Christy Schwall Email & Phone Number

Irving, Tx

- Direct targeted marketing efforts from strategic planning to execution, leveraging the department’s integrated marketing team to generate demand and grow top line revenue, build awareness, and deepen utilization of $255M business unit (pharmacy).- Lead bi-annual cross-functional collaboration of large-scale (40+ pages) industry-leading pharmacy thought leadership content and post-launch campaign, including strategizing and creating overall plan as well as managing multiple stakeholders (business unit, marketing teams and multiple vendors).- Lead successful cross-functional collaboration for comprehensive strategy development and execution of large-scale pharmacy tradeshow (ASHP), including conceptualizing booth, developing integrated messaging by theme, and driving SME connect meetings to generate revenue.- Manage and oversee annual marketing budget to effectively maximize resources.- Communicate regularly with multiple stakeholders to keep projects on schedule, track effectiveness of campaigns and report results regularly to business leadership while identifying opportunities for improvement.

Dallas, Tx

Led, coached and developed marketing team in the pursuit, development, implementation, and analysis of marketing including messaging, communication pieces, advertising and community engagement.- Developed and oversaw management of marketing and communications budget of more than $4M for both B2B and B2C tactics, including consumer advertising (digital and traditional), with regular tracking and communication of performance to business leaders. - Built collaborative partnerships with internal stakeholders to ensure alignment of the marketing process with business needs.- Strategically planned, developed, managed and executed direct marketing programs for demand creation and increased brand awareness.- Managed and directed agencies and vendors that developed creative campaigns, production support and media recommendations and implementation. Includes directing the development of a new creative campaign used for advertising and in-center signage. - Created and launched national consumer community engagement program entailing analytics of opportunities, overseeing implementation, evaluation of results and any necessary brand adjustments for more than 300 consumer engagement opportunities on an annual basis across eight markets.- Analyzed and translated community engagement program into national program for markets to implement promotions sans full-time consultants. Consulted on opportunity evaluation and implementation for 25+ markets.

- Developed events and media plans for the center’s grand opening that took place just weeks after coming onboard.- Developed annual marketing plan and budget of more than $650K. - Created, implemented and measured results of an extensive holiday plan entailing retailer communications, media, events, and sales programs.

Performed all duties as Senior Marketing Manager (listed below) as well as the following:-- Oversaw the execution of plans for three additional shopping centers, each with more than 1 million square feet, and directed field marketing managers at the properties while managing two direct reports. -- Performed analysis of company-wide sales to facilitate retailer retention. -- Played a key role in improving the operations of customer service at 13 regional properties through a financial review of vendor contracts. -- Member of company-wide task force that developed 2007 holiday sales programs for 100 properties. -- Established new training & development program for field marketing managers as a member of company-wide task force.

-- Developed and executed integrated marketing plan for 1.6M square-foot shopping mall generating $220M in annual sales volume.-- Led and implemented the grand opening of a $250M company venture, including developing the grand opening plan with a budget of $1.2M. -- Wrote, edited and published communiqué to 165+ retailers and their corporate offices on an ongoing basis.-- Created and administered annual marketing budget of more than $600K.-- Led the marketing team in identifying leads and securing sponsorships that generated close to $1M. -- Selected and implemented, while working cross-functionally, over thirty consumer-based events appropriate for the target market on an annual basis thereby generating more than $500K annually.-- Directed and supervised (including editing and proofing copy) public relations and advertising agencies to implement multichannel consumer communications program, including direct mail, print and radio.-- Managed the development and production of collateral that aligned with the brand and communicated marketing campaign messages. -- Researched and gathered information on customers and competitors to develop market analysis and marketing strategies to grow the brand and image.-- Analyzed data and created regular reports, including evaluating tenant sales and net operating income.-- Created and maintained content for mall website.

-- Created and implemented integrated marketing plan generating $122M in annual sales.-- Collaborated with management team to create and implement the center’s annual strategic business plan.-- Managed a staff of 8 and a $600K marketing budget. -- Developed and implemented award-winning B2B video to steer the brand and image of the center to prospective retailers.-- Played an integral role in assisting Development department with the center’s multi-million dollar renovation.-- Developed and tracked results of innovative targeted sales programs to enhance retailer sales.-- Planned and placed print, broadcast and outdoor advertising media for the center.-- Orchestrated and executed center’s public and community relations programs.-- Implemented on-mall research studies and analyzed results for future planning.-- Analyzed data and created regular reports, including evaluating tenant sales and net operating income.

-- Developed and implemented center’s marketing plan, strategic business plan and marketing budget. -- Created, tracked and evaluated targeted retailer sales programs. -- Coordinated all special events and promotions.-- Developed and placed center’s advertising media (newspaper, radio, direct mail, and outdoor).-- Evaluated data to create monthly sales analysis and marketing activity reports, overage rent and quarterly planning. -- Orchestrated and executed sales, customer service, and lease required advertising programs. -- Compiled research and designed the marketing plan.-- Directed mall community relations; managed mall visuals, including signage and displays.

Mba, Marketing

Activities and Societies: Beta Gamma Sigma Honor Society; AMA - VP of PromotionsFull Time (Cohort) Program

Bba, Marketing

Fine Arts