Carolyn Scott work email
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Carolyn Scott phone numbers
I am a creative B2B and B2C marketing leader experienced in developing and executing successful, integrated marketing and communication programs. I have passion for the customer and love for the team. Experienced In: integrated marketing strategy | branding, communications, advertising, PR, social media & influencer strategy | program development & execution | relationships | product launches | people, budget & agency management | internal communications | promotions, events, & trade shows | experiential marketing | channel, retail & field marketing | testing & research | website/e-commerce management | content creation & managementMy diverse background across multiple industries, along with experience across all marketing disciplines gives me a unique perspective and approach to solving business, marketing and creative challenges.
Independent Consultant
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Marketing StrategistIndependent Consultant 2023 - PresentCraft impactful marketing strategy, branding, communications and pitch decks. Clients include: fashion subscription box start-up, electric aircraft vehicle (eVTOL) technology company and management consulting services firm.
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Vp Of MarketingSound Productions 2021 - 2023Irving, Tx, UsLed all marketing, e-commerce, branding and communications for pro audio/video retailer/distributor including marketing strategy, website, digital marketing, online sales, advertising, events, email marketing, social media, content, creative, partner marketing and team management. -
Head Of MarketingFluidity Technologies, Inc. 2018 - 2021Houston, Texas, UsBuilt marketing, brand and communications from the ground up for technology start-up. Launched and marketed a unique, disruptive drone controller: branding, content marketing, social media, advertising, public relations, influencers, trade shows, website, product launch, channel marketing and e-commerce. -
Senior Director Of MarketingOptoma Technology 2016 - 2018Fremont, California, UsLed brand and marketing efforts to grow and support Optoma home theater and Pro A/V projector and NuForce audio businesses of consumer electronics manufacturer. Developed and executed overall marketing strategy including public relations, branding, website, product launches, channel marketing, trade shows, social media and advertising. Built, managed and mentored team of remote marketing managers. -
Brand, Marketing And Communications StrategistIndependent Consultant 2014 - 2016Marketing ConsultantEngaged with and recommended brand and marketing research agencies for brand/product launch for Health and Beauty client.Senior Director, Brand MarketingStarted up, launched, and led year long US brand and marketing efforts for e-Commerce web site platform offering wholesale products from Asia to businesses and consumers. Responsible for building Public Relations, Social Media, and retail B2B strategy and activities from scratch.
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Senior Manager, MarketingFrontier Communications 2012 - 2013Dallas, Texas, UsManaged residential customer marketing activity. Worked cross-functionally to execute integrated customer marketing programs that increased subscriber retention and proactively addressed churn. -
Group Marketing ManagerStarbucks Coffee Company 2010 - 2012Seattle, Wa, UsMember of store segmentation team that incorporated testing, customer research and financial analysis to launch new marketing initiatives. Led team of marketers responsible for developing new Drive-Thru menu and communications strategy for an improved customer experience resulting in incremental profit contribution, moving Drive-thru segment to the #1 growth driver for US Retail. -
Director Of Retail MarketingTexas Instruments Dlp Products 2006 - 2009Dallas, Tx, UsLed US retail marketing team for DLP HDTVs and projectors. Key member of cross-org Brand Team launching largest brand campaign in TI history resulting in HDTV market share leadership. Promoted technology brand through retail and TV manufacturer partnerships, field marketing, advertising, NASCAR sponsorship, & retail co-marketing. -
Marketing ManagerTexas Instruments Dlp Products 2001 - 2006Dallas, Tx, UsDefined and executed go-to-market programs for DLP HDTV and Home Theater projectors with unique ingredient brand positioning. Supported business development activity to obtain new B2B customers. Managed brand positioning, creative development, POP, and events including significant CES trade show presence. Directed channel & public relations strategy.
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Marketing Communications ManagerTexas Instruments Dlp Products 1998 - 2001Dallas, Tx, UsDesigned and executed marketing communication programs across multiple DLP businesses. Managed Demo Center, lead program, call center, trade shows, events, collateral, video content, and web site.
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Marketing Communications Program ManagerSprint 1995 - 1997Overland Park, Kansas, UsManaged the Sprint National Recognition Program for over 8,000 commissioned and non-commissioned employees.
Carolyn Scott Skills
Carolyn Scott Education Details
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New Mexico State UniversityMarketing
Frequently Asked Questions about Carolyn Scott
What company does Carolyn Scott work for?
Carolyn Scott works for Independent Consultant
What is Carolyn Scott's role at the current company?
Carolyn Scott's current role is Marketing, Brand and Communications Leader | VP of Marketing | Marketing Director | Digital & Traditional Marketing.
What is Carolyn Scott's email address?
Carolyn Scott's email address is cs****@****ail.com
What is Carolyn Scott's direct phone number?
Carolyn Scott's direct phone number is +151077*****
What schools did Carolyn Scott attend?
Carolyn Scott attended New Mexico State University.
What skills is Carolyn Scott known for?
Carolyn Scott has skills like Piloting, Business Model Innovation, Product Development, Customer Insight, Corporate Development, Strategy, Product Management, Entrepreneurship, Business Development, Business Strategy, Competitive Analysis, Digital Media.
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