Head of Strategy, Planning & Data Insights responsible for leading the development and execution of data-driven strategies and frameworks that generate insights to optimize the customer journey, drive sales, and identify new revenue opportunities. Lead a team of data analysts and scientists to build and maintain the data infrastructure that supports decision-making across the organization.Customer Journey Optimization:Re-engineer the sales funnel to enhance sales and purchases experiences. Analyze customer behavior and sales conversion based on various factors such as customer type, credit score and car type. Develop predictive models to identify churn risks and improve customer retention.Car Journey Optimization: Sanity - Ready to SellEstablish a data framework to track and enhance the quantity and quality of available cars. Build models to assess customer experience and satisfaction with a focus on car quality. Define and implement quality metrics and KPIs for vehicle inspection, post-inspection, and delivery processes. Develop data models and analysis to identify high-quality cars for purchases.Pricing and Market Analysis:Conduct market research and analysis to understand the competitive landscape and identify opportunities for growth. Develop B2B and B2C pricing models using predictive models and inventory analysis. Analyze factors such as Tabela FIPE, margins, expenses, and storage time to optimize pricing strategies.Data Infrastructure and Insights: AdhocsLead the development and maintenance of a robust data infrastructure to support decision-making across the organization. Generate actionable insights and recommendations for stakeholders at all levels. Manage and mentor a team of 15 data analysts and scientists.

Head of Operations & CX Operations responsible for building the Passei Direto content creator platform, with a focus on creator acquisition, data decision making, customer retention, financial performance and strategic growth leading a team of 35 people. Digital Creators Content Program: Conceived and built a successful digital creator content program from the ground up, leveraging a community of independent creators. Focused on content quality, creator acquisition and engagement, customer experience, market research, and UX optimization to drive engagement and results.Content Quality: Developed and implemented the entire creator onboarding journey, ensuring a positive experience and high-quality content. Oversaw content curation and provide dedicated customer support for creators. (Digital)Customer Retention & Financial Performance: Monitored and improved customer churn by analyzing user journeys, content creation and consumption patterns, and overall budget and P&L. Data-Driven Decision Making: Spearheaded a company-wide cultural shift toward data-centric decision-making, championing the use of insights to optimize operations and drive growth. (Specific)Strategic Growth & Investment: Played a key role in securing significant company funding and the eventual acquisition of the business by a leading Brazilian conglomerate.

⦁ Led changes in the governance structure for the country in light of imminent IPO, rebuilding all Senior Leadership meetings⦁ Led the process of building the operations team after a complete restructuring in the organization, resulting in a complete rebuild after 2 months (~20 new hires)⦁ Built joint strategies and routines with other business units (Eats and Jump) in order to better leverage the diversity of operation Uber had in the country leading to growth on all three businesses

⦁ Organized events with drivers to influence legislators, including hosting the CEO in his visit to Brazil prior to a Federal Bill Voting leading to the first successful vote in the Brazilian legislative⦁ Led a country wide cross-functional team, generating insights for the creation of a rider loyalty program, a method to convert cash riders to card and a new metric to measure rider engagement⦁ Reviewed LTV analysis, leading to the roll back of a core app feature that decreased LTV value for riders saving a few million dollars a year⦁ Led the Acquisition Budget Optimization process for the region ensuring efficient growth while improving the region’s margins by balancing different acquisition channels for Drivers and Riders between paid media and referrals

• Lead the budgeting and forecasting process with the company's business units.• Responsible for the interface with other corporate areas such as Treasury, Human Resources, Structured Finance and Taxation and for the company’s valuation process.• Designed and established guidelines for budgeting and financial reporting across the company.• Developed analysis for the Project Bond issuing which became the largest Project Bond issued outside the US (US$ 1.7 billion plus a second issue of US$ 0.7 billion).

• Selected from a 30,000+ candidate pool.• Participated in two training weeks developed for a broader understanding of the company's operations as part of the management training program for newly graduates with management potential.• Consolidated managerial financial statements, budgets and forecasts from different business units of the company and reported to top management and shareholders.• Reported the headquarters overhead costs to the top managers• Implemented new Business Intelligence software to consolidate the Managerial Financial Statements of the company, leading to the correction of a number of problems in the Managerial Financial Statements.• Implemented the new Overhead Cost Control software.

• Implemented a new accrual process in the logistics department during the Internship program in Business Finance at Shell Brasil E&P.