As member of the senior leadership team responsible for Kelowna's destination marketing and brand management plan, I manage an annual divisional budget of over $2.5M and lead our team of skilled digital marketing, public relations, social media, research, stakeholder communications, and industry communications professionals that deliver our integrated marketing and communication strategy. Key Results:- Increased economic impact (over $2.1B) and annual visitation (over 1.9M), especially in targeted off-season months. - Led recovery marketing efforts following significant challenges from global pandemic and natural disasters that regained consumer confidence and recovered revenues to help businesses survive.- Integrated marketing & communication efforts, introduced content marketing program and new stakeholder marketing programs to drive value and growth.

I was a member of the gallery's senior leadership team with primary responsibility for marketing, communication, guest experience, volunteer engagement, special events, and retail operation portfolios. I led a committed team through an exciting period of growth, change, and transformation for the opening of Canada's modern art gallery. Key Results:- Developed foundational and direction-setting brand and creative platforms to establish and differentiate Remai Modern in the national and international landscape.- Attracted significant news coverage leading up to the opening of Remai Modern, including placement in leading outlets including the New York Times, Forbes, and top international art publications.

As part of the firms' senior leadership team, I was responsible for strategy and business development for clients. Key Results:- Re-launched comprehensive brand strategy for one of Western Canada's largest businesses, resulting in increased brand loyalty and business growth. - Development of award-winning marketing, corporate social responsibility and communication strategies for clients. - Led several major client projects that increased employee engagement and customer satisfaction.

I was the lead communications team member on the road throughout the relay, and led a dedicated and high-performing team of 20 responsible for the communication, public relations, broadcast, community engagement, and digital / interactive strategies for the Olympic Torch Relay and Paralympic Torch Relay. I collaborated with local, provincial, and national government and torch relay corporate sponsors on integrated communication and community engagement plans that delivered memorable experiences and value for partners. Key results:- Staged a successful 106-day, 45,000 kilometre cross-Canada relay that garnered incredible awareness, participation of over 12,000 torchbearers, and strong engagement levels among the 1,200 communities visited and 186 community celebrations hosted. The Paralympic Torch Relay was a 10-day multi-provincial stop that celebrated the uplifting stories of approximately 600 torchbearers.

I led a team of 13 writers, designers, and digital technicians that developed and delivered communication and marketing programs and tactics across Canada. I launched an award-winning national advertising campaign to raise awareness of and increase support levels for the Canadian agriculture industry. Key results:- Received numerous local, national, and international communication and marketing awards for marketing and creative campaigns. - Raised brand and market awareness. - Team's employee engagement levels and scores were among the highest in the organization.

I led a project team of 20 department and agency representatives to perform an enterprise-wide digital assessment and developed an overall strategy with recommendations for improvements. I introduced new user-driven interface and initial social and multimedia channels for residents to interact with their government.Executive Council is the central planning department within the provincial government structure. In this role, I was the first and only individual responsible for a enterprise wide interactive and digital strategy for the government. This role has now expanded to a full business-unit with several digital planners, designers and developers.

I led the team of marketing, communication and community engagement consultants and was responsible for the communication, media, special events, and public relations functions. I was a key advisor to the Centennial Celebration Chair (MLA), Premier, CEO, and partners. I staged many signature events, including visits from the Prime Minister, Governor General, and Her Majesty the Queen.Key results:- Over 70% of the Saskatchewan population participated in celebrations and over 86% supported celebrations and saw brand lift. - Saskatchewan attracted attention on the national and international stage during our celebrations (and soon after was able to capitalize on that attention to drive attention to economic and cultural growth).Saskatchewan Centennial 2005 was an initiative to celebrate and commemorate the 100th anniversary of Saskatchewan becoming a province. A year-long, provicewide celebration was staged. Over 4000 events occurred over the course of this milestone year.

Department of Industry & Resources, Economic Development