Head of Strategy & Data with a proven track record of leveraging data to drive business success. I specialize in building and optimizing data-driven strategies that enhance customer experiences, boost revenue, and improve operational efficiency.At Kavak, I currently lead a team of data professionals to develop models and frameworks that optimize the entire customer and car journey, from acquisition to retention. This involves analyzing sales and purchases funnels, predicting churn, and ensuring the quality of cars. I'm also spearheading initiatives to identify new revenue streams and optimize pricing strategies.Previously, at Passei Direto, I played a pivotal role in building their content creators platform from the ground up. I led creator acquisition and engagement, spearheaded a shift towards data-centric decision-making, and contributed significantly to the company's growth and successful acquisition.At Uber, I led strategic planning and financial governance for the Central West region, driving operational improvements through data-driven insights. I played a crucial role in creating a rider loyalty program, optimizing acquisition strategies, and influencing legislation that positively impacted the rideshare industry.My passion lies in using data to solve complex business challenges and drive impactful results. I'm skilled at building high-performing teams and fostering a culture of innovation and continuous improvement.
Listed skills include Financial Analysis, Microsoft Excel, Finance, Corporate Finance, and 32 others.