate and parent level • Provided guidance for internal and external clients pertaining to all facets of broadband operations • “Exceeded expectations” on all performance reviews.

• Analyzed campaign performance for online marketing tests, providing direction to marketing managers on maximizing response and minimizing CPO.• Created and presented reports on AOL’s $20 million voice services’ business performance (AOL Call Alert, AOL Voicemail, AOL By Phone). • Launched reporting for AOL’s $2 million suite of education products • Managed relationship between AOL and a third-party vendor to optimize 60 million online impressions per week, increasing response rates by 100%. • Ensured data integrity of multiple Sybase tables to guarantee accurate reflection of product and test performance.